CONSTANT CONTACT: HOW TO ENGAGE YOUR AUDIENCE VIA EMAIL MARKETING
Kayra Velez, Marketing Manager
• Signing up for your account • Working with contacts • Adding images
GETTING STARTED
WHAT THEY MAY NOT TELL YOU: • Free trial lasts 60 days • Free trial is valid for 100
contacts or less • Must pay separately for
image library service ($5/month)
PRICING
• How to customize your email • Subject headlines • Sending your email
CREATING & SENDING YOUR EMAIL
Filters by content organization
A few notes about subject headlines: • Encourage Action:
• Respond NOW • Your April
Statement is Ready
• Include Numbers: • Only 4 Spots
Left for Registration!
• 3 Hidden Treasures in Your Town
• Include “hot” words: • FREE • COMING SOON • NOW
• Analytics • Early send report
MEASURING YOUR SUCCESS
• Website • Books • Local Trainings
FURTHER RESOURCES
Click here for
webinars, hints, and
tips
The Constant Contact Guide to Email
Marketing
By
Eric Groves (Senior VP for Global Market
Development)
Amazon Price: $16.13
Click here for
trainings near you
• See handouts
ALTERNATIVES?