2015 November

50.69 RONBEST OFFER

CONSUMER BASKET HDD

2015 November

11 TOP PRODUCTS*:

• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)

(* KG/L- UNIT PRICE)

2015 November

PRODUCTS PENNY XXL MD LIDLSPARKLING WATER 0,97 0,97 (-)

FLOUR 1,39 1,39 1,35SUGAR * * *

SUNFLOWER OIL 3,95 3,95 (-)RICE 5,19 5,19 2,29

CORN FLOUR 1,39 1,39 *MILK 2,19 2,19 2,49

MARGARINE 4,39 4,39 4,79WRAPPED TELEMEA 12,97 12,97 13,72

BONELESS CHICKEN BREAST 16,91 15,49 *EGGS 0,35 0,35 0,45TOTAL 49,70 48,28 (-)

PRICE TABLE: (RON/Kg-L)

XXL MEGA DISCOUNT is the least expensive hard discounter in November, with a basket value of 48.28 RON.None of the retailers promoted sugar this month.If PENNY had promoted sugar, with the average minimum unit price from 2015 of 2.52 RON, the total basket value would reach 52.22 RON.If XXL MD had promoted Sugar, with the average minimum unit price from 2015 of 2.41 RON, the total basket value would reach 50.69 RON. (-) Products not promoted at all in 2015 in national leaflets and therefore LIDL is not taken into account in the

comparison* products not promoted in October

2015 November

SPARKLING WATER (1 L) AND FLOUR (1 KG)

LIDL didn’t promote

SPARKLING WATER in November

2015

0.97 RON0.97 RON

1.35 RON

2015 November

SUNFLOWER OIL (1 L) AND SUGAR (1 KG)

3.95 RON

LIDL didn’t promote

SUNFLOWER OIL in

November 2015

3.95 RON

LIDL didn’t promoteSUGAR in November

2015

XXL MD didn’t

promoteSUGAR in November

2015

PENNY didn’t

promoteSUGAR in November

2015

2015 November

CORN FLOUR (1KG) AND RICE (1KG)

5.19 RON

1.39 RON

LIDL didn’t promote CORN

FLOUR in November

2015

1.39 RON

5.19 RON

LIDL didn’t promote RICE in

November 2015

2015 November

MILK (1 L) AND MARGARINE (1 KG)

5.89 RON

2.19 RON

5.89 RON

2.19 RON

4.39 RON4.39 RON

2015 November

15.49 RON

BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)

12.97 RON

LIDL didn’t promote

BONELESS CHICKEN

BREAST in November

2015

12.97 RON

2015 November

EGGS (1 PIECE)

0.35 RON 0.35 RON

2015 November

Thank you for your attention

Florentina VasileLeaflet Monitor Director Romaniaflorentina.vasile@hiper-com.com+40 (0) 743 216 282

Teodora NastacAccount Manager Teodora.nastac@hiper-com.com +40 (0) 741 098 023

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