1
Mobile Entertainment • High awareness levels of mobile entertainment platforms with 4 in 5 aware of multiple paid for platforms • 75% of non-users would consider using mobile entertainment platforms on the move • Almost 9 in 10 commuters see a need for mobile entertainment • Key reasons include making programming more accessible – allowing them to view content they would previously have missed • 1 in 10 actually prefer content on the move to watching at home • Around 1 in 4 commuters have been motivated to upgrade or switch as a result of mobile content • Content is a stronger influence than cost for commuters when choosing provider
