8/6/2019 Consumerism - Module 4

1/21

CONSUMERISMCONSUMERISM

8/6/2019 Consumerism - Module 4

2/21

Environmentalists often site three maincauses of pollution

Population, Technology, &Consumerism

Consumerismwhats that?

8/6/2019 Consumerism - Module 4

3/21

What is Consumption? Buying/using what you need.

What is Over-Consumption? Buying/using more than you need.

And, finally what is Consumerism?

Believing that happiness is based on whatyou consume

, -,consumption, andconsumption, andConsumerism!Consumerism!

8/6/2019 Consumerism - Module 4

4/21

Consumerism is a term used to describethe effects of equating personal happinesswith purchasing material possessionsand consumption.

ConsumerismdefnConsumerismdefn

8/6/2019 Consumerism - Module 4

5/21

CONSUMER

RIGHTS

8/6/2019 Consumerism - Module 4

6/21

You could save

Rs.7000 a year ifyou know your

consumer rights.

Consumer Rights

8/6/2019 Consumerism - Module 4

7/21

TWO-THIRDS of spending in the worldeconomy ($ 30 trillion)($ 30 trillion) is by

consumers. YET THEY HAVE NOYET THEY HAVE NO

VOICE!VOICE!New Economic Policy floods market

with productsYE DIL MAANGEYE DIL MAANGE

MOREMORE but too little information forinformed choice.

PROTECTING THE CONSUMERPROTECTING THE CONSUMER

8/6/2019 Consumerism - Module 4

8/21

ConsumerismConsumerism

TheRighttoBeSafe TheRighttoBeInformed

TheRighttoBeHeard TheRighttoChoose

BasicConsumerRights

8/6/2019 Consumerism - Module 4

9/21

Right to be well informed about importantaspect of the product.

Right to be protected against questionableproducts and marketing practices.

Right to influence products and marketing

practices in ways that will improve theQuality of life.

Additional consumer rightsAdditional consumer rights

C P i d B i

8/6/2019 Consumerism - Module 4

10/21

Objectives of consumer education are:

1. Develop skills to make informed decisions

in the purchase of goods and serviceskeeping in mind - Personal values Sustainable utilization of resources Available alternatives

Ecological considerations Changing economic conditions

Consumer Protection and BasicConsumer Protection and BasicNeedsNeeds

8/6/2019 Consumerism - Module 4

11/21

2. Become knowledgeable about the law andconsumer rights, in order to participateeffectively and confidently in themarketplace and take appropriate action to

seek redress. 3. Develop an understanding of the citizens

role in the economic, social andgovernment systems and to influence thosesystems to make them responsive toconsumer needs

contdcontd

8/6/2019 Consumerism - Module 4

12/2112

What is ethical consumerism?

Ethical consumerism is about how you choose to

spend your money and what sort of goods youchoose to buy.

What you spend your money on, affects other people

and the environment.

Ethical consumers buy things from companies that actethically. These companies try not to harm theenvironment or society.

Does our prosperity and happiness come at a cost toothers?

8/6/2019 Consumerism - Module 4

13/21

.n 24 December 1986 Govt ofndia Enacted the onsumer

rotection Act 1986 :oq nsure Rights of Consumersq rovide Remedies for

/eceived cheated consumers

NSUMERS' RIGHTS IN IND

8/6/2019 Consumerism - Module 4

14/21

Right to SAFETY against hazardous goods andservices.

Right to be INFORMED about quality, quantity, purity,

standard, price.Right to CHOOSE from a variety at competitive prices.

Right to BE HEARD.

Right to seek REDRESSAL.

Right to CONSUMER EDUCATION.

IGHTS UNDER THE CONSUMER PROTECTI

8/6/2019 Consumerism - Module 4

15/21

qALWAYS INSIST ON CASH MEMOqLOOK FOR THE BEST BEFORE OR EXPIRY

DATE WHEN BUYING FOOD OR MEDICALPRODUCTS

qALWAYS LOOK FOR STANDARD MARKS LIKE

ISI, FPO, AGMARK ETC..qDO NOT PAY MORE THAN MRP.qALWAYS FIGHT FOR YOUR RIGHTSqIN THE CONSUMER FORA, THE CONSUMER IS

ALWAYS STRONG.

THINGS TO REMEMBER

8/6/2019 Consumerism - Module 4

16/21

8/6/2019 Consumerism - Module 4

17/21

Shift from need-based towant-based consumer...

Shift from functional utilityto lifestyle products

From traditional meals toMcDonald meals

Consumerism in IndiaConsumerism in India

8/6/2019 Consumerism - Module 4

18/21

Comfort level with technology cyber grandmom andgrandpa.

Being in debt/EMIs/loans quite

acceptable.

8/6/2019 Consumerism - Module 4

19/21

Attitudinal shift towardsmaterialism

Changing age structure of

populationDecreasing gender biasRising disposable income

Availability of more choicesRising educational level

Factors affecting consumerismFactors affecting consumerismin Indiain India

8/6/2019 Consumerism - Module 4

20/21

"One household, multipleproducts.. two cars is no longera luxury but a practical necessity for

working couples;..two TVs in the house is

recognition of the fact that differentfamily members have differentinterests

8/6/2019 Consumerism - Module 4

21/21

As Indians have grown richer, they havebegun to spend more on vehicles, phones,and restaurants, lifestyle items - accordingto a recent research on consumption

patterns by Deutsche Bank.

India ranks fourth richest nation in theworld, on purchasing power parity terms,

despite being having low per capitanational income.