The 7 Mass Media: Trends for the Tweenties

1. Cinema

First Bullet Point

• Mass Media are “mass” for a reason. People generally like them. They will not disappear just because of new technology. However, they will be enhanced and may possibly evolve.

2. Radio

2nd Info-dictat

• Old media can adapt and adopt new demands and capabilities: in this case, social and personal.

3. Newspapers

The Third Way

• There are going to be lots of ways to achieve financial success creating newspapery things. So there is no one true route to future media success.

4. Magazines

• Not Internet Adoption• Or Multimedia• Not Production Quality• Not price• Not advertising-attractiveness• Not exclusive/hard audiences

The Fourth Protocol

• The LAST thing any magazine owner should cut back on is quality.

5. Television

The Fifth Column

• Future media will need to allow personalised socialisation without creating social friction. People’s use of TV ranges from chilling to thrilling. It need to recognise all of those possibilities and only where possible, enhance.

6. Internet

#AdFail

#UserFail

The Sixth Circle

• New formats will not be successful because they are new.

• Content and commerce remain king.

More Mobile7. Mobile

7th Heaven

• Massively expanding markets.• Personal, contextual, mobile, multimedia, programmable, micropayments...

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