Date post: | 14-Jul-2015 |
Category: |
Mobile |
Upload: | ajit-gokhale |
View: | 299 times |
Download: | 1 times |
Engaging customers on a variety channels has become critical for not only retention marketing but
equally important for brand marketing.
Mobile is intimate, scales for audiences of any size, and provides a platform for content, offers and discounts. The key is to deliver value for the customer via the
mobile app.
Engage them consistently the moment they install the app.
start thinking about engagement before launch make the most of your first wave of customers
invest in long-term relationships
Understand your consumers
Segment them into groups depending upon multiple criteria like demographics, potential, location etc
Track the lifecycle from suspect to consumer
Make the mobile experience immediately relevant and tailor campaigns by Leverage consumer’s
location data.
> Push Notifications , SMS
Consumer engagement can increase by 40-80% by deploying push notifications to push content
intelligently
> In App Messages
In App messages enable the app to generate consumer interest and thereby ensure a better
consumer engagement
> Coupons
Dynamic promotion schemes can be deployed by using Coupons based on QR codes, resulting in
higher consumer interaction.
> Loyalty Programs
App based loyalty programs enable consumer to interact effectively and at the same time help
companies to do cross-brand messaging & offers and thereby increase the stickiness.
> Customer Experience
customer service and support - provide easy access to product details, location, and availability. Also provide direct access to customer service with
click to call, email, and case logging.
SOCIAL Integration
Integration with Social Networks increases the velocity with which app can go viral
Dynamic Content Delivery
Using the platform to generate and deliver content to the app dynamically keeps the consumer interest
alive
Key Take-aways
Efficiently leapfrog the declining, more expensive influence of mainstream mediaEnable consumers to talk to the brand, instead having the brand talk to the consumer.Increase customer engagement, as well as advocacy and purchase intent.Leverage the depth and sophistication of the app for even deeper customer engagement by using feedback loops, surveys ,and online chat to encourage product ideas.Let retailers use location-based services to provide special offers, vouchers, product descriptions, and consumer review at point-of-sale.Enrich customers’ experience by improving the actual “moment of purchase”.Enhance customers’ experience to improve user interaction, provide more product information, leverage brand support, and offer post-purchase information.
Contact Us
India North America
Mobien Technologies Private Limited 5th Floor, Manikchand Mantri Galleria,
CTS # 996, Near Deep Bunglow Chowk,Model Colony, Pune 411 016. India
Mobien Inc. 708 ~ 3590 Kaneff Crescent,
Mississauga,ON L5A 3X3, Canada
Thailand Malaysia Philippines
oneSystem Inc. 968, Sukumvit,
101/1 Sukumvit Road, Bangkok – 10260 Thailand.
LTT Global Communication Sdn Bhd14 First Floor Jalan SS3/33, 47300 Petaling Jaya, Selangor DE, Malaysia
Virtual Tech Inc 169 Eastgate Center, Edsa Mandaluyong
City, Metro Manila 1600, Philippines.
Visit us on the web at http://www.mobientech.com
Write us on [email protected] for more information.