GEN Ztakeaways

02.2015

CONNECT// GENERATION Z

www.alexandre-meyer.com

3 takeaways

Connect your brand with GENERATION Z

FOR BRANDS/

1. Do not impose anything but propose (especially services)

2. Focus on what your brand can provide - even on a daily/weekly basis - (translate words & promises into acts)

3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life

3 TAKEAWAYS

THIS ISWHY

Gen Z /a Generation in the making

Young (born between 1992 & 2010). They are still learning and building the personality based on the experiences they live

• BORN IN AN IMPERFECT WORLD; THEY ARE USED TO DEAL WITH THAT

• THEY DON’T TAKE (SOCIAL) NORMS FOR GRANTED / THIS IS HOW THEY CONTRIBUTE

TO BUILD THE NORMS OF TOMORROW

1CONVENTIONS & RULES

ARE NOT ENOUGH

• GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS:

great talks are not enough to convince them about the good will of

brands. They care about acts. Especially when those acts have an

impact in their daily local life (proximity could be an asset for brands). • THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING:

they are very flexible to change & adaptation is what they do to protect

their wellbeing & freedom.

2LESS TALK & MORE ACTION

2LESS TALK & MORE ACTS

LUCID

SOLIDARY

MATURE

CONNECTED GENERATION3

• DIGITAL AS A DAILY OPERATIONAL SUPPORT: digital (in all its forms) is part of their daily life for social networking, needs, services (orientation, information…)

3CONNECTED GENERATION

80% of  Gen-­‐Z  are  constantly  connected  to  Internet

MOBILE is  the  most  used  device  among  this  popula9on

TAKEAWAYS

FOR BRANDS/

1. Do not impose anything but propose (especially services)

2. Focus on what your brand can provide -even on a daily/weekly basis- (translate words & promises into acts)

3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life

3 TAKEAWAYS

Let’s Talk !

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