MEDIA KIT SPRING 2017
Canada’s pre-eminent biotechnology industry magazine
613-288-5363 ext [email protected] www.biotech.caCONTACT US TODAY
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MEDIA KIT SPRING 2017
The Magazine
NOW IN ITS 13TH YEAR,BIOTECanada’s flagship publication, insights magazine, represents a strategic and timely portal to keep key audiences apprised of emerging industry issues and developments. Published semi-annually, insights magazine
reaches nearly fifteen thousand readers, including industry CEOs and senior leaders, policymakers (parliamentarians and senior departmental officials at both the federal and provincial levels), media and other policy influencers, as well as key opinion leaders.
Find out how you can have a presence in BIOTECanada’s insights magazine today.
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MEDIA KIT SPRING 2017
Our Calendar“ATTRACTING GLOBAL INVESTMENT” will serve as our theme for the Spring Issue
Collaboration is the new biotech business model, where emerging companies find partners—including investors, multinational corporations, and governments—to enhance Canada’s global economic competitiveness. Importantly, these partnerships and the corresponding financial commitments show the international investment community that Canada’s scientists are generating phenomenal innovation, and that the Canadian biotech ecosystem is thriving. The participation of provincial and federal governments also sends an important signal to the global investment and pharmaceutical industries that Canadian governments understand the valuable role the biotechnology sector can play in delivering solutions for global health and environmental challenges.
SPRING EDITION
With distribution at BIO International Convention (June 19-22 in San Diego)
FALL EDITION
Domestic theme with distribution during Global Biotech Week events (September 20-27 across Canada)
MEDIA KIT SPRING 2017
Who reads insights?
BIOTECanada’s insights is the national magazine providing the inside story on Canada’s biotech sector.
OUR ANNUAL AUDIENCE OF 10,000 INCLUDES:
• Industry CEOs, CFOs, CSOs, Presidents, Vice-Presidents and business development officers across Canada (over 25% of individual subscribers)
• Industry leaders from national and international biotech, pharmaceutical and service companies
• Researchers and academics
• Investors and venture capitalists
• Elected officials and senior policy-makers within Canada’s government and regulatory agencies
• Trade commissioners abroad
• BIOTECanada members
• Delegates at BIO International Convention (1,000 copies)
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MEDIA KIT SPRING 2017
insights will be visible at major international industry conferences and events throughout the year.
BIO CEO & INVESTOR CON-FERENCE
February 13 – 14, 2017
New York, USA
BIO ASIA INTERNATIONAL CONFERENCE
March 14 – 15, 2017
Tokyo, Japan
BIO EUROPE SPRING
March 20 – 22, 2017
Barcelona, Spain
VETHEALTH GLOBAL
June 12 – 14, 2017
Charlottetown, Canada
BIO INTERNATIONAL CONVENTION
June 19 – 22, 2017
San Diego, USA
BIO WORLD CONGRESS ON INDUSTRIAL BIOTECHNOLOGY
July 23 – 26, 2017
Montreal, Canada
BIO INVESTOR FORUM
October 17 – 18, 2017
San Francisco, USA
Distribution
18%Service
Providers
50%Health
5%Academic
3%Vaccine
13%Elected Officials
11%Agriculture & Industrial
BREAKDOWN OF DISTRIBUTION
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MEDIA KIT SPRING 2017
AdvertiseYOUR AD WILL HELP:
• Raise your company’s profile vis-à-vis Canada’s biotechnology and life sciences leaders
• Promote your products and services to our national/international readership
• Announce recent news, research findings or accolades
• Attract the best and brightest human resources from within the industry
• Get noticed by venture capitalists and facilitate strategic partnerships
• Reach politicians and senior civil servants
• Support your industry association
OUR RECENT ADVERTISING PARTNERS INCLUDE:
Ag-West Bio
Alexion Pharmaceuticals
Amgen
Atlantic Canada Bio-Industries Alliance
AxSource Consulting
Bereskin & Parr
Biogen Canada
BioTalent
City of Mississauga
Fonds de solidarite FTQ
Genzyme
GMB Pharma Solutions
Institute of Corporate Directors
McKesson Canada
Medicago
Pickering Laboratories
PwC
SGS Life Sciences
Takeda Canada
Therapure Biopharma
Valneva Canada
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MEDIA KIT SPRING 2017
Format Price
Double Page Spread $4,950
Full Page $3,000
1/2 Page $2,500
1/4 Page $1,350
Premium Positions
Outside Back Cover $4,350
Inside Back Cover $3,850
Inside Front Cover $3,850
Opposite IFC $3,350
BIOTECanada members are afforded a 10% discount off
regular rates and 5% off package rates.
