2014 ROTARY INTERNATIONAL CONVENTION Connecting Rotary to your Community Through Public Outreach

INTRODUCTION PDG Dr. Rajindar Singh RPIC Zone 6B TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

Never Heard of Rotary Know Name Only Some Familiarity SURVEYS SHOW

CONSISTENT MESSAGING Tell a compelling story How you bring leaders together Exchange ideas Take action to improve your community More conversational & authenticavoid Rotary speak More consistent visual identity

BE AUTHENTIC CONSISTENT MESSAGE AUTHENTIC VOICE

SOCIAL MEDIA PDG Gnes Ertas RPIC Zone 20B TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

Once upon a time

What is Social Media?

World of Social Media

EXAMPLES

EXAMPLES

ROTARYS BRAND PDG Howard Tong RPIC Zone 7B TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

ARE WE CONNECTING? A plan? A budget? Who? When? How?

JOIN LEADERS EXCHANGE IDEAS TAKE ACTION Our Essence

OUR NEW VISUALS ARE Consistent Modern Clear

OUR NEW VISUALS ARE

OUR NEW VISUALS ARE

OUR NEW VISUALS ARE

OUR NEW VOICE IS Smart Compassionate Persevering Inspiring

OUR NEW VOICE IS Active Positive A clear Call to Action No Rotary speak

MEMBERSHIP BROCHURES Imagery is relatable and conveys human connections Clear call-to-action Balances local and global Speaks to the intersection of business/professional leaders and service

RECENT NEW ZEALAND CAMPAIGN VISUALS

RECENT NEW ZEALAND CAMPAIGN VISUALS

USING OUR NEW VOICE AND VISUAL IDENTITY 5 ACTIONS: 1) Update your website and Facebook page 2) Agree a budget for marketing 3) Adopt new logo 4) Tell compelling stories with consistent message 5) Bang the drum and dont stop!

ROTARY RESOURCES Jane Lawicki Manager, Public and External Relations TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

What Youll Find Logos

FLEXIBLE AND CONSISTENT

YOUR CLUB LOGO

FOUNDATION LOGO

What Youll Find Guidelines

What Youll Find Advertisements

What Youll Find Promotional Materials

Promotional Materials

Rotarys New Look in Action

NEW Whats Rotary? wallet card (419)

NEW Versions Coming Soon (Training Materials) (Promotional Materials) (Video) (Brochure)

Questions? How do you? Where can I find? What would you do if What did you mean when?