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CONSUMERISM
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CONTENTS
1. INTRODUCTION
2. WHAT IS CONSUMERISM?
3. Why Is It Needed
4. Components Of Consume!sm
". Consume #ote$t!on
%. UN &u!de'!nes fo Consume #ote$t!on
(. #)t!es !n*o'*ed !n Consume #ote$t!on
+. Con$'us!on
, -!'!o/)phy
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What is Consumerism ?
Consumerism is an organised movement of citizens and government tostrengthen the rights and power of buyers in relation to sellers.
Consumerism refers to the wide range of activities of governmentbusiness and independent organisations designed to protect rights of the
consumers.
Consumerism is a collective consciousness on the part of consumers, business,
government and civil society to enhance consumer satisfaction and social welfare
which will in turn benefit all of them and finally make the society a better place to live
in.
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Who !S A CONSUMER?
0A consumer!s ) peson o /oup of peop'eth)t )e the f!n)' uses of podu$ts )nd o
se*!$es /ene)ted 1!th!n ) so$!)' system.
A $onsume m)y e ) peson o /oup
su$h )s ) househo'd. The $on$ept of )
$onsume m)y *)y s!/n!f!$)nt'y y
$ontet.5A consumer is defned as someone who acquires goods orservices or direct use or ownership rather than or resale or usein production and manuacturing
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5 Components of Consumerism:
6!st )nd foemost !s self-protection by consumer. Consumes7$ons$!ousness detem!nes the effe$t!*eness of $onsume!sm.Voluntary Consumer Organisationsen/)/ed !n o/)n!s!n/
$onsumes )nd en$ou)/!n/ them to s)fe/u)d the! !nteests !s)nothe !mpot)nt e'ement of $onsume mo*ement The su$$ess of$onsume!sm '!es !n the e)'!s)t!on of the us!ness th)t thee !s nosust!tute fo *o'unt)y se'f8e/u')t!ons.
5 Regulation of business troug legislation!s one of the !mpot)ntme)ns of pote$t!n/ the $onsumes.
5 Consume!sm h)s o*e the t!me de*e'oped !nto ) sound fo$edes!/ned to )!d )nd pote$t the $onsume y eet!n/ 'e/)' mo)')nd e$onom!$ pessue on podu$es )nd po*!des !n some of thede*e'oped $ount!es.
Consumer needs protection against mal-practices and deceit by sellers.
Consumer should have adeuate rights and right of recourse to redressalmeasures against defaulting businessmen.
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!n the Indian system, the consumer has six rightsgiven forhis protection from e"ploitation from the shopkeepers or
sellers. Consumer exploitationmeans mistreatment or cheating
with consumer by adulteration, #hagi or in any other unfairform.
#o prevent consumer from e"ploitation, government havepassed many Acts from time to time.
Some of them are as follows:-
$. %rug and Cosmetics &ct, $'()*. +revention of ood &dulteration &ct, $'(. /ssential Commodity 0supply1 &ct, $'(. 2onopolies and 3estrictive #rade +ractices &ct, $'4'. 5tandard of Weights and 2easures &ct, $'644. Consumer +rotection &ct, $'74
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Why !s !t 8eeded ?Why !s !t 8eeded ?
%emand-supply imbalance 0demand 9 supply : demand ; supply1%emand-supply imbalance 0demand 9 supply : demand ; supply1
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>ow >as !t Come &bout ?>ow >as !t Come &bout ?
efore
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What !t Creates ?What !t Creates ?
%emand driven economy%emand driven economy
5tatus of king for the Consumer5tatus of king for the Consumer
& more responsive government& more responsive government
2inimize imperfections on distribution front2inimize imperfections on distribution front
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>ow !s !t &ffecting =s ?>ow !s !t &ffecting =s ?
We now have choices.We now have choices.
3egulatory authorities like@3egulatory authorities like@
#3&! &5C!#3&! &5C!
overnment have passed many &cts
to protect consumers from
e"ploitation. 5ome of them are as follows @-
$. %rug and Cosmetics &ct, $'()
*. +revention of ood &dulteration &ct, $'(
. /ssential Commodity 0supply1 &ct, $'
(. 2onopolies and 3estrictive #rade +ractices &ct, $'4'. 5tandard of Weights and 2easures &ct, $'64
4. Consumer +rotection &ct, $'74
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CONSUMER #ROTECTION
5 Consumer protection$ons!sts of ')1s )nd o/)n!9)t!onsdes!/ned to ensue the !/hts of $onsumes )s 1e'' )s f)!t)de $ompet!t!on )nd the fee f'o1 of tuthfu' !nfom)t!on !nthe m):etp')$e.
5 The ')1s )e des!/ned to pe*ent us!nesses th)t en/)/e !nf)ud o spe$!f!ed unf)! p)$t!$es fom /)!n!n/ )n )d*)nt)/eo*e $ompet!tos )nd m)y po*!de )dd!t!on)' pote$t!on fo the1e): )nd those un)'e to t):e $)e of themse'*es.
