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Consumer engagement through mobility

Date post: 14-Jul-2015
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Mobile App Engagement means building relationship with your customers.
Transcript

Mobile App Engagement means building relationship with your customers.

Engaging customers on a variety channels has become critical for not only retention marketing but

equally important for brand marketing.

Mobile is intimate, scales for audiences of any size, and provides a platform for content, offers and discounts. The key is to deliver value for the customer via the

mobile app.

Engage them consistently the moment they install the app.

start thinking about engagement before launch make the most of your first wave of customers

invest in long-term relationships

Understand your consumers

Segment them into groups depending upon multiple criteria like demographics, potential, location etc

Track the lifecycle from suspect to consumer

Make the mobile experience immediately relevant  and tailor campaigns by Leverage consumer’s

location data.

> Push Notifications , SMS

Consumer engagement can increase by 40-80% by deploying push notifications to push content

intelligently

> In App Messages

In App messages enable the app to generate consumer interest and thereby ensure a better

consumer engagement

> Coupons

Dynamic promotion schemes can be deployed by using Coupons based on QR codes, resulting in

higher consumer interaction.

> Loyalty Programs

App based loyalty programs enable consumer to interact effectively and at the same time help

companies to do cross-brand messaging & offers and thereby increase the stickiness.

> Customer Experience

customer service and support - provide easy access to product details, location, and availability. Also provide direct access to customer service with

click to call, email, and case logging.

SOCIAL Integration

Integration with Social Networks increases the velocity with which app can go viral

Dynamic Content Delivery

Using the platform to generate and deliver content to the app dynamically keeps the consumer interest

alive

Key Take-aways

Efficiently leapfrog the declining, more expensive influence of mainstream mediaEnable consumers to talk to the brand, instead having the brand talk to the consumer.Increase customer engagement, as well as advocacy and purchase intent.Leverage the depth and sophistication of the app for even deeper customer engagement by using feedback loops, surveys ,and online chat to encourage product ideas.Let retailers use location-based services to provide special offers, vouchers, product descriptions, and consumer review at point-of-sale.Enrich customers’ experience by improving the actual “moment of purchase”.Enhance customers’ experience to improve user interaction, provide more product information, leverage brand support, and offer post-purchase information.

Contact Us

India North America

Mobien Technologies Private Limited 5th Floor, Manikchand Mantri Galleria,

CTS # 996, Near Deep Bunglow Chowk,Model Colony, Pune 411 016. India

Mobien Inc. 708 ~ 3590 Kaneff Crescent,

Mississauga,ON L5A 3X3, Canada

Thailand Malaysia Philippines

oneSystem Inc. 968, Sukumvit,

101/1 Sukumvit Road, Bangkok – 10260 Thailand.

LTT Global Communication Sdn Bhd14 First Floor Jalan SS3/33, 47300 Petaling Jaya, Selangor DE, Malaysia

Virtual Tech Inc 169 Eastgate Center, Edsa Mandaluyong

City, Metro Manila 1600, Philippines.

Visit us on the web at http://www.mobientech.com

Write us on [email protected] for more information.


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