Consulting Engineering Outsourcing - Arctel-CPLP Investir em Data Centers.pdf• Storage –Software...

Consulting • Engineering • Outsourcing

Consulting • Engineering • Outsourcing© Maksen 2014

Investing in Data Centers?

Opportunities, challenges and strategies

5.º Fórum Lusófono das Comunicações

Maputo, 24 de Abril de 2014

01. Data Centers

© Maksen 2014

4

15

3

02. Opportunities

03. Challenges 20

04. Strategies 28

AGENDA

05. About Maksen 33

© Maksen 2014

Data Centers01.

4


What is a Data Center

© Maksen 2014 5

“Data Centers are facilities which

are specifically designed and build

to house computer, storage, and

telecommunications systems”

Source: Lifeline Data Centers


Evolution of Data Centers

© Maksen 2014 6

Yesterday (Early 90s – 2002: Dot.com Revolution)

Siloed Data Centers - Hardware has leaded the

way. The Data Center is/was an infrastructure

where the servers and storage are located,

operated and managed.

Today (2003 – Today: Virtual Technology Revolution)

Virtualized/Pool Data Centers - Software is leading

the way. The primary goal for Data Centers is to

connect users to applications. Data Centers are

evolving from isolated resource “islands” to

interconnected pools of virtualized resources

shared between multiple Data Center locations

helping business cut costs and maximize IT

efficiency

Tomorrow (2011- ?: Hybrid Cloud Revolution)

Dawn of Software-Defined Data Centers - “Data

Centers without walls – Oceans of data”. Everyone

who works in IT will be a service provider.

Source: Adapted from IDC “Datacenter Interconnected 1/11”; NetApp “The Evolution of the Data Center to Software Defined”


Types of Data Centers (1/2)

© Maksen 2014 7

There are 4 types of Data Centers (TIA – Telecommunication Industry Association)

TIA-942: Published in 2005, the Telecommunications Infrastructure Standards for Data

Centers was the first standard to specifically address Data Center infrastructure and

was intended to be used by Data Center designers early in the building development

process.

Tier 1 – Basic, no redundant components (N): 99.671% availability

• Susceptible to disruptions from planned and unplanned activity

• Single path for power and cooling

• Must be shut down completely to perform preventive maintenance

• Annual downtime of 28.8 hours

Tier 2 - Redundant Components (limited N+1): 99.741% availability

• Less susceptible to disruptions from planned and unplanned activity

• Single path for power and cooling includes redundant components (N+1)

• Includes raised floor, UPS and generator



Types of Data Centers (2/2)

© Maksen 2014 8

Tier 3 - Concurrently Maintainable (N+1): 99.982% availability

• Enables planned activity (such as scheduled preventative maintenance) without

disrupting computer hardware operation (unplanned events can still cause

disruption)

• Multiple power and cooling paths (one active path), redundant components (N+1)


Tier 4 - Fault Tolerant (2N+1): 99.995% availability

• Planned activity will not disrupt critical operations and can sustain at least one

worst-case unplanned event with no critical load impact

• Multiple active power and cooling paths


Due to the doubling of infrastructure (and space) over Tier 3 facilities, a Tier 4 facility

will cost significantly more to build and operate. Consequently, many organizations

prefer to operate at the more economical Tier 3 level as it strikes a reasonable

balance between CAPEX, OPEX and availability.

Source: TIA – Telecommunication Industry Association


Services & components of a successful Data Center

© Maksen 2014 9

• Build room: Stacking; Configuring; Testing new systems before they go into

production

• Monitoring: Monitoring tools sends out “pings” to each resources such as databases,

applications, network devices. Failure to respond results in a degraded service

condition report

• Redundancy and disaster recovery: Redundancies and back-ups provisions protect

interruptions

• Storage: SAN – Storage Area Network

• Fire suppression; Earthquake and seismic isolation platforms; Smoke sensors

• Power supply

• Climate & cooling systems (HAVAC); Temperature sensing system

Source: Wikibon.org


Data Center’s vital signs

© Maksen 2014 10

• Strong heart: The power system (UPS, capacitors and batteries). UPS system failure

costs accounted for 29% of data center outages laste year, and the average UPS

related failure cost USD 689.700.

• Sharp brain: Data center consolidation, virtualization and cloud computing help

keeps your Data Center running at peak efficiency – delivering real-time

information, allowing you to make the best decisions to operate and maintain your

infrastructure.

