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Connected Thinking Sce Pike Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen [email protected] pluscitizen.com
Connected Thinking
Sce PikeChief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
© 2014 Citizen, Inc. Proprietary and confidential.
Goals
2
• To be able to describe Connected Thinking
• To be able to practice Connected Thinking
• Gain insights into different areas of the Connected Space
• Any others that you want to cover?
© 2014 Citizen, Inc. Proprietary and confidential.
Agenda
3
• Connected Thinking Overview !
• User Exercise !
• Industry Exercise !
• Technology Exercise !
• The Pitch !
• Q & A
Design Thinking
U S E R
Human Centered Design Process was
first taught by Rolf A. Faste at Stanford in 1983.
Then adopted by IDEO, Frog, and others for Product
Design, not Digital Design
Connected Thinking
I N D U S T R YT E C H N O L O G Y
U S E R
However Technology is a real
world force with its own wants,
needs, desires and with a
direction that it wants to go.
Connected Thinking
I N D U S T R YT E C H N O L O G Y
U S E R
Industry, too, is a real
world force with its
own wants, needs,
desires and with a
direction that it
wants to go.
Design Thinking
USERDISCOVER DEFINE DESIGN PROTOTYPE DELIVER
PRODUCT/SERVICE
Rolf A. Faste Stanford University
1983
Connected Thinking
INDUSTRY
TECHNOLOGYDISCOVER DEFINE DESIGN PROTOTYPE DELIVER
PRODUCT/SERVICE
USER
Napster
INDUSTRY
TECHNOLOGY
FASTEROPEN FORMAT UNLIMITED STORAGE
EASY TO SHARE CONTROL FREE
...TO CONTINUE RAKING IT IN
USER
© 2014 Citizen, Inc. Proprietary and confidential.
Napster’s Impact on Digital.
10
© 2014 Citizen, Inc. Proprietary and confidential.
“Electronic Hezbollah”
12
Connected Music
INDUSTRY
TECHNOLOGY
ADVERTISING
FREEMIUM + PREMIUM
OWNERSHIP SHIFTS TO ACCESS
CLOUD STORAGE
BANDWIDTH
SPOTIFY
PANDORA
ITUNES
GOOGLE MUSIC
AMAZON MP3
USER
© 2014 Citizen, Inc. Proprietary and confidential. 14
Connected Thinking
Why Connected Thinking is better than Human-Centered- User-Centric- Design-Thinking alone.
© 2014 Citizen, Inc. Proprietary and confidential.
Apple Practiced Connected Thinking
16
What is it that Technology wants?
What is it that Technology wants? !
To evolve with us.
To succeed at that it needs:
+ +
Our Attention Our Data Fast Access to Us
© 2014 Citizen, Inc. Proprietary and confidential.
Current Tech Battles
21
!
?
© 2014 Citizen, Inc. Proprietary and confidential. 22
VS
PHONES CARS
Current Tech Battles
Current Tech Battles
© 2014 Citizen, Inc. Proprietary and confidential.
Automotive Stats
24
© 2014 Citizen, Inc. Proprietary and confidential.
Autonomous Vehicles
25
© 2014 Citizen, Inc. Proprietary and confidential.
and the winner is...
26
PHONE CAR
Winner VS
What is it that Industry wants? !
!
What is it that Industry wants? !
To grow and prosper.
Who is this man? !
!
Nikolai Kondratiev
© 2014 Citizen, Inc. Proprietary and confidential.
Industry Cycles (K-Waves)
30
How do you prepare for the next K-Wave?
© 2014 Citizen, Inc. Proprietary and confidential.
Access Not Ownership
32
© 2014 Citizen, Inc. Proprietary and confidential.
Big Data & Little Data
33
© 2013 Citizen, Inc. Proprietary and confidential.
3D Print Anything
34
© 2014 Citizen, Inc. Proprietary and confidential.
Privacy Issues
35
The Exercise.
36
© 2013 Citizen, Inc. Proprietary and confidential.
Exercise Agenda
37
User | 30mins
Identify Target Groups
Create Personas
Create Journey Map
Engagement Opportunities
Industry | 30mins
Identify Trends / Consumer Behavior Changes
Competitive Analysis
Identify Partners
Develop New Biz Model
Tech | 30mins
Identify Tech Direction
Competitive Analysis
Identify Adjacent Tech
Evolve Current Technology
The Pitch | 10 mins
Presentation style?
Problem statement
Solution statement
Revenue models
© 2014 Citizen, Inc. Proprietary and confidential.
Client Brief
38
Clients from different industries:
• Car
• Home
• Healthcare
approached your team because they are scared that they are lagging behind and have not expanded their marketshare. They want to engage their customers at a new level and have asked you to come up with concepts to re-think their product.
© 2014 Citizen, Inc. Proprietary and confidential.
Introductions
39
Please introduce yourself to your team and answer (briefly):
• Name/Nickname?
• Where are you from?
• Why are you here?
• Would you get a chip implant? If yes, what would you
want it to do?
© 2014 Citizen, Inc. Proprietary and confidential.
Products
40
Sce PikeChief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
Thank You.
Today’s Workshop Agenda• 30 mins - Connected Thinking Overview
!• 5 mins - Break into groups based on industry • 10 mins - Team Intro and Warm Up Exercise
!• Client/Product Reveal
!• 5 mins - User Exercise Overview (Personas, Journey (seasonal, daily, activity), • 30 mins - User Exercise
!• 5 mins - Industry Exercise Overview (Trends, Behavior Changes, Business Models - IoT,
Sharing Economy, Uber, Airbnb, Partnering, Opportunities, Competitors, Adjacent) • 30mins - Industry Exercise
!• 5 mins - Technology Exercise Overview (Evaluate Competitors, Adjacent Tech, • 30mins - Technology Exercise
!• 30mins - The Pitch - Putting it together (Preso type: Kickstarter, Video, Proto, Sketch
Concepts,) !
• 30 mins - Q & A
![Crafting Rich Experiences with Progressive Enhancement [WebVisions 2011]](https://static.documents.pub/doc/80x56/54c70c774a79593b3d8b45c0/crafting-rich-experiences-with-progressive-enhancement-webvisions-2011.jpg)