All rates are in net in Canadian dollars. Subject to applicable taxes.
PACKAGE A: 10% OFF
Half page ad in the Spring and Fall issues: $4,500
PACKAGE B: 15% OFF
Full page ad in the Spring and Fall issues: $5,100
Advertisers taking advantage of the packages are entitled to complimentary exposure on BIOTECanada’s social media channels.
Rates Spring 2017 Ad Specs
Bleed Non-Bleed
*Sizing below reflects trim size. Add 0.125" bleed beyond trim size
on all sides. Live area is 0.25" in from trim on all sides.**
Double Page Spread 16.75" x 10.875" + bleed* (see above)
15.5" x 9.875"
Full Page 8.375" x 10.875" + bleed* 7.125" x 9.875"
1/2 Page Vertical 4" x 10.875" + bleed* 3.375" x 9.875"
1/2 Page Horizontal 8.375" x 5.35" + bleed* 7.125" x 4.75"
1/4 Page n/a 3.375" x 4.75"
*Sizing reflects trim size. Add 0.125” bleed beyond trim size on all sides. Live area is 0.25” in from trim on all sides. **For advertising spreads, please leave 0.375" type safety on either side of the gutter.
DEADLINES FOR SPRING EDITION:
Booking: March 24, 2017 Material: March 31, 2017
FILE SPECIFICATIONS
File Format: PDF/X-1a:2001, with fonts embedded. Include crop marks for bleed ads.
File Resolution: 300 dpi
Colour Process: CMYK
Magazine Trim Size: 8.375" x 10.875"
If needed, Magazines Canada provides instructions on how to create a suitable PDF/x-1a:2001 file,
available at: www.magazinescanada.ca/advertising/production/tools.
SUBMITTING FILES
Send files to: [email protected]
FTP information available on request.
613-288-5363 ext [email protected] www.biotech.caCONTACT US TODAY
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MEDIA KIT SPRING 2017
Make Your Message Go FurtherTo build your business, you need a strategy to get your message in front of the right people. INSIGHTS magazine can help you do that. With INSIGHTS you can:
• Raise brand awareness
• Demonstrate thought leadership
• Promote your products and services
• Generate leads
INSIGHTS magazine will allow you to maximize your return on investment by leveraging the best of what our print and web properties have to offer.
We help you reach your target audience by using a combination of traditional print advertising, sponsored content, and video, and by remarketing your content across various social media channels. With this multi-platform approach, we help you build your brand and increase your sales.
SPONSORED CONTENT
You are an expert in what you do. Share your knowledge and demonstrate thought leadership by placing a sponsored content piece in Insights. A talented writer will work closely with you to craft a compelling story that provides value to our readers.
To maximize impact, sponsored content will blend in with our editorial theme for the issue, and only four companies will be selected to contribute sponsored content for each issue.
SLIDESHARE & YOUTUBE VIDEO VERSIONS OF YOUR SPONSORED CONTENT
By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco. YouTube receives more than one billion unique visitors every month—that’s more than any other channel, except Facebook. Quickly becoming a key way for people to satisfy their information and entertainment needs, video is the future of content marketing. It is naturally engaging and, in an age of information overload, it’s vital for businesses to offer content that is easy to digest; otherwise, consumers will simply move on.
We can help make this trend work for you. We can convert your sponsored content into a visual story to publish on our SlideShare channel. And we can enhance your visual story with a professional voiceover to create a video for our YouTube channel. We will share these stories across our social media channels—and of course, you can share them on your own channels—so that readers can find your content in the format they enjoy most.
Prerequisite: You must purchase an Ad or Sponsored Content placement in the print publication to purchase the SlideShare & YouTube video option.
SOCIAL MEDIA CAMPAIGN
Leverage our ongoing multichannel campaign to engage your target audiences and stay top of mind. Our social team regularly posts content from our magazine and website, and shares from our community. Our team will introduce your sponsored content and curated material, and further promote you by leveraging the ad platforms offered by Facebook, Twitter and Instagram. We do the hard work for you and will provide you with a concise, tailored report at the end of the campaign that captures metrics and show how we have maximized your ROI.
