CONSULTING SERVICES FOR CSRs

Association for Stimulating Know How (ASK)

askindia.org

ASSOCIATION FOR STIMULATING KNOW HOW (ASK)

ASK is a social enterprise that collaborates with corporates and CSR Teamsto provide consulting services to develop impactful corporate socialresponsibility initiatives.

Registered in 1993 ASK has engaged with corporates since 15 years to shapetheir CSR strategies, facilitate program implementation and assess the impactof these initiatives on the community.

The CSR Vertical works across diverse thematic issues in various locations inIndia and other countries

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COMPANIES ASK HAS WORKED WITH

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INTERNATIONAL BRANDS ASK HAS WORKED WITH

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FOCUS OF THE ADVISORY SERVICES

Relevant

Suit priorities and policies of

the organisation

Efficient

Provide maximum value for money

Effective

Promoting a

S. M. A. R. T. system so as to attain the

goals and objectives of the program

Impactful

Demonstrate the triple bottom

approach –social,

economical and

environmental impact

Providing Continuity or sustainability

Promote equitable,

inclusive and sustainable

initiative

askindia.org

SERVICES PROVIDED TO CSR FOUNDATIONS

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THEMATIC EXPERTISE

EducationWater Sanitation

and Hygiene (WASH)

Integrated Community

Development

Development of SHGs and

Community Based Organisations

Skill development and livelihoods

Micro credit/ Micro enterprise

development

Emergency/ Disaster Relief &

Rehabilitation Programs

askindia.org

NGO TRAINING FOR CSR PARTNERSHIP DEVELOPMENT

We can work with NGOs to review/develop their CSR partnership strategy andthen work with relevant corporates and their CSR teams to identify and developspecific partnerships.

Engagement with NGOs would entail building capacities for their partnershipwith CSRs in the following manner :

Being well versed with the provisions of the Companies Act, 2013

Help NGOs to carry out self assessment for their funding resources

Help them identify their core strengths to create shared value for sustainability andother CSR vision of the corporate

Create an enabling environment for strategic CSR and social innovation

Along with NGOs, capacity building is required for CSR teams at companies too.ASK trains CSR Teams in fostering a synergetic relationship with the NGOpartners.

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PRE FUNDING APPRAISALS

ASK has worked with several development partners in appraising and managing award ofgrants to CSOs through a process of identification and recognition of innovative practicesemployed.

The pre funding appraisal assesses the procedures, management systems and capacities andpolicies followed by non-profit organisations.

ASK also offers accreditation facilities to NGOs who can then be linked to CSR initiatives,guaranteeing transparency, credibility and accountability towards initiatives planned.

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ASK has conducted appraisals of not for profit organisations across the states of Odisha, Tamil Nadu, Jharkhand, Uttar Pradesh and Bihar for leading funding agencies such as Cordaid

Netherlands, Geneva Global and Stichting Kinderpostzegels Nederland to identify partners with whom program interventions could be implemented.

Norms of accountability, governance and fiduciary assessment were applied while conducting the appraisals

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PROGRAM MONITORING

ASK conducts monitoring of programs initiated by CSRs by adopting a multi-disciplinaryapproach where social, economic and institutional elements are combined with thetechnical process of monitoring in order to provide CSRs with a holistic view of theinterventions

Services offered are:

Program monitoring

Grant monitoring & audit

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ASK undertook an organisational assessment and evaluation of the CSR initiative called SUNDESH. The evaluation looked into the organisational structure, scale, staffing, position

within the community and the society.

The evaluation of the program interventions assessed the effectiveness and impact of the activities undertaken and identified areas for improvement in line with the company’s

CSR vision.

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REPORTING ON PERFORMANCE

While CSRs would be carrying out social innovations through their initiatives, it is equallyimportant that they be reported in an effective manner -

Highlighting the impact brought about,

Highlighting best practices and approaches

Draw learnings to understand the underlying factors why an impact was achieved

How sustainability is being instituted by the Companies and the NGO partners

We offer holistic assessments to evaluate the impact of CSR activity on businessobjectives (increased visibility, brand recognition etc.), on NGO partners and oncommunity/beneficiaries.

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ASK conducted an impact assessment of Havells India’s flagship CSR initiative - the Mid Day Meal Program, which it implements in over 700 schools in Alwar (Rajasthan). Through the assessment the company was able to assess the change in nutritional levels of school going children, attendance and

retention in schools.

The Mid Day Meal Program has helped achieve the Central and State Government’s commitment towards welfare of children, and ASK assisted in measuring this impact

askindia.org

PROCESS DOCUMENTATION

ASK undertakes comprehensive documentation of an organization’s and program'sspecific processes, history and milestones, case studies, approaches and best practices.

CSR’s can highlight learnings and good practices adopted by partner organizations andportray them as best practices in the sector, for other CSRs or CSOs to adopt.

As a part of the process documentation, bespoke reports on sector specific knowledgeand practices can also be provided.

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ASK has conducted process documentation for leading funding agencies such as Oxfam India (and their affiliates in Hong Kong & Canada) and Educate Girls. Emerging from the impact

assessment conducted for their initiatives, process documentation of the interventions and success stories were recorded.

A similar documentation was also developed for C&A Foundation while designing their project interventions in India.

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ASK CREDENTIALS

Impact Assessment of Individual Household Toilet Project in Haryana and Gujarat forMaruti Suzuki India Limited

Impact Assessment of the Mid-Day Meal Program implemented by Havells India Limited

Baseline of School Water and Sanitation Program in Alwar District (Rajasthan) for HavellsIndia Limited

Baseline Study on Quality of Life in Malia, Gujarat

Participatory assessment of programs implemented by Gujarat Ambuja CementFoundation in Punjab and Himachal Pradesh

Situational Assessment and Perception Study in 4 villages near the MSIL Factory

Training of Petrol Pump staff and Customer Service on customer care and handling forBPCL

Situational Assessment for Project “Educate a Girl Child” for Monsoon Accessorize Trust(UK)

Assessment of the labour and working conditions in the supply chain for Mica inJharkhand on behalf of a leading cosmetics brand

Socio- environmental diagnosis for developing a sustainable value chain for a leadingcosmetics brand for agricultural products such as Henna, Moringa, Indigo and Cassia

Assessment of labour and working conditions for leading garment brands such as GAP,Tommy Hilfiger, H&M, Primark, etc

Thank You!