Date post: | 03-Jan-2016 |
Category: |
Documents |
Upload: | carson-brady |
View: | 20 times |
Download: | 0 times |
Consumer Products Integration
Marcia Crosland Ph. D.
GTRI’s Consumer Product Integration provides state-of-the-art research labs, technologies and techniques that yield strategic competitive insight into consumer behaviors, changing habits and industry trends.
Our Mission
• Help businesses gain insight from user experience (UX) research
• Translates research into user- centered design recommendations for services and products that are:
• effective
• easy to use
• safe
• accessible for all users
• engaging
Consumer Products Integration
Applied UX research Unbiased approach Specialized UX methods
USER CENTERED
Range of user populations Expertise in aging
Human factors Safety & protection Consumer health
Population characteristics Product support & training Aesthetics & emotional design
SYSTEMS ENGINEERING APPROACH
Reduce lifecycle cost Maximize market potential Informed tradeoffs
Improve effectiveness Increase customer
satisfaction scoresINDUSTRY OBJECTIVES
Consumer Product
IntegrationHuman Factors
Safety
Consumer Health
Population Characteristics
Product Support & Training
Protection
Aesthetics & Emotional
Design
Consumer Products IntegrationOur Approach
Consumer Products IntegrationThe Team
Specialized Teams
Human Factors, Human Computer Interaction, Psychology, Physiology
Experimental Design, Data Analysis
Engineering, Industrial & Visual Design
Access to other specialists as needed, e.g. security
Experienced
Core competency in ethnography, usability, accessibility and design
Testing of technology, information design, and goods
Process innovation with process engineering, workflow / workload analysis and design
UnderstandUser Needs,Workflow &
Environments
User-Centered Design Process: NIST
Track Attention & Arousal Eye Tracking
Brain (EEG)
Heart Rate (ECG, Cardiac Output, pulse)
Breathing (Respiration Monitoring)
Skin, Nerves (Continuous GSR)
Facial Expressions Monitoring
Track Physical Movement & Force
Motion Capture
Bio Sway
Muscle Tension (EMG)
Time & Motion
Measure Comprehension & Preferences
Ethnographic Study
Field Observation
Interviews & Surveys: In-person, video, phone, digital
User Walkthroughs
Think Aloud Protocols
Card Sorting
Formal Usability Sessions
Performance Evaluations
Measure Accessibility 508 Compliance, Universal Design
Consumer Products IntegrationOur Tools & Techniques
• Usability Labs• In-House: Provides a convenient location for people to come for testing. Contains an
observation room for client viewing of live testing with their products. We screen and recruit a representative set of participants for your study.
• Portable Lab: Provides equipment to conduct on-site studies anywhere in the world. We can screen and recruit participants or you can provide participants.
• Remote Lab: Provides technology to collect UX data remotely.
• Media Lab• Offers a rich studio setting with cutting edge technologies for hands-on testing of
consumer response to multimedia content and technology, recording a wide range of physiologic responses.
• HomeLab• A unique test bed of 600 older adults (age 50 -100 yrs. old) that participate with in-home
research studies and allow for the study of user acceptance /behavior research over time.
Consumer Products IntegrationOur User Experience Research Labs
Technology• Wearable Computers• Mobile Technology • Devices
Information Design• Software Applications (Interactive Systems)• User Interface Design• Training, Education, Decision Aid
Manufactured Goods• Packaging• Products
Systems Analysis• Workflow Analyses• Program Evaluation• Process Improvement• Worker & Consumer Safety
People Physical
Behavioral Relationships
Environment
Space Tangible
Conditions
User Experience ResearchCategories
How can we help?
Analysis / Concept Development:• What are the core features that would meet a need?
Design Measurement: • What is the user acceptance of a technology – how compelling is the need?
• What training is effective / required?
• How can the UI be streamlined, reducing complexity, e.g. by removing steps?
• What use errors might occur that could result in safety concerns?
• How will the environment impact operations (lighting, sound, clutter, etc.)?
• How effective is a solution – easy to use and learn, and how does it compare to other more traditional solutions?
Prototyping:• How can the design features be improved to enhance human use?
Evaluation and Extension: • How enduring is the experience once the novelty wears off – longer term studies?
• How can the design be adapted to meet other users needs?
Next Steps
XXX
Thank You
HomeLab
Future of Packaging -11
• Growing population of older adults
• Higher needs for training, call center, on-line support
• More dependence on web portals as physical abilities decline
Older Adults Research
Year
Projected U.S. Population GrowthPercentage change form 2012
Year Source: U.S. Census Bureau
What is HomeLab?
• A living lab for independent evaluation of user acceptance and effectiveness of programs, products and services • People willing to be studied in their
homes (from 50 to 100 yrs. old)
• Specialized research resources for in-home studies of older adults• Specialized research team, tools &
techniques
• Controlled research labs and staged homes
HomeLab Collected StatisticsUpdated yearly
Demographics: • Age, gender, race, education, marital status, income, dwelling characteristics,
veteran status, handedness
Lifestyle: • Social activities, work status, smoking, drinking, visits to doctors, dentist,
health screenings, exams, vaccinations, transportation, internet access
Quality of Life:• Ratings/perceptions of satisfaction, enjoyment, pain, happiness, freedom, …
Health Information: • Medical conditions, sleep conditions, surgeries, balance/falls, cancer history,
mental health history
Mental and Fitness StatusMobility Aids:
• Cane, walker, wheelchair, scooter, stair lift
Assistive Devices:• Vision, hearing, orthosis, prosthesis, bath/shower chair,
bed/bath toilet rails