5 Consume pote$t!on ')1s )e ) fom of /o*enment
e/u')t!on1h!$h )!m to pote$t the !/hts of $onsumes.5 Consume pote$t!on !s '!n:ed to the !de) of ;$onsume !/hts;
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The UN Guidelinesdeveloping policies for
consumer protection: Physical saety;
Promotion and protection o consumers economic interests;
Standards or saety and quality o consumer goods and services;
Distribution acilities or essential consumer goods and services;
easures enabling consumers to obtain redress;
!ducation and inormation programmes;
Promotion o sustainable consumption; and
easures relating to specifc areas li"e water# ood and
pharmaceuticals$
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CON!U"#R $ROT#CTION
6o effe$t!*e $onsume pote$t!on )
p)$t!$)' esponse on the p)t of thee
p)t!es>85 The &o*enment
5 Consume
5 The -us!ness
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Te %o&ernment
%overnment has accorded top priorityto &'onsumer !ducation# 'onsumerProtection and 'onsumer Awareness$(ndia is a country# which has ta"en alead in introducing progressivelegislation or consumer protection$
)he most important milestone in
'onsumer ovement in the countryhas been the enactment o the'onsumer Protection Act# *+,-$
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Consumer $rotection 'ct( 1)*+
The A$t ensh!nes )'' the $onsumes !/hts 1h!$h
)e !nten)t!on)''y )$$epted. As pe the A$t
$onsume pote$t!on $oun$!'s h)*e een
est)'!shed )t Cent)' St)te )nd !st!$t 'e*e's
to pomote )nd pote$t the $onsume !/hts.They )e>
R!/ht to S)fety
R!/ht to !nfom)t!on
R!/ht to Choose
R!/ht to e he)d
R!/ht to See: Redess)'
R!/ht to Consume Edu$)t!on
( d t t d t t th i ht d i t t i
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(n order to promote and protect the rights and interests o consumers# quasi.udicial machinery is sought to be set up at district# state and central levels$
)he main ob.ect o these bodies is to provide speedy and simple redressal to
consumer disputes$ (t is one o the benevolent pieces o legislation intended to protect the consumers atlarge rom e/ploitation$
Consumer Protection Councils
)he %overnment is authori0ed by the Act to establish by notifcation# councils at the'entral# State 1 District levels to be "nown as 2'entral 'onsumer Protection 'ouncil3#'onsumer Protection 'ouncil 1 District 'onsumer Protection 'ouncil respectively$
Consumer Disputes Redressal Agencies
(t provides or establishment o consumer disputes redressal orum at district level# statelevel and central levels "nown as 2District 4orum3# 2State 'ommission3 and 25ational'ommission3$ (t also ma"es provisions regarding the composition# .urisdiction# procedureto be ollowed by the District orum# State commission 1 5ational commission$
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85 &o*enment h)s t):en up nume of )$t!*!t!es )nd
s$hemes !n $e)t!n/ $onsume )1)eness !n the$ounty )s p)t of th!s Consume A1)eness S$heme.
5 ,oint Campaign
The s'o/)n @)/o &)h): )/oB h)s no1 e$ome )househo'd n)me )s ) esu't of the pu'!$!ty $)mp)!/nundet):en !n the ')st 4 ye)s. Thou/h the !n$e)sedthust on $onsume )1)eness !n the Ith 6!*e De) #')nthe &o*enment h)s ende)*oued to !nfom the $ommon
m)n of h!s !/hts )s ) $onsume. As p)t of the $onsume)1)eness s$heme the u)' )nd emote )e)s h)*eeen /!*en top p!o!ty.
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5 ,'%RITI-'n initiati&etoars ma/ing an
informe consumer JAGRITI was organied at
international polytechnic forwomen in !ew "elhi in
#e$ruary %&'% for spreadingthe message of consumer
protection(
Consumer Awareness)rogram at !ew "elhi
Institute of *anagement+!ew "elhi
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"ulti "eia $ublicity Campaign
5 #u'!$!ty thou/h p!nt med!) us!n/ ne1s p)pe
)d*et!sements e'e$ton!$ med!um y te'e$)st of
*!deo on *)!ous $onsume e')ted !ssues su$h )s&!e*)n$e Redess)' system MR# ISI H)''8M):
A'ten)te !spute Redess)' system 1e!/hts )nd
me)sues R!/hts of Consumes et$.
5 $articipation in Inia International Trae
0aireep!n/ !n *!e1 the ')/e nume of *!s!tos to Ind!)
Inten)t!on)' T)de 6)! the ep)tment d!sp')yed !ts)$t!*!t!es thou/h ) st)'' of 0F)/o /)h): F)/o. On the
spot /u!d)n$e 1)s )'so /!*en to $onsumes du!n/
the T)de 6)!.
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5 O00IC# O0 0'IR TR'IDIN%
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5 2amuna #3pressay 'i Compaignto ma/e consumer aare about teir safety
ile ri&ing.
http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp4http://../Configuraci%C3%B3n%20local/Temp/Jaypee_Group_s_Yamuna_Expressway_ad_campaign.mp47/24/2019 Consumerism Affects Women
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5 West -en/)' &o*enment h)s')un$hed ne1 pot)' fo ConsumesAff)!s. The pot)' h)s een m)de to
m):e you :no1'ed/e)'e e/)d!n/Consumer protection')1s )nd to'od/e you $omp')!nts on'!ne yf!''!n/8up ) s!mp'e e/!st)t!on fom.