• Efficient air intake & circulation: Check the air pumping, keep temperature and

humidity in the recommended range. Cooling accounts for 40% of total energy used

for the average Data Center.

• Diet & exercise: A proactive approach to service and maintenance in the Data

Center can extend the life cycle of IT equipment and delay major capital

investments.

Source: Adapted from Emerson´s Vital Signs of a Data Center


Data Center’s benefits

© Maksen 2014 11

• Savings – Switching to server virtualization can lower capital costs, reduce

downtime and increase efficiency

• Servers – Consolidating server infrastructure and leveraging automation tools drives

availability

• Storage – Software and policy-based management systems reduce labor and

optimize storage

• Networks – Big Data means that a strategic plan of action for data center is a

necessity

• Operation & Maintenance – Forecasting facility power, space, capacity and

availability means less disruption

• Risk Management – Thinking through and planning for potential risks can optimize

opportunities

Source: Adapted from IBM (Survey in 2013 of 300 clients, across 25 industries and seven countries)


Largest Data Centers

© Maksen 2014 12

Note: One sq. meter equals to 10.7639104 sq. feet


Data Center’s statistics (1/2)

© Maksen 2014 13

• 500.000 Data Centers worldwide

• More than 15.000 Data Centers are the size of a football field

• In 2013, mankind has created 1,9 trillion GB of data (Every person on earth would

have 16 iPhones)

• Total investment in Data Center IT infrastructure will grow 5% on average per year

to reach USD 125 billion in 2016

• 84% of enterprises planned to add Data Center capacity due to the influx of new

applications and efficiency constraints

Source: Gartner:”Forecast: Public Cloud Services”; Digital Reality Trust: “US Campus Survey Result 1/12”


Data Center’s statistics (2/2)

© Maksen 2014 14

• In 2008, only 12% of server workloads were virtualized. 60% of server workloads are

virtualized in 2013

• 5,75 million new servers are installed each year

• Average server life is 3 years

• Average Data Center is 9 years old (Gartner suggests that a Data Center that is more

than 7 years old is obsolete)

Source: Gartner:”Forecast: Public Cloud Services”; Digital Reality Trust: “US Campus Survey Result 1/12”

© Maksen 2014

Opportunities02.

15


Africa’s Lions on the move (1/2)

© Maksen 2014 16


Africa’s Lions on the move (2/2)

© Maksen 2014 17


What’s driving Data Centers usage (1/2)

© Maksen 2014 18

Source: Adapted from CenturyLink Business;

Emerson Network Power; Oracle “Challenges to a Modern Optimized Data Center”


What’s driving Data Centers usage (2/2)

© Maksen 2014 19

• State pressure on business: Telco´s &

Banking Regulators are increasing data

protection & privacy requirements

compliance

• Mobile & BIOD (Bring Your Own Device)

explosion

• Industry trends – Water and economization

are techniques that are gaining popularity

in the general Data Centers solutions

industry, as providers seek lower

infrastructure costs

Source: Adapted from CenturyLink Business; Emerson Network Power;

Oracle “Challenges to a Modern Optimized Data Center”

• By 2020: 10 x more servers + 50 x more

[BIG] data + 75 x more files, all with 1,5

more IT personnel

• Increased costs – 24/7/365 = >USD450.000

p/yr. It takes a minimum of 5 IT

employees to achieve a baseline 24/7/365

support team, with an average cost of USD

450.000

• Globalization – 25% of all commerce is

truly global (USD 1,25 trillion = GDP of

Mexico)

• Demographic growth – youth & technology

awareness

• Additional downtime costs

© Maksen 2014

Challenges03.

20


Complexity challenge (1/2)

© Maksen 2014 21

Source: Symantec “2012 State of the Data Center”


Complexity challenge (2/2)

© Maksen 2014 22

Source: Symantec “2012 State of the Data Center”


Energy (“Go Green”) challenge (1/2)

© Maksen 2014 23

Source: GreenIT_LP


Energy (“Go Green”) challenge (2/2)

© Maksen 2014 24

• Fresh air technology: allows

servers, storage units, and

network switches to run at more

extreme temperatures (up to 45º

C) to help save on cooling and, in

some climates, eliminate chillers

altogether

• Economizer cooling: involves

using only outside air to keep the

Data Center cool (effective in

climate as hot as 33ºC)

Source: GreenIT_LP

A green Data Center is designed in such a way

as to maximize PUE – Power Usage

Effectiveness (PUE = Total Facility Power/IT

Equipment Power. Ideal PUE = 1), minimize

environmental impact and using alternate

forms of energy like wind or solar power

• The ICT sector is responsible for 2% of the

world´s Global Carbon Emissions oh witch

14% is attributed to Data Centers

• Server virtualization: virtualizing a single

server can save 7.000 KWh in electricity a

year and about USD 7.000 in energy costs

over 10 years

• Data Center containment: which involves

separate hot and cold air to maximize

cooling potential (7.7% improvement in

overall energy efficiency)


Cost challenge

© Maksen 2014 25

What are the biggest challenges your organization faces in managing its Data Center

operations?

