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Conquering the Content King and Distribution Queen: ESTO 2014

Date post: 23-Feb-2017
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Travel Oregon’s Content Strategy Emily Forsha @emilyforsha [email protected]
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Page 1: Conquering the Content King and Distribution Queen: ESTO 2014

Travel Oregon’s Content StrategyEmily Forsha@[email protected]

Page 2: Conquering the Content King and Distribution Queen: ESTO 2014

Too Much Content

Page 3: Conquering the Content King and Distribution Queen: ESTO 2014

Not Enough Content (Personalization)

Page 4: Conquering the Content King and Distribution Queen: ESTO 2014

(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)

editorial objective:

Page 5: Conquering the Content King and Distribution Queen: ESTO 2014

Destination Curators

Page 6: Conquering the Content King and Distribution Queen: ESTO 2014

Platforms + Content

Page 7: Conquering the Content King and Distribution Queen: ESTO 2014

Social Stories

Page 8: Conquering the Content King and Distribution Queen: ESTO 2014

Partnerships

Page 9: Conquering the Content King and Distribution Queen: ESTO 2014

Editorial Calendars & Tracking

See a sample Editorial Tracking Calendar from Travel Oregon


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