Presented by

October 3-4, 2017ConsumerAlignment...

EmbracingChange forGrowth

To Register, visit: www.housewares.org/chess

Chief HousewaresExecutive SuperSessionA senior level conference for industry leadersat the Westin O’Hare, Rosemont, IL

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Housewares Hot Seat Panel:Changing ChannelsModerated byPeter Giannetti, Editor-in-Chief, HomeWorld Business| Gourmet Insider

Panelists: BruceKaminstein, ExecutiveChairman, CasabellaHoldings LLC; KrisMalkoski, President,Global Business and ChiefCommercial Officer, WorldKitchen, LLC; NealAsbury, CEO, The LegacyCompanies;

The home and housewaresmarketplace continues toface ongoing challenges andopportunities. Learn from apanel of leading industryexecutives how theyaddress today’senvironment and embracechange for growth.

Generational Family Feud

Warren Shoulberg,Publisher/EditorialDirector, Home &Textiles Today,Editorial Director,HFN and Gifts &DecorativeAccessories;Maureen Azzato,Publisher/EditorialDirector, HFN

How much do youreally know about thepurchasing habitsand buying patternsof the two mostimportant consumergroups? A team ofMillennials will bepitted against a teamof Baby Boomers in alive game designed tosee how they answerquestions about their shopping habits.CHESS attendees pre-answer thequestions so they can compare theiranswers to the teams.

Influencer Marketing: Wordof Mouth Marketing Beginswith TrustMelissa Maker and ChadReynolds, Clean My Space;Gemma Stafford and KevinKurtz, Bigger Bolder Baking

Consumers are increasinglyrelying on peer reviewsbefore making a purchase,and are also highlyinfluenced by a new breed ofcelebrity – passionateexperts who have amassedlarge and trusting socialfollowings. These influencerscan quickly and easily reachout to their audience tomention, recommend orendorse a brand or product,yielding instant engagementand results.

Creators and stars of topdigital brands Clean MySpace and Bigger BolderBaking share why having theright influencer is essential toyour brand strategy; what asuccessful influencercampaign could look like;and how to effectively workwith influencers and The Inspired Home tobuild trust with your consumers so theybecome fans of your brand.

Tuesday, October 3

Warren Shoulberg

The Future isSo BrightMarshal Cohen, Chief IndustryAnalyst, NPD Group;Joe Derochowski, Home IndustryAnalyst, NPD GroupThe housewares industry is on the cuspof a 5-to-10-year window of growth ithasn’t seen since the 1970s. Changes indemographics and eating habits aredriving key trends in housewares todayand for the future. Learn how these life-stage demographic changes willpositively impact key life moments forhousewares and how you can market andinnovate during this growth window.Leave this session with new perspectivesabout marketing to and innovating forthese consumer moments, creating anaggressive growth mindset that can turnthis window from being good to great.

Marshal Cohen

Melissa Maker

The Evolution ofE-Commerce –Key Considerationsas Consumers ShiftSpending OnlineNiraj Shah, Co-Founder, CEO,WayfairThe ecommerce landscape continues toevolve as consumers redefine their shopping habits fromstrictly brick & mortar to ecommerce or some combination ofboth. Hear the exciting story of Wayfair and how Niraj Shahand Steve Conine rapidly grew the business to become thelargest online retailer of home goods (furnishings,housewares and home improvement) in the United States.Shah will discuss the strategies they use to remaincompetitive online, and suggest solutions addressing typicalpain points manufacturers experience as they transform theirbusiness to serve the online channel.

Niraj Shah

Joe Derochowski

Chad Reynolds

Gemma Stafford

Kevin Kurtz

Peter Giannetti

Bruce Kaminstein

Kris Malkoski

Neal Asbury

Maureen Azzato

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Wednesday, October 4

Future Shift andTransformation:2017-2037David Houle, Political Analystand PublisherThe next 20 years will be looked backupon as one of the most historicallyimportant transits in human history,rivalling the beginning of the IndustrialAge and the Renaissance. Practically every aspect of what wecall “reality” today will change. We are seeing unprecedentedtransformation in energy, transportation, healthcare,intelligence, production, distribution and how we change theway we live in the age of climate change. This presentation willintroduce you to what is rushing towards us. Hold on!

