Constant Communication: Connecting with Today’s Clients

dotloop.com

Austin Allison

dotloop.com

get yourself connected

• TV- 50M users in 13 years• iPod- 50M users in 3 years• Facebook- 100M in 9 months

dotloop.com

why… clients are “smart”

• 75% have slept with their iPhones• 41% year-over-year increase from 2009• 33% get their news from cell phones

dotloop.com

they are intelTEXTuals

• 88% use their phone to text

•25% have sent over 50 text messages within the last day

•41% have a cell phone and no land line

dotloop.com

Be the “Purple Cow” by Seth Godin

get through the noise

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how… set yourself apart

• Know the “digital natives”• Think outside of the box• Be short and to the point

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sell value

It’s not supposed to be easy…

•Use eyes of the customer•Strive for “value add”•Must be Relative & Exclusive

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66% of buyers interview only one agent…nearly 30% use the web in this search

don’t get left out

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Tip 1… be visible (always)

Don’t be a bench warmer. Be where your clients are – online.

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91% of mobile users used mobile devices for sharing information

Tip 2… join on their terms

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Tip 3… textiquette

DO:• Keep it simple• Remember, it’s informal

DON’T:• Deliver bad news via text• Send time-sensitive texts

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thank you

Keep It Simple.