Date post: | 20-Mar-2018 |
Category: |
Documents |
Upload: | phungthien |
View: | 218 times |
Download: | 2 times |
8 1
Consumer Behavior: Building Marketing Strategy
.
Hawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing Strategy, 11th (eds), McGraw-Hill Companies Inc.
Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama Consumer Behavior: Building Marketing Strategy
11 McGraw-Hill Companies Inc. . 2010
8 1
| 88
1.
2.
3. “My
Black is Beautiful Women” “Camry Goes Interactive to Attract Black Women” “Hispanic Teen-The New Bicultural Youth” 4.
Yaris “Jack Link’s Beef Jerky Going Hip and Healthy” 6 20
Disk 4
8 1
| 89
3
4 Power Point
Text Web Site
1 1 1
1
8 1
| 90
2 2 7
-------
-------
8 1
| 91
2
3:
4 :
5 :
(Hispanics)
6 :
7
2 6 7
3
8 12 8
8 1
| 92
9
10 11
12 11
9 10 11
12
4 2 3
4 13 15 13
15
8 1
| 93
16 4 16
15
16
16
21 10 10
4 17
8 1
| 94
17
17
18 5
18
8 1
| 95
18
19
19
8 1
| 96
19
19 6 1
19
20
8 1
| 97
20
B
(Consumer Behavior; Building Strategy) Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama
. . 1980 11
4
6
8 1
| 98
8 1
| 99
(Glossary)