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CONNECTING BRANDS WITH THE RIGHT INFLUENCERS · PDF file Keeps us up to date with trends Why...

Date post:24-May-2020
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  • CONNECTING BRANDS WITH

    THE RIGHT INFLUENCERS

  • Rob John

    @RobJohn0

    (Not an influencer)

  • What is an influencer? Why is influencer marketing effective? The rise of social content How we operate Challenges/KPIs/Goal setting

    About influencer marketing

  • What is an influencer?

    Friends and Family Celebs Aspirational People

  • Friends vs. Celebs vs. Influencers

    It’s word of mouth on steroids

    Keeps us up to date with trends

    Why is influencer Marketing so

    EFFECTIVE?

  • THE GROWTH OF SOCIAL MEDIA

  • The first instagram promotion

  • ● Ensure each influencer is right for the campaign

    ● Check engagement levels

    ● Ensure they really like the brand/ product

    ● Agree campaign guidelines and KPI’s before launch

    ● Proof content before it goes live

    How we work with influencers

  • 73% Identifying the right influencer

    65% Measuring ROI

    59% Getting the attention of the audience

    What are the challenges?

  • 74% Reach

    64% Engage with an audience

    46% Quality content to be produced

    What do brands want?

  • 76% Product launches

    57% Content promotion

    50% Event promotion

    When do brands work with influencers?

  • Brand awareness

    Improve engagement

    Brand advocacy

    Increase website traffic

    Boost sales and revenue

    Influencer objectives / KPIs

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