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CONNECTING WITHMILLENNIALS
INTERNATIONAL SPORTS HERITAGE ASSOCIATION ANNUAL CONFERENCEOCTOBER 23, 2015
Heather Myers / @privatestormhttps://www.linkedin.com/in/heathercmyers
ABOUT MEWeb administrator in the government and cultural heritage
sectors. Currently working at the Pennsylvania Historical andMuseum Commission.
Information technology, project management and marketingexperience.
FRAMEWORK FOR REACHING NEW AUDIENCESAudit what you haveAnalyze what you have discoveredResearch trends and new opportunitiesPlan new approachesEvaluate how well it worked
AUDIT WHAT YOU HAVEAll social media accountsBasic analytics for accountsProfile completenessAll staff that work on social mediaAccess to accounts
ANALYZE WHAT YOU HAVE DISCOVEREDIs the social media platform still in use or can the accountbe retired? (Example: MySpace)Do we have enough staff to adequately manage all of theaccounts?Would it be more effective to cut back or switch to newplatforms?What have we done in the past that has worked well?Can we train more staff for specific platforms?Are our profiles up to date?Who do we need to contact to regain control of ouraccount?
AUDIT & ANALYZE: RESOURCESA Social Media Audit Template For Social Media Managers
The 15-Minute Social Media Audit Everyone Can Dohttp://bit.ly/1win7qr
http://bit.ly/1axrYwp
RESEARCH TRENDSGeneral
Pew Research Center: Internet, Science & TechGoldman Sachs Millennials Data Story
MuseumsNMC Horizon Report: Museum EditionTrendsWatch ReportCenter for the Future of Museums blog
SportsCenter for the Digital Future: How Sports Fans' NewBehaviors Will Disrupt Every Aspect of Marketing &Advertising
RESEARCH NEW OPPORTUNITIESWhat are other museums doing?What are related sports teams and organizations doing?How do we get started with social media advertising?
RESEARCH: RESOURCESSurvey Finds Teens Prefer Instagram, Twitter, Snapchat
Sorry Museums, They Just Aren’t That Into You
Pew Research Center: Internet, Science & Tech
Goldman Sachs Millennials Data Story
TrendsWatch
Center for the Future of Museums blog
NMC Horizon Reports
How Sports Fans' New Behaviors Will Disrupt Every Aspect of Marketing & Advertising
A Beginner’s Guide to Social Media Advertising
http://on.wsj.com/1LpoR5y
http://bit.ly/1LQsWTU
http://pewrsr.ch/1dsJrnK
http://bit.ly/1IgAvA4
http://bit.ly/1NX7krn
http://bit.ly/1GpIqrm
http://bit.ly/1Rd1IH1
http://bit.ly/1QZp3w9
http://bit.ly/1yZ4WVG
PLAN NEW APPROACHESArchive and retire rarely used social media accountsCreate an editorial calendar
Upcoming eventsHolidays: real and randomCulture Themes: #MuseumSelfieDay, #MuseumWeek,#AskACurator
Don't be afraid to experiment but beware of "shiny newthing" syndromeBe relevant but be respectful when co-opting hashtags
PLAN NEW APPROACHESCreate a communications strategic planTitle: what is the initiative named?Description: what is this about?Timeframe: when will this start and end?Mission: why are we doing this?Goals: what do we want to accomplish?Tactics: how will we achieve our goals?
EVALUATE HOW WELL IT WORKEDReview communications strategic plan goals and metricsReview social media analyticsAdjust expectations - scale up or downCelebrate successesRecord lessons learned
PLAN & EVALUATE: RESOURCESRandom Holidays
Bizarre, Wacky and Unique Holidays
Culture Themes
Hack Your Museum: Appealing to Millennials
Social Media ROI: How To Define a Strategic Plan
http://bit.ly/1GljuYk
http://bit.ly/1d6vDga
http://bit.ly/1Rrsxrd
http://bit.ly/1EiFwty
http://bit.ly/1zNwH3C