The pot)' h)s step8y8step /u!de to'od/e on'!ne $omp')!nts e')teddep)tments pu'!$)t!ons $ont)$tnumes of off!$!)'s )s 1e'' )s 'ots of!nfom)t!*e #6 fom)tted do$uments
to m):e you :no1'ed/e)'e e/)d!n/0h)dy) ush)n G food )du'te)t!onSt)nd)d m):s 0Upo*o:t) S)h)!:) GConsume )ff)!s :no1 ho1et$.
$ortal: ttp:44bconsumers.go&.in4 1
ho1 et$.
http://wbconsumers.gov.in/http://wbconsumers.gov.in/http://wbconsumers.gov.in/http://wbconsumers.gov.in/7/24/2019 Consumerism Affects Women
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CON!U"#R N%Os IN INDI'
5Consumer %uiance !ociety of IniaConsume &u!d)n$e So$!ety of Ind!)
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5 'ssociation for Consumers 'ction on
!afety an 5ealt
Asso$!)t!on fo Consumes A$t!on on S)fety )nd He)'th
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5 Consumer Unity an Trust !ociety
Consume Un!ty )nd Tust So$!ety
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5 Consumers6 0orum
Consumes7 6oum !s one the $onsume
o/)n!9)t!ons th)t e!sted !n Ind!) 'on/efoe the Consume #ote$t!on A$t ,+%
1)s p)ssed. The m!ss!on of the
o/)n!9)t!on )t !ts st)t 1)s to pomote
$onsume!sm y m):!n/ )1)e t)!n!n/
)nd edu$)t!n/ the $onsumes on the!
!/hts.
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Mumbai Graha Pancha!atumbai %raha" Panchayat 6%P7# or 8ombay
'onsumer 4orum# started as an agitation againstthe increase o consumer prices near estivalseason or air and ree distribution o consumergoods$ %P promotes consumerism by bringingthe consumer to the oreront o the logistics andsupply chain o consumer goods as decisionma"ers# e/ecutors and monitors$ %P&s primaryob.ectives include organi0ing the consumers orcommon causes# educating them and protecting
consumer interest through legal and othermeans$
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Graha "hati%raha" Sha"ti wor"s towards creatingconsumer awareness by organi0ing variousprograms# street plays and on shows suchas 9:ello %eleyere$ )he organi0ation hasunderta"en a number o surveys li"e the oneon spurious drugs in coordination with theDrugs 'ontrol Department %overnment o(ndia$ (ts campaign on credit cards ande
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The #usiness
)he business #comprising the producers and all
the element o the distribution channels$ !g=> ?A@S:AAB (t has grown into one o the
most respected real estate companies in the
state# reputed or its transparent businesspractices and innovation$ A"shaya launch aconsumer awareness initiative called CA"shaya:ome 4actsC through which the customers are
educated on all the nuances involved inpurchase o real estate property$
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'urrently# the 4inancial 'onsumer Agency o 'anada
64'A'7 underta"es a number o fnancial literacyinitiatives# ocusing mainly on the creation o tools#programs and publications to build awareness anddevelop the fnancial literacy o 'anadians$ )hese
regulations limit business practices that are notbenefcial to consumers and require the provision oclear and timely inormation to 'anadians aboutcredit products#
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CONCJUSION (nvariably# consumers are a vulnerable lot or
e/ploitation# more so in a developing country with theprevalence o mass poverty and illiteracy$
(ndia too is no e/ception to it$ (nstances li"eovercharging# blac" mar"eting# adulteration#profteering# lac" o proper services in trains#telecommunication# water supply# airlines# etc are not
uncommon here$ 4rom time to time# the government has attempted tosaeguard consumer&s interests through legislationsand the 'PA *+,- is considered as the mostprogressive statute or consumer protection$
:owever# consumer awareness through consumer
education and actions by the government# consumeractivists# and associations are needed the most toma"e consumer protection movement a success in thecountry$
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7I78IO%R'$525 7OO9:-
7U!IN#!! #NVIRON"#NT 0rancis Cerumlam;5 INT#RN#T !IT#!:-
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5 http>KK):sh)y)homes.!nd!)popety.$omK!nde.php
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se*!$esKdet)!'sKLE2L+L,+F)/o8/)h):8F)/oLE2L+L,,8
LE2L+L,38)n8!n!t!)t!*e8to1)ds8$onsume8edu$)t!on8)nd8
)1)eness8222.)sp
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5 http>KK111.$ent)'$hon!$'e.$omK/odeF8)pp'!)n$es8')un$hes8
')/est8$onsume8!n!t!)t!*e8on8/een.htm'
5 http>KK111.espeson.$omKne1s8of8!nd!)K1est8en/)'8
/o*enments8ne18on'!ne8!n!t!)t!*e8fo8$onsumes8)ff)!sK
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