CONNECTING BRANDS WITH

THE RIGHT INFLUENCERS

Rob John

@RobJohn0

(Not an influencer)

What is an influencer?Why is influencer marketing effective?The rise of social content How we operateChallenges/KPIs/Goal setting

About influencer marketing

What is an influencer?

Friends and Family Celebs Aspirational People

Friends vs. Celebs vs. Influencers

It’s word of mouth on steroids

Keeps us up to date with trends

Why is influencerMarketing so

EFFECTIVE?

THE GROWTH OF SOCIAL MEDIA

The first instagram promotion

● Ensure each influencer is right for the campaign

● Check engagement levels

● Ensure they really like the brand/ product

● Agree campaign guidelines and KPI’s before launch

● Proof content before it goes live

How we work with influencers

73% Identifying the right influencer

65% Measuring ROI

59% Getting the attention of the audience

What are the challenges?

74% Reach

64% Engage with an audience

46% Quality content to be produced

What do brands want?

76% Product launches

57% Content promotion

50% Event promotion

When do brands work with influencers?

Brand awareness

Improve engagement

Brand advocacy

Increase website traffic

Boost sales and revenue

Influencer objectives / KPIs