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Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola ...

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Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola consumer
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Coca Cola

Coca Cola

Hashir Khan11589Saba Noreen11572Adeel Asharf11569Ali Sanan11587Saira Azhar11539Samreena Javid11543To Sir Imran EjazTopicCoca Cola

Contents`Work Division4Identification of personalities6Profile of Consumer8Fulfillers8Achievers8Believers9Strivers9Makers9Actualizers10Strugglers10

Coca cola

Work Division

Hashir Khan1) Prepared questionnaire 2) Filled questionnaire3) Worked in SPSS4) Prepared whole report

Ali Sanana Preparing data in SPSS

Adeel Ashraf Filled questionnaire Saira Azhar Correspondence with group Tried level best to help meSamreena No workSaba Noreen No work

Identification of personalitiesFulfillers Fulfillers are mature, home oriented, and well educated professionals They have high incomes They are value oriented They are open to new ideasAchievers They are work oriented people They are successful They have high job satisfaction They respect authority They demonstrate success through their purchaseExperiencers They are action oriented peoples They are youngest in vals 2 model They are active in physical and social activities They favor new productsBelievers They are family and community oriented people They are brand loyal They favor American made productsStrivers They are people with low income They have values similar to achievers Their style is important in lifestyleMakers They have very little interest in practical material They have self-sufficient group

Actualizers They possesses both high income and self-esteem They are indulge in variety of self-orientationsStrugglers They have few resources They do not fit in to vals 2 categories They are brand loyal to extent possible

Profile of ConsumerFulfillers1. Coca Cola is soft drink that is mostly used in homes while having dinner / lunch mostly high income family has daily on their dining table.1. These peoples are mostly buyer and payer of the product.1. They purchase Coca Cola because they want good taste.1. This type of peoples demand that there should be value in their product and product should be of good quality, they are willing to spend money and they want taste.MotivationWe can motivate these kinds of peoples by improving the value of our product and make taste better so they can be more satisfied.

Achievers1. Coca Cola is not a good thing for health but consumer still buy it because it is consider `as thirst kill drink1. These peoples are mostly buyer, user and payer of the product.1. They purchase Coca Cola because they want high satisfaction.1. These type of peoples demand that product should be of good quality with average price.

MotivationWe can motivate these kinds of peoples by lowering our price and make our product more attractive. Experiencers1. These people belong to that era when there was only Coca Cola , they have strong image of Coca Cola its hard for other brand to change these people thinking1. These peoples are mostly buyer and payer of the product because they are physically active.1. They purchase Coca Cola because they are mature peoples and energetic they dont want a change.1. These type of peoples demand that their product should be fresh and feel them freshness in it.MotivationWe can motivate these kind of peoples by showing some sports advertisements so that they could be attracted towards product that it gives.Believers1. Coca Cola have strong brand image they believe that Coca Cola is only thing which can provide them freshness1. These peoples are mostly buyer, user and payer of the product.1. They purchase Coca Cola because they believe that American products are good.1. These type of peoples demand that there should be value added services for families by any mean.

MotivationWe can motivate these kinds of peoples by telling them that this is an family oriented product and it is safe for everyone, Coca Cola have mention on Coca Cola bottle (2.25ltr) family size. Coca Cola is also official partner of Olympics Strivers1. These type of people dont buy Coca Cola because their income is low and buy other product which is similar to Coca Cola. 1. These peoples are mostly buyer and user of the product1. They purchase Coca Cola because they are satisfied by this product. Its taste, price etc.1. These types of peoples demand that the price of the product should be low and the bottle should be stylish because style is important to them.

MotivationWe can motivate these kind of peoples by making the bottle more stylish so that they can be attracted because they are stylish type of peoples and by mentioning LOW PRICE AND GREAT TASTE

Makers1. Coca Cola drinking water is need of these peoples because these peoples are least interested in doing practical work.1. These peoples are mostly payer of the product.1. They purchase Coca Cola because the product it is essential for life and they have to purchase it.1. These types of peoples do not demand anything special because these are lazy peoples and are least interested.Motivation We have motivate them by giving door to door marketing scheme, informing them about product updates via sms

Actualizers1. Coca Cola is need of these peoples because they are rich peoples and do not bother much. 1. These peoples are mostly buyer and payer of the product.1. They purchase Coca Cola because they want good quality of drink and they are self-esteemed peoples.1. These type of peoples demand that product should be of good qualityMotivationThese types of people have high self-esteem and its very difficult to motivate them

Strugglers1. Coca Cola is want of these peoples because they are poor with less resources and they want something of good taste to enjoy in limited resource 1. These peoples are mostly buyer and user of the product.1. They still purchase because they are brand loyal to such extend.1. These type of peoples demand that their product should be cheap in any cost because they have few resources to purchase the product.Motivation We can motivated them by giving them different offers and discount rate on different occasion

Appendix

Do you like Coca-Colawith other products?