REPORTING
It’s all about numbers and ROI, isn’t it? We understand that. Your account manager will send you regular performance reports demonstrating how we are maximizing your return on investment and raising brand awareness on your behalf. From number of impressions, likes, comments, and shares to video views and socio-demographic profiles, our digital advertising opportunities will allow you to effectively measure effectiveness and ROI.
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MEDIA KIT SPRING 2017
DIGITALEDITION
VIDEO
EVENTS
SOCIALMEDIA
ONLINEPRINT EDITION
CHOOSEYOUR PLAN
PRINT ONLINE SOCIAL
MEDIA
VIDEO
PLATINUM
$12,500
DOUBLE PAGE
SPONSORED CONTENT
GOLD
$9,500
DOUBLE PAGE
SPONSORED CONTENT
SILVER
$4,950
DOUBLE PAGE
SPREAD
Canada’s voice for biotechnology / Le porte-parole canadien de la biotechnologie
PM
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Issue 2 Numéro 2 biotech.ca
Vertex anchors Canadian presence with CF research / Vertex arrime la présence canadienne avec sa recherche sur la FK » page 24
POS Bio-Sciences grows in Canada’s agricultural heartland / POS Bio-Sciences croît au cœur du Canada agricole » page 45
Minister Bains at BIO 2016 /
Le ministre Bains au congrès BIO 2016
ON THE WORLD
STAGE Canada celebrates
making Biotech Week a global partnership
SUR L’ÉCHIQUIER
MONDIAL Le Canada partenaire
de la Semaine des biotechnologies
17175 BTC insights_Cover.indd 1 9/9/16 10:05 AM
Canada’s voice for biotechnology / Le porte-parole canadien de la biotechnologie
PM
40
06
49
31
Issue 2 Numéro 2 biotech.ca
Vertex anchors Canadian presence with CF research / Vertex arrime la présence canadienne avec sa recherche sur la FK » page 24
POS Bio-Sciences grows in Canada’s agricultural heartland / POS Bio-Sciences croît au cœur du Canada agricole » page 45
Minister Bains at BIO 2016 /
Le ministre Bains au congrès BIO 2016
ON THE WORLD
STAGE Canada celebrates
making Biotech Week a global partnership
SUR L’ÉCHIQUIER
MONDIAL Le Canada partenaire
de la Semaine des biotechnologies
17175 BTC insights_Cover.indd 1 9/9/16 10:05 AM
BIOTECanada members are afforded a 10% discount off regular rates and
5% off package rates.
MEDIA KIT SPRING 2017
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Advertising Policy
GENERAL
• The Publisher accepts advertising consistent with its mission. We attempt to only accept advertising from reliable vendors; however, the Publisher cannot be held responsible as to the contents of advertisements, the products offered or the viewpoints expressed therein, which may or may not be those of the Publisher.
• The Publisher reserves the right to refuse or discontinue any advertising without recourse or explanation. Rates may change without notice.
• Acceptance of advertisements does not indicate endorsement of any advertisers, products, or services.
• The Publisher reserves the right to reject any advertorial advertising that includes a byline or is designed to resemble the editorial pages of the magazine – including the use of matching fonts. The word “Advertisement” may be placed above copy that, in the opinion of the Publisher, resembles editorial material.
• Advertisers and/or advertising agencies assume full liability for all advertising content (including text, representation and illustrations) and for claims made against the Publisher that result from advertisements printed.
• This agreement is governed by and construed
in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any proceeding relating to the subject matter of this Agreement shall be within the exclusive jurisdiction of the courts of the Province of Ontario.
PAYMENT & DISCOUNT POLICIES
• Invoices are issued upon Insertion order.
• Payment is due in Canadian funds, NET 30 days.
• All advertising rates are net – applicable taxes are in addition to rates specified on the rate card.
• Discounts will be rescinded on accounts not paid within 30 days of invoice date.
• Any unpaid invoices after NET 30 days are subject to penalty interest of 2.5% per month
• For invoicing questions or conerns please contact Amber Vaughan, Finance Manager, [email protected], 613-234-8468 ext 404
CANCELLATIONS
• Cancellation and change orders must be made in writing and received by the advertising editor prior to the advertising deadline date. Cancellations or changes received after this date will be billed as originally invoiced.
• Advertisers who have purchased ad space on multiple appearance discount rates, but who prematurely withdraw their advertising, will be subject to retroactive billing at the single ad rate for the ads that ran prior to the cancellation.
• All ad cancellations must be in writing.