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insights | Discover your customers through DATA. Super Markets Analysed Consumer Insights for Supermarkets in London Larger footfall was observed @ Sainsburys and Tesco compared to Waitrose Sainsbury’s Average Footfall Across Super Markets Wednesday is the busiest day Peak Visiting Days 36% 21% 28% 51% 52% 20% Tesco 36% Waitrose 28% Locations Canary Wharf & Tottenham Court Road City London Country UK Age group Segmentation Consumers below 25 years and above 50 years preferred Waitrose, while, 25 to 36 years preferred Sainsbury’s. Tesco is favorite in the age group of 37 to 50 years 16 - 24 Years Waitrose 25 - 36 Years Sainsbury’s 37 - 50 Years Tesco 51 Years & Above Waitrose 16 - 24 Years Waitrose 25 - 36 Years Tesco 37 - 50 Years Sainsbury’s 51 Years & Above Sainsbury’s 16 - 24 Years Waitrose 25 - 36 Years Tesco 37 - 50 Years Sainsbury’s 51 Years & Above Waitrose S M T W T F S Waitrose Wednesday Thursday Tuesday Tesco Sainsbury’s Sainsbury’s Tesco Waitrose Wednesday Tuesday Thursday Male Female Male consumers prefer Waitrose while, Sainsbury’s is preferred by Female consumers. Wednesday is the peak visiting day for both Male and Female consumers. 4.00% 5.00% 6.00% 7.00% 8.00% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Peak Duration The busiest time of the day is from 1300 hrs to 1900 hrs. Waitrose Tesco Sainsbury’s The most used App categories at the supermarkets Handset & Top Application Category More than 50% of the consumers preferred Apple handsets Music, Games, Social, News & Entertainment. 28% Waitrose was equally preferred at both the locations whereas at Tottenham Court Road out of 100 customers, 51 preferred Tesco. Average footfall across selected locations Canary Wharf Tottenham Court Road Waitrose Sainsbury’s Tesco Sainsbury’s Waitrose Tesco At Canary Wharf, out of 100 customers, 52 preferred Sainsburys. Age group Segmentation Waitrose is preferred among 16 to 24 year across both the locations while Sainsbury’s is the preferred destination at Canary Wharf. Sainsbury’s and Tesco consumers are spread over London, Waitrose’s consumers are generally from North and East of London Average footfall of Males and Females Location Heat Map Wednesday Thursday Friday Females Preference Sainsbury’s Waitrose Tesco Tesco Sainsbury’s Waitrose Males Preference Tesco Waitrose Sainsbury’s Waitrose Sainsbury’s Tesco Tuesday Wednesday Thursday Wednesday Thursday Tuesday Wednesday Thursday Tuesday ABOUT NEAR Near is the largest location intelligence platform providing real-time information on places, people and products. The Near platform powers its flagship product to leverage historical location and context for data driven marketing. Founded in 2012, Near is headquartered in Singapore with a presence across Australia, South East Asia, Japan, India and Europe. To date, the company has more than 700 million profiled audiences and have put it to work for marquee brands such as P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung. Near is backed by investments from leading venture capitalists Sequoia Capital, JPM Private Equity Group, Telstra Ventures and Global Brain Japan. Visit www.near.co to find out more. www.near.co SAN FRANCISCO | LONDON | BANGALORE | SINGAPORE | TOKYO | SYDNEY © 2014 - 2015 Near Pte. Ltd. All rights reserved. Waitrose Sainsbury’s Tesco