David Houle

Practical Solutions forAntitrust PricingChallenges inHousewaresWendy Newton,Attorney,Buchanan Ingersoll &Rooney PC

Suppliers face fiveantitrust challenges inselling housewares instores and on theInternet: illegal price agreements, MAP,non-price restrictions, price/promotiondiscrimination and unauthorized resellers.During this session, you’ll receiveunderstandable antitrust guidance andpractical solutions for Internet business.

The Tax Budget WorldUnder TrumpKenneth J. Kies,Managing Director,Federal PolicyGroup, LLC

Not since 1986 hasthe U.S. Tax Codeundergonefundamental reform.But now, withRepublicanscontrolling both theU.S. House of Representatives and theSenate, and President Trump anxious for awin on one of his biggest promises fromlast year’s campaign, major efforts areunderway to redefine our nation’s outdatedand overly complex tax code to make theUnited States more competitive in theglobal economy. With the challenges anduncertainty of this high profile legislation,housewares manufacturers who rely onglobal supply chains to support Americaninnovation and bring affordable products toU.S. consumers will be directly affected.Ken Kies will look to provide clarity andinsights to the current state of “The Tax andBudget World Under Trump.”

How are ConsumersBehaving Online? Becky Bush, AgencyDevelopment Manager,Google; Nathan Rigby, Headof Sales and Marketing,One Click Retail

Who is your customer, howdo they shop for yourproducts and what path arethey taking to purchase,especially in a multi-screenworld? Google will provide ahigh-level view of onlineconsumer behavior withspecific focus on thehousewares consumer. Gaina better understanding of your customer’sbehavior, how to better target yourcustomer online and how to measuresuccess. Then, One Click Retail will explorethe importance of Amazon searchplacement and the factors that influencesearch ranking. Brands that understandwhat affects SEO results on this platformwill establish a decisive advantage. Learnwhat works on Amazon, specifically howthe buyer influences the category; who yourcompetition is online and how this differsfrom offline; and how to adapt your digitalshelf vs brick & mortar.

Wendy Newton Kenneth J. Kies

Disruption in Retail:Implications for theHousewares IndustryDana Telsey, Retail Guru, CEO &Chief Research Officer, TelseyAdvisory Group (TAG);Joe Feldman, Senior ManagingDirector & Assistant Directorof Research, Telsey AdvisoryGroup (TAG)Given the significant store closuresand dislocation in the world of retail,Dana Telsey and Joe Feldman willreview the current state of the industryand how companies are adapting tothe new retail paradigm where customerengagement through creating experiences,fostering loyalty and leveraging technologyis paramount.

Dana Telsey

Joe Feldman

Becky Bush

Nathan Rigby

October 3-4, 2017

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The Westin O'Hare6100 N. River Road, Rosemont, IL 600181 847.698.6000 • www.westinohare.com

COST-EFFECTIVE…Guest room rate of $184 plus tax!Group rate available until September 12, 2017

CONVENIENT…Five minutes from O’Hare Airport – and20 minutes from downtown Chicago. Complimentaryshuttle service.

COMPLETE…Enjoy the Fitness Center, 24-hour businesscenter, indoor pool and whirlpool, complimentary high-speedwireless access available in public areas, the BenchmarkGastro Pub...a hot spot for breakfast, lunch, dinner and latenight drinks and food and Starbucks coffee in the lobby.

Please join us for cocktails, dinner andnetworking…shuttle will be provided!

5340 N. River Road, Rosemont, IL 60018

Tuesday, October 3 • 6 pm

Known for its aged beef, freshest of seafood, award-winningwine and exceptional service, The Capital Grille promises tobe the ideal experience to conclude Day 1 of CHESS.Executive Chef Carlos Ortiz welcomes you!

Registration Fee: Members $500 Non-Members $850 (Dinner included)

To register or make hotel reservations, visit: www.housewares.org/chess

QUESTIONS? Call 847.692.0114 or email Ginny Costello: gcostello@housewares.org

CHESS is presented by IHA and sponsored by CORE

CORE is a unique resource of networking peer groups designed exclusively forindustry decision-makers. Held in key cities around the country on a quarterlybasis, CORE meetings bring together chief officers who share their expertise andexperience in non-compete forums, for personal and professional growth.Visit: www.housewares.org/core

Dinner & Cocktail Reception compliments of

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