Date post: | 02-Dec-2014 |
Category: |
Marketing |
Upload: | jcdecauxuk |
View: | 130 times |
Download: | 3 times |
Supermarkets
• 59% of commuters shop for groceries online
• 41% plan to do more grocery shopping online in the coming year
• 60% of commuters view branded products as better quality
• However, price is the most important factor in supermarket selection
• 35% agree that posters would prompt them to find out more about a specific supermarket
• 9 in 10 commuters do ‘top up shops’
• However, 4 in 5 still do a main weekly shop
• 56% of commuters buy dinner in the station or on their way home
• 91% buy on impulse