CONNECTING THE LIBRARY AND THE COMMUNITY TO BENEFIT TEENS Teen Outreach & Teen Programming Jamie Ward/ Magna Library/ Salt Lake County Library Services Brenda Lower/ Salt Lake City Public Library
Transcript
Slide 1
CONNECTING THE LIBRARY AND THE COMMUNITY TO BENEFIT TEENS Teen
Outreach & Teen Programming Jamie Ward/ Magna Library/ Salt
Lake County Library Services Brenda Lower/ Salt Lake City Public
Library
Slide 2
MAGNA LIBRARY OUTREACH After School Program After School
Program A place for kids to go and be in a safe environment The
time between 3-5pm is a peak time for troublemaking and mischief.
OJJDP Statistical Briefing Book. Online. Available:
http://www.ojjdp.gov/ojstatbb/offenders/qa03301.asp?qaDate=2008.
Released on December 21, 2010.
Slide 3
SLCO YOUTH SERVICES BACKGROUND Big organization that has many
facets, including the Afterschool Program that we help out with
Meets every school day from 2:45-6:00pm Lots of different programs,
including summer programming
Slide 4
MAGNA LIBRARY/ SLCO YOUTH SERVICES COLLABORATION Magna Library
has a program for these kids every Monday For Magna Lib: It helps
the library get program numbers as well as getting to know teen
patrons better For SLCO: I have written grant proposals for their
program, they dont have to plan an activity every single day
Slide 5
MAGNA OUTREACH Kiwi Bakery Local Bakery right across the street
from the library Everyone (all ages eligible) can get a donut for
five reading sessions Anywhere from 50 to 200 patrons of all ages
participate in this program, usually quarterly
Slide 6
Slide 7
MAGNA OUTREACH Art on You Tattoo Shop Very active in the
community Note: this is Magna They do very popular programs at the
library that teens love!
Slide 8
LOCAL PARTNERSHIPS Use your meeting room! Chamber of Commerce
Local government meetings Outreach Night with community members
that work with teens Library Science students
Slide 9
LOCAL PARTNERSHIPS THAT COULD BE FOUND IN ANY COMMUNITY Partner
with a Senior Center Teen/Senior Clubs could benefit both groups
Knitting Club would be a cute idea Partner with a local school
Stuffed Animal Sleepover. Do a fun assembly for students Local
bookshop/ store for a book group
Slide 10
TEEN PROGRAMMING IDEAS RELATED TO OUTREACH Ask people you know
from partnerships for ideas that have worked well Recruit your TAB
to outreach & bring in programming ideas that work in the
community Do programs that promote growth & development such as
community service projects, volunteer opportunities and work with
charity
Slide 11
TEENS WHO MAY NOT FREQUENT THE LIBRARY How can outreach &
programming reach these patrons: Home-schooled kids Incarcerated
teens Disabled teens Immigrants Pregnant teens
Slide 12
SOCIAL NETWORKING OUTREACH Goodreads Booklists, contests &
event publicity Facebook Contests, polls, book quotes Twitter
Pinterest Flickr Foursquare
Slide 13
UPLIFT IDEAS 16 Apr. 2013, Advanced Uplift: Collaboration- USL
We will focus on answering the following questions: What valuable
assets, resources and attributes do libraries provide for
collaboration? Why is it important to collaborate? What are the
benefits of collaboration? How do you develop effective
partnerships? How do you identify partners for collaboration?
Slide 14
INITIATING PARTNERSHIPS Why? Who? How?
Slide 15
WHY? The foundation for successful libraries lies in ensuring
that libraries create public value No organization can solve every
community problem Do you want to have fun new, diverse programming
ideas? Different approaches Are there new community partnerships in
your community that could bring new patronage?
Slide 16
WHY? What other reasons can you think of that have not been
included?
Slide 17
WHO? Existing Relationships What are other libraries doing?
What are other communities doing? Go outside the library Where are
the people that you want to interact with? Can they come to you?
Probably not
Slide 18
HOW? Pick up the phone Very simple, professional email Mention
what you like about them and how you can help them out Promote your
own events
Slide 19
HOW? Develop relationships with other library leaders,
community leaders, educational organizations, community groups and
agencies. These collaborative relationships will lead to support
and ideas for new and existing programming to meet the needs of
your community.
Slide 20
POSSIBLE PROBLEMS Poor communication Lost in the Why? part of
initiation Partnerships are too different Not enough help or time
Hidden agendas/ high cost Not getting enough out of the partnership
(either side) But its worth it!
Slide 21
WE HAVE PROGRAMS! What do we do with partnerships?
Slide 22
PROGRAM TIPS Have variety! Be consistent. Advertise well, far
in advance. Pinterest
Slide 23
ADVERTISING- HOW? Social Media and Technology In House
Advertising Outside Resources
Slide 24
SOCIAL MEDIA AND TECHNOLOGY Twitter Texting Email Reminders
Facebook Create Events on the page, not just give notices Post
regularly: time and schedule different posts- Plan ahead! Interact!
Ask questions, give recommendations, answer questions Be natural,
not stuffy
Slide 25
IN HOUSE ADVERTISING Posters Fliers Library Newsletter Talking
it up to people, including parents!
Slide 26
OUTSIDE THE LIBRARY Neighborhood and community newsletters
Radio spotlights Community centers Schools The partners (give
fliers and posters)
Slide 27
ADVERTISING- HOW? Social Media and Technology In House
Advertising Outside Resources Include the parents! If they are on
board, the teens will be coming to the programs!