FrequencyPercentValid PercentCumulative Percent

ValidSA929.029.029.0

A1135.535.564.5

N516.116.180.6

DA412.912.993.5

SDA26.56.5100.0

Total31100.0100.0

Do you purchase Coca-Cola Daily?

FrequencyPercentValid PercentCumulative Percent

ValidSA722.622.622.6

A1135.535.558.1

N722.622.680.6

DA39.79.790.3

SDA39.79.7100.0

Total31100.0100.0

Do you spend more than Rs. 200 on Coca Cola?

FrequencyPercentValid PercentCumulative Percent

ValidSA929.029.029.0

A1032.332.361.3

N619.419.480.6

DA39.79.790.3

SDA39.79.7100.0

Total31100.0100.0

Coca-Cola has great taste compare to other products?

FrequencyPercentValid PercentCumulative Percent

ValidSA1032.332.332.3

A1032.332.364.5

N825.825.890.3

SDA39.79.7100.0

Total31100.0100.0

After watch commercial of other drinks will you try them?

FrequencyPercentValid PercentCumulative Percent

ValidSA412.912.912.9

A722.622.635.5

N1445.245.280.6

DA412.912.993.5

SDA26.56.5100.0

Total31100.0100.0

Do you attract with other soft drinks ads?

FrequencyPercentValid PercentCumulative Percent

ValidSA39.79.79.7

A825.825.835.5

N1445.245.280.6

DA412.912.993.5

SDA26.56.5100.0

Total31100.0100.0

Ads does not attract me?

FrequencyPercentValid PercentCumulative Percent

ValidSA26.56.56.5

A412.912.919.4

N1651.651.671.0

DA619.419.490.3

SDA39.79.7100.0

Total31100.0100.0

Coca-Cola ads are excellent.

FrequencyPercentValid PercentCumulative Percent

ValidSA619.419.419.4

A929.029.048.4

N1238.738.787.1

DA26.56.593.5

SDA26.56.5100.0

Total31100.0100.0

Coca-Cola price is fair?

FrequencyPercentValid PercentCumulative Percent

ValidSA39.79.79.7

A1651.651.661.3

N1032.332.393.5

DA26.56.5100.0

Total31100.0100.0

Have you tried other soft drink such as Gourment Cola?

FrequencyPercentValid PercentCumulative Percent

ValidSA412.912.912.9

A1032.332.345.2

N1341.941.987.1

DA39.79.796.8

SDA13.23.2100.0

Total31100.0100.0

Will you sitch to other brand if you can't find Coca Cola?

FrequencyPercentValid PercentCumulative Percent

ValidSA39.79.79.7

A516.116.125.8

N1754.854.880.6

DA516.116.196.8

SDA13.23.2100.0

Total31100.0100.0

Are you satisfied with product?

FrequencyPercentValid PercentCumulative Percent

ValidSA722.622.622.6

A1341.941.964.5

N1032.332.396.8

SDA13.23.2100.0

Total31100.0100.0

Does product gives benefits that product have promised?

FrequencyPercentValid PercentCumulative Percent

ValidSA722.622.622.6

A1032.332.354.8

N1341.941.996.8

SDA13.23.2100.0

Total31100.0100.0

Gender

FrequencyPercentValid PercentCumulative Percent

Validfemale1238.738.738.7

MALE1961.361.3100.0

Total31100.0100.0

you age is

FrequencyPercentValid PercentCumulative Percent

Valid15 YEAR619.419.419.4

20 YEAR2374.274.293.5

25 YEAR26.56.5100.0

Total31100.0100.0

Money that I spend in a month is

FrequencyPercentValid PercentCumulative Percent

Valid10,0001651.651.651.6

15,000825.825.877.4

20,000619.419.496.8

25,00013.23.2100.0

Total31100.0100.0

What you see while buying product?

FrequencyPercentValid PercentCumulative Percent

Validproduct benefits722.622.622.6

Price516.116.138.7

Availability1754.854.893.5

Advertisement26.56.5100.0

Total31100.0100.0

In my free time

FrequencyPercentValid PercentCumulative Percent

ValidSpend time with Family1754.854.854.8

Spend time with Friends26.56.561.3

Spend time in sports619.419.480.6

Depends on mood619.419.4100.0

Total31100.0100.0

9

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