• 51% Software costs

• 46% Hardware costs

• 42% Maintenance costs

• 36% Physical constraints

• 27% Labor costs

• 25% Back up costs

• 14% Ageing servers costs

• 10% Electricity costs

• 8% New services costs

Source: IDG Connect in association with IBM – “UK Data Trends 2013”


Downtime challenge (1/2)

© Maksen 2014 26

Source: VirtualHosting “Data

Center Downtime –

What does it cost the World

Economy”


Downtime challenge (2/2)

© Maksen 2014 27

84% of Data Centers had issues with

power, space and cooling capacity,

assets, and uptime that negatively

impacted business operations.

… Consequences to the Business

(repeated events sum up more than

100%):

• 31% Delay in applications rollout

• 30% Disrupted ability to provide

service to customers

• 27% Forced to spend unplanned

OPEX budget

• 26% Need to roll back an application

deployment

Source: IDC “Global DCIM Survey 2012” Source: VirtualHosting “Data Center Downtime – What does it cost the

world economy?”

© Maksen 2014

Strategies04.

28


Public Policy strategies

© Maksen 2014 29

• Strategy #1: Don´t be e-locked to e-trade (two pillars: high education; international

telecommunications)

• Strategy #2: Create a transparent and investor-friendly environment for Data

Centers

• Strategy #3: Try to attract FDI (Foreign Direct Investment), not AID

• Strategy #4: Become a Data Center´s haven for the region (CPLP)

• Strategy #5: Increase neighborhood growth spillover

Source: Adapted from Paul Collier – Growth Strategies for Africa)


Tech strategies (1/3)

© Maksen 2014 30

• Trait #1 Optimization: Use storage virtualization; Employ data deduplication;

Servers virtualized

• Trait #2 Flexibility: Primary Data center replicated with active-active; Upgrade

equipment, no disruption; Use replication for storage backup

• Trait #3 Automation: Implement storage service catalog; Move virtual machines to

meet SLAs; Monitor thermal conditions

• Trait #4 Planning: Adopt technology quickly; Forecast power demand; Have a

converged infrastructure implementation plan

Source: Adapted from IBM (Survey in 2013 of 300 clients, across 25 industries and seven countries)



© Maksen 2014 31

• Reduced complexity: Reduce the total number of vendors and application versions.

Simplify IT and unlock resources to focus on Business Innovation

• Increases performance & flexibility: 10x faster networking CPU and memory; 10-50x

faster query responses; Cloud-services built-in; integrated management and

provisioning

• Risk reduction & integration: Best of bread components; Optimized solutions, and

engineered systems are all engineered to work together

• Consolidate servers 20 to 1: Reduce deployment time and costs by 75%

• “Greenify”/Carbon neutral: Conserving energy; Utilizing more environmentally-

friendly power sources

Source: Oracle “Challenges to a Modern Optimized Data Center”



© Maksen 2014 32

How is your organization working to optimize its Data Center?

• 55% Consolidating software

• 55% Consolidating hardware

• 27% Improving storage utilization

• 22% Reducing maintenance spend

• 14% Improving energy management

• 14% Improving backup

• 11% Consolidating vendors

• 7% Improving software management

• 21% Other

Source: IDG Connect in association with IBM – “UK Data Trends 2013”

© Maksen 2014

About Maksen05.

33

About us

Contact

© Maksen 2014 34

www.maksen.com

http://www.maksen.com/

Consulting • Engineering • Outsourcing© Maksen 2014

Distribution list:

• Secretariado do 5.º Fórum

Lusófono das ComunicaçõesMaputo, 24 de Abril de 2014


Opportunities, challenges and strategies

Date post:	16-Jul-2020
Category:	Documents
Upload:	others
View:	1 times
Download:	0 times

Consulting Engineering Outsourcing - Arctel-CPLP Investir em Data Centers.pdf• Storage –Software...

Documents