+ All Categories
Home > Documents > Consumer Trends for the next 10 years connected.thoughts consumer trends

Consumer Trends for the next 10 years connected.thoughts consumer trends

Date post: 12-Aug-2015
Category:
Upload: rajdeep-chatterjee
View: 172 times
Download: 1 times
Share this document with a friend
Popular Tags:
48
@rajdeepc
Transcript
Page 1: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Page 2: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

the next 10 years @rajdeepc

Consumer trends

Page 3: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Digital Schleimspur

@rajdeepc

Page 4: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Your privacy is Gone It was traded for perceived security and also better customer experiences

@rajdeepc

Page 5: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Omni Channel Experience

Page 6: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Multichannel is made up of the consumer touch points across all the channels you use as a company. Omnichannel is made up of the touch points your customers connect with you on

Page 7: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Omnichannel is multichannel done right

Page 8: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Strategy + programmatic context, content AND ads

Page 9: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

“Experiences cloud”

@rajdeepc

Page 10: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Ubiquity vz Relevance

@rajdeepc

Page 11: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

The future of search and SEM also lies outside of Google. Consumers are more influenced by other consumers’ online comments. Customers are also starting searches in places such as Youtube, Pinterest and also in apps directly.

@rajdeepc

Page 12: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Messaging apps - the new social media

@rajdeepc

Page 13: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Notification windows introduce a thin layer for rapid engagement.

Page 14: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Virtual and augmented reality experiment with killer apps

@rajdeepc

Page 15: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Webrooming becomes more common than showrooming

@rajdeepc

Page 16: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Crowd capitalization accelerates disruption… everywhere

@rajdeepc

Page 17: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Mobile payments early today, but will soon skyrocket.

@rajdeepc

Page 18: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

YouTube, Vine, etc., represent “a” new Holly/Bollywood.

@rajdeepc

Page 19: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Wall Street becomes influential again forcing brands to trump customer experience for revenue @rajdeepc

Page 20: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc @rajdeepc

the precipice of change…

@rajdeepc

Page 21: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc @rajdeepc

Big brands will die…mastered skills will become redundant…

Gotterdammerung

@rajdeepc

Page 22: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

1 law & 4 fast moving variables…

@rajdeepc

Page 23: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc @rajdeepc

40% of global population is on the Internet as on 31st Dec’13

@rajdeepc

Page 24: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Of 7.2 billion global population 5.6 billion will be on smartphones …connected

@rajdeepc

Page 25: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Data Consumption over drive

Page 26: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Anyone who can be connected is getting connected

@rajdeepc

Page 27: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Moore’s law …every 18 months the

number of transistors in a dense integrated circuit doubles approximately

every two years at half the cost…”

Page 28: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

AnyThing that can be connected will get connected

There are 16 billion active wireless connected devices in 2014

By 2020 expected to be 40.9 billion

ABI Research -

There are 16 billion active wireless connected devices in 2014

@rajdeepc

Page 29: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Some are even predicting that 50 B things will

be connected by 2020

Page 30: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

The wearable future…

@rajdeepc

Page 31: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Page 32: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Page 34: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Anything that can be connected will be connected

Page 35: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

So what is needed when people, things are getting connected?

@rajdeepc

Page 36: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

25% CAGR in Cloud services

@rajdeepc

Page 37: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

‘Cloud’ is heading towards an inflection point

Page 38: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc @rajdeepc

Page 39: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Nexus of Forces 1. Extreme persuasion of social 2. Pervasive access of Mobile 3. Contextual information from Big data 4. World Class delivery because of cloud

@rajdeepc

Page 40: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

The interplay in the nexus of forces…

@rajdeepc

Page 41: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc @rajdeepc

So what are the implication of this…

@rajdeepc

Page 42: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Brands that use these forces to maximize their business

Businesses who own the infrastructure that drive the usage of these forces

Businesses whose services lets consumers and brands harness these forces

Tsunami of Opportunities @rajdeepc

Page 43: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

CONSUMER BEHAVIOR VALUABLE CONTENT ENGINEERING

to provide valuable easy solutions to the consumers so that the consumer can easily buy your brand

Brand’s game play

@rajdeepc

Page 44: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Infrastructure providers Microsoft, Google, Apple, Cisco

@rajdeepc

Page 45: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

The new cool kids - The makers of wearables, of devices that will empower IoT

Page 46: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

70% of tomorrow’s jobs have yet not been invented

@rajdeepc

Page 47: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

Cyber Warfare

@rajdeepc

Page 48: Consumer Trends for the next 10 years  connected.thoughts consumer trends

@rajdeepc

The future is nearer than one would imagine…

@rajdeepc


Recommended