Date post: | 07-Aug-2015 |
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Marketing |
Upload: | abhisekh-subhneel |
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SHARING ECONOM
Y
COLLABORATIVE
CONSUMPTION
* Sharing is the new trend.*
“What'sMine
IS Yours”
By-Abhisekh Subhuneel
INTRODUCTION
Sharing economy is an economy model based on sharing, bartering, swapping, trading or renting access to products as opposed to ownership.
What actually it means ….!!
Why should we prefer to follow this trend ??
What it can do??
Brain Chesky An American internet entrepreneur who is best known for being the founder and CEO of Airbnb, a hospitality exchange service.
Airbnb is a website for people to rent out lodging It has over 800,000 listings in 33,000 cities and 192 countries. Founded in August 2008 and headquartered in San Francisco, the company is privately owned and operated by Airbnb, Inc.
40 ,000 PEOPLE PER DAY 30 ,000 C IT IES
192 COUNTRIES
Airbnb is a website for people to rent out lodging It has over 800,000 listings in 33,000 cities and 192 countries. Founded in August 2008 and headquartered in San Francisco, the company is privately owned and operated by Airbnb, Inc.
40 ,000 PEOPLE PER DAY 30 ,000 C IT IES
192 COUNTRIES
Airbnb is a website for people to rent out lodging It has over 800,000 listings in 33,000 cities and 192 countries. Founded in August 2008 and headquartered in San Francisco, the company is privately owned and operated by Airbnb, Inc.
40 ,000 PEOPLE PER DAY 30 ,000 C IT IES
192 COUNTRIES
Airbnb is a website for people to rent out lodging It has over 800,000 listings in 33,000 cities and 192 countries. Founded in August 2008 and headquartered in San Francisco, the company is privately owned and operated by Airbnb, Inc.
40 ,000 PEOPLE PER DAY 30 ,000 C IT IES
192 COUNTRIES
Some Other Examples . . .
. !!
Zipcar is a US car rental company, a subsidiary of Avis Budget Group. Zipcar provides automobile reservations to its members, billable by the hour or day. Zipcar members pay a monthly or annual membership fee in addition to car
rental charges
767,000+ members
0
200000000
400000000
600000000
800000000
1000000000
1200000000
1400000000
1600000000
CUMULATIVE ORIGINATIONS
MIL
LIO
NS
4 million people used it since launch in 2008 and 2.5 million in 2012 alone.
The Honeycomb Structure Of Collaborative Economy..!!
Why Sharing ?????
#1 Recession
#2 Too much waste
#4 Too much choice and disconnect with happiness.
Since 1960
3 timesmore teen suicide
5 timesmore prison population
There is always something
better
There is always something
BIGGER
There is always something
faster
The more we have
The more we want
#5 Enough of crappy products
We live in isolation
The number of people living and dining by themselves has doubled over the last 40 years
#6 Social Local Mobile Revolution
Technology enables this growth
• Sharing is at the core of tech growth
New consumer mindset
Simplicity
Traceability and Transparency
Community
Participation
Collaboration
An entire new generation is growing up with new values
They believe inauthenticity
They believe insustainability
They believe indoing well is doing good
They believe incommunity sharing
They believe increating together
They believe incrowdfunding
They believe thatgreed is BAD, money is OK
New products being created
Designed to last, not crappy
Preserve the planet
Focus on use availability more than ownership
sharing iscaring
Share What You Got !!
Few Obstacles..!!
SUMMARY
QUESTION TIME
Thanks For Being Patient