Date post: | 08-May-2015 |
Category: |
Technology |
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CONNECTING
CONTENTWITH YOUR
1
31%
All data is commissioned by Join the Dots research study, UK, April 2014
Learned of a newfinancial company
Learned of a newfinancial product/policy
Opened a newfinancial account
1
31%
3
13%
2
23%
Recruit
Industryinsights
Customerservice
Findvendors
Find and source new employees
75%Obtain insights, learnings or best
practices
67%Provide customer service support,
handle complaints, retain customers
65%Find vendors or
companies that can help my company
53%
Growing businesses in the UK arehighly engaged on social media
67%
use LinkedIn81%
currently usesocial media
LinkedIn is one of the most influential touch pointswhen choosing a financial services provider
Top 3 results of exploringfinancial content on LinkedIn
Top 5 uses of social media for financial purposes
Recommend a financialproduct to others
Evaluate or re-think a previousfinancial decision
Seek advice on a financial decision
Gather preliminary financial information
Keep up-to-date on financial trends1
35%
18%
42%
3 23%
2
4
They're more open to receiving financial content onLinkedIn than any other social media platform
Top types of financial services content users want from social media
5 15%
73% of growing businesses have used social media for finance-related reasons
LinkedIn48%
Facebook35%
Twitter33%
Google+29%
purchased an insurance policy and/or investment product based on information they received on LinkedIn
38%
Market and economic
commentary
Companybackground
New productinformation
Industrynews
Financeevents
How financial services have embraced social media
Social media is now widely adopted – and seen as a vital channel to drive awareness for businesses