© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Connecting with Consumers Using Location Based MarketingJuly 30, 2014
©
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Stephanie Martone
Manager of Strategic Initiatives
RevTrax
@stephmartone, @RevTrax
Asif KhanFounder & President
The Location Based Marketing Association
@AsifRKhan, @TheLBMA
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
AgendaAgenda
1. Overview and Background• RevTrax
• The LBMA
2. The State of Location Based Marketing• Landscape
• Trends
• Promotional Strategies
• Case Studies
3. Key Takeaways
4. Q&A
Marketing Optimization Through Digital Offers
Consumer Insights Redemption / Retailer InsightsDigital Media Insights
Trusted by:
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and
media.
We live at the intersection of:PEOPLE, PLACES & MEDIA
Formed in 2010, 800+ members with chapters in:Toronto, Montreal, New York, San Francisco, Atlanta, Dallas,
Seattle, Chicago, Los Angeles, Amsterdam, Berlin, Edinburgh, London, Dublin, Madrid, Singapore, Sydney
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
AgendaAgenda
1. Overview and Background• RevTrax
• The LBMA
2. The State of Location Based Marketing• Landscape
• Trends
• Promotional Strategies
• Case Studies
3. Key Takeaways
4. Q&A
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Location Is the New Cookie
The Location Ecosystem
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
85%
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Of all data has a location element
Location Is The New Cookie
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Trend #1 : Augmented Reality
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Trend # 2: Gamifying Location
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
91% of people said they were positive about receiving 3rd party messages via
O2
95% of all SMS messages are read within 3 minutes
Trend # 3: Push Messaging
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Trend #4: Indoor Location
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
4b. Micro Location
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Trend #5: Location Analytics
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Trend #6: Location & Loyalty
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Trend #7: Bridging Social & Location
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
The number of US mobile coupon users
expected in 2014 (eMarketer, 2013)
53.2millio
n
RevTrax
Test a variety of promotional offers and strategies
Use promotional data to learn about your consumers
Apply attribution learnings to create personalized experiences and retarget
Focus on what works for YOUR brand & YOUR consumers
Test, Learn & Optimize
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Promotional Strategies
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Allow consumers to
share offers with friends in-stores
Make promotions redeemable
directly from the device
Encourage consumers to
enroll in loyalty programs in-store
and reward
Push offers and messages to
consumers in-store
Mine Beacon data to re-target consumers with relevant offers
1
5
3
2
4
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
AgendaAgenda
1. Overview and Background• RevTrax
• The LBMA
2. The State of Location Based Marketing• Landscape
• Trends
• Promotional Strategies
• Case Studies
3. Key Takeaways
4. Q&A
Case # 1: MeatPack Shoes
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Case # 2: Heineken @Wherenext
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Case # 3: Domino’s Pizza UK
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
AgendaAgenda
1. Overview and Background• RevTrax
• The LBMA
2. The State of Location Based Marketing• Landscape
• Trends
• Promotional Strategies
• Case Studies
3. Key Takeaways
4. Q&A
Key Takeaways
“A place is wherever you are right
now”
“LBM is not only about mobile, but the integration of media around places”
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
“Location is the New Cookie”
Increase Foot Traffic to Store
Acquire Deeper Customer Insights
Reach New Customers
Create easier point-of-purchase and customer touch points in real-time
Improve the Customer Experience
Location Based Marketing Can Help You:
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Keep Customer Experience Top of Mind
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Ensure all customer touch points benefit the user
Make all digital engagements convenient and relevant
Become an expert on customer data – that is where the insights are
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
AgendaAgenda
1. Overview and Background• RevTrax
• The LBMA
2. The State of Location Based Marketing• Landscape
• Trends
• Promotional Strategies
• Case Studies
3. Key Takeaways
4. Q&A
© RevTrax 2014. All trademarks and service marks herein are the property of RevTrax, the LBMA or their respective clients and may not be used without their prior written consent. All rights reserved.
Thank You
Stephanie Martone
Manager of Strategic Initiatives
RevTrax
@stephmartone, @RevTrax
Asif KhanFounder & President
The Location Based Marketing Association
@AsifRKhan, @TheLBMA
