Social networks influence consumer tech purchases.When evaluating consumer tech purchases...

Consumer TechShopping Goes Social

All tech consumers love to receive info on new products and discount offers, as they yearn to own the latest & greatest. But all consumers are not equal. Marketers must go beyond reaching consumers who merely click on offers and product news and engage with those who are able and likely to buy.

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In 2012, LinkedIn members were twice as likely to have spent $1K or more on consumer tech products.

of social media users turn to social networks to learn about products1

of LinkedIn members would use a social network to find product info

of LinkedIn members would listen to colleagues’ purchase recommendations

Not all tech consumers are equal. LinkedIn members...

94% 88%

46%62%

22%

61%

HAVE MORE BUYING POWER

Experts

Brands

Peers

Laptop Smart-phone

Tablet53% spent over $1K 27% spent over $1K2

LinkedIn Members

LinkedInMembers

General Population

OWN MORE DEVICES

Social network trusted most for each source of tech product information

TRUST PRODUCT INFO ARE MORE LIKELY TO PURCHASE

9%34%56%

7%43%50%

8%18%74%

Among LinkedIn members who would use social networks for this info.

88% of LinkedIn members purchased at least one tech product in the past year vs. 80% of the general population2

9 in 10 LinkedIn members who shopped for tech products ended up purchasing

56%

Unless otherwise indicated, data is from a December 2012 survey of 520 LinkedIn members in the U.S.1CEA, How Social Media Influences Purchase Decisions of Consumer Electronics and Accessories, February 2012

2CEA, 14th Annual Consumer Electronics Ownership & Market Potential Study, April 2012

Engage the consumer tech buyer on LinkedIn. Visit marketing.linkedin.com/contact for more info.

LinkedIn Facebook Twitter

81% 93%

Ownership: LinkedIn Member vs. General Population2

GeneralPopulation88% 80%