Team: Jobelle Azur, Raiza Corpuz, Minda Olarte, Sarah Rigodon, Lemon Santos, Honey Sy

Providing overseas Providing overseas education connection...education connection...

• ConnectED is not just a mobile application; it is a program that intends to increase the parenting effectiveness of OFWs.– It focuses on the academic performance of the

OFWs’ child.• ConnectED provides a diagnosis of the

performance of the students with OFW parents in public schools which will be sent through weekly reports for consistent monitoring.

• Cellular phones with ConnectED application will be deployed to public schools.– 1 ConnectED phone: 1 public school

• ConnectED= Connection + Education• It provides a three-way connection

between:

Market Opportunities

Mobile Market• Mobile penetration rate

has reportedly reached a mark of 75% at the end of 2008 and had reached almost 80% (72 million subscribers) by March 2009

• Mobile market is expected to be in a steady rise for the next few years.

OFWs and Students• 11 million OFWS with

children studying in public schools.

• OFWs are often on the go.• Students are now

preferring alternative ways of gathering and giving academic information.

• 14 million out-of-school youth.

• One of the reasons for dropping out of school is lack of guidance.

Competitive Analysis

• There is no direct competitor.• Child’s academic performance is relayed

to the parent through simple “kamustahan”.– SMS cost 15 pesos per text.– IDD rates: 20 pesos per minute.

• OFWs are often busy with their work; do not have time to check emails.

Business Model• At the early stages of development, ConnectED

plans to finance its operations through partnerships and grants– Cellphone manufacturers: provide phones where

application will be installed.– Telecommunication companies: provide overseas

connection for the parent and the teacher.– Govenment/ NGOs: help provide proper incentives

and benefits for the administering teacher.• After a few years of successful operations, OFW

will pay a small amount for the service.• Complete roll-out of ConnectED application will

be in retail.– Application will be sold to institutions which are in

need of the service.

How does it work?

SYSTEM

OFW ParentOFW Parent• Provides accurate and

factual information regarding the student’s academic status.

• Consistently monitors and updates the parent about the student’s performance.

• Multimedia will enrich the experience– better than asking their child’s academics through the telephone.

Benefits

TeacherTeacher• Helps develop a strong

connection with the parent and the child.

• Gets a few incentives and benefits that can be offered by the government or the parent for participation in the program.

• Involvement in the program entails personal satisfaction through helping develop a better means of communication for the parent and the child.

StudentStudent• Easier to

communicate academic performance to parent.

• Academic performance will be guided through consistent monitoring.

• Enriches the relationship, not just with the parent, but also with the teacher.