COMPUTER APPLICATION COMPUTER APPLICATION TO TO

BUSINESS-IIBUSINESS-II

TOPIC:TOPIC:

PURCHASE DECISION MAKING PROCESSPURCHASE DECISION MAKING PROCESS

GROUP MEMBERS:GROUP MEMBERS:

1.1.SAIM KHAN (Presenter)SAIM KHAN (Presenter)

2.2.NEHA IQBAL (Presenter)NEHA IQBAL (Presenter)

3.3.JAHANZEB ZAHIDJAHANZEB ZAHID

4.4.SYED ANAS ABDALISYED ANAS ABDALI

5.5.HUSSAIN MIRZAHUSSAIN MIRZA

Step # 01:Step # 01:

Buying TabletBuying Tablet

Step # 02: Step # 02:

ResearchResearch

Features:Features:o PricePriceo BatteryBatteryo Operating System Operating System o Memory Memory o ProcessorProcessoro Display SizeDisplay Sizeo WeightWeight

Step # 03: Step # 03:

Identify The AlternativesIdentify The Alternativeso Apple - I-padApple - I-pad

o Tablet – SamsungTablet – Samsung

o Q – TabQ – Tab

o Lenovo TabletLenovo Tablet

o Dany Genius Tab Dany Genius Tab

o Dell TabletsDell Tablets

Step # 04:Step # 04:

FeaturesFeatures Percentage %Percentage %

PricePrice 35%35%

BatteryBattery 15%15%

Operating systemOperating system 5%5%

MemoryMemory 10%10%

ProcessorProcessor 15%15%

Display sizeDisplay size 10%10%

WeightWeight 10%10%

TotalTotal 100%100%

AlternativesAlternatives PrioriesPriories

Apple - I-padApple - I-pad 0.50.5

Tablet – SamsungTablet – Samsung 0.10.1

Q – TabQ – Tab 0.050.05

Lenovo TabletLenovo Tablet 0.20.2

Dany Genius Tab Dany Genius Tab 0.050.05

Dell TabletsDell Tablets 0.10.1

TotalTotal 1.001.00

Step # 05:Step # 05:

Alternatives Price (35%)

Battery (15%)

Operating System (5%)

Memory (10%)

Processor (15%)

Display Size (10%)

Weight (10%)

Total

Apple - I-pad (50)Apple - I-pad (50) 17.517.5 7.57.5 2.52.5 55 7.57.5 55 55 5050

Tablet Samsung (10) 3.5 1.5 0.5 1 1.5 1 1 10

Q – Tab (5) 1.75 0.75 0.25 0.5 0.75 0.5 0.5 5

Lenovo Tablet (20) 7 3 1 2 3 2 2 20

Dany Genius Tab (5) 1.75 0.75 0.25 0.5 0.75 0.5 0.5 5

Dell Tablet (10) 3.5 1.5 0.5 1 1.5 1 1 10

Step # 06:Step # 06:

ADVERTISING CAMPAIGN ADVERTISING CAMPAIGN Social MediaSocial Media::

In social media our product should be marketed with the help of making a page In social media our product should be marketed with the help of making a page of it. The page will be named has “IPad Air 2”. The techniques we will be using of it. The page will be named has “IPad Air 2”. The techniques we will be using to market our product are as follows:to market our product are as follows:Banner:Banner: Cover CoverSuggested Part:Suggested Part: Facebook or Twitter Ads Facebook or Twitter AdsReview:Review: Poll PollButton:Button: Of Website Of WebsiteBlog:Blog: Button Button

ADVERTISING CAMPAIGN (Cont.)ADVERTISING CAMPAIGN (Cont.)Website:Website:We will create our website with unique design and pattern which We will create our website with unique design and pattern which include;include;Banner:Banner: Dynamic (Moving Pictures).Dynamic (Moving Pictures).Skyscraper:Skyscraper: On right hand side.On right hand side.Suggested Part:Suggested Part: Of our different brands.Of our different brands.Buttons:Buttons: Of our social media link.Of our social media link.E-mail Marketing:E-mail Marketing: To update our customer. To update our customer.

ADVERTISING CAMPAIGN (Cont.)ADVERTISING CAMPAIGN (Cont.)E-TAILOR:E-TAILOR:

We would provide our model on different E-tailor market We would provide our model on different E-tailor market with full description & specification and the marketing with full description & specification and the marketing techniques will be;techniques will be;Banner:Banner: Dynamic. Dynamic.Skyscraper:Skyscraper: On left hand side of features. On left hand side of features.Buttons:Buttons: Of our website & social media link. Of our website & social media link.Suggested Post:Suggested Post: Of our Products. Of our Products.Reviews:Reviews: Of the consumer. Of the consumer.Pop up:Pop up: Of our newly launched products. Of our newly launched products.E-mail Marketing:E-mail Marketing: Which will gives react update. Which will gives react update.