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Consumer Trends 16

Date post: 10-Feb-2017
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U.S. CONSUMER TRENDS Jeff S. Petree Wiechman Pig Company
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Page 1: Consumer Trends 16

U.S. CONSUMER TRENDSJeff S. PetreeWiechman Pig Company

Page 2: Consumer Trends 16

DRIVERS OF CONSUMER CHOICEPriceConvenienceEmotional Rewards

Page 3: Consumer Trends 16

PRICE

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PRICEIncomeRetail Prices

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INCOMES

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INCOMES

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RETAIL PRICES

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CONVENIENCE

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CONVENIENCETransaction TimePreparation Time

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TRANSACTION TIME

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PREPARATION

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EMOTIONAL REWARD

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EMOTIONAL REWARDShopping ExperienceEating Experience – Taste, TextureSafetyEthicsBacon!

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SHOPPING EXPERIENCE

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EATING EXPERIENCE

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SAFETY

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ETHICS

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BACON!

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DRIVERS OF CONSUMER CHOICEPriceConvenienceEmotional Rewards

Page 20: Consumer Trends 16

U.S. CONSUMER TRENDSThanks for the opportunity!


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