Date post: | 17-Aug-2015 |
Category: |
Real Estate |
Upload: | contactually |
View: | 47 times |
Download: | 0 times |
Video Marketing: The Who What Where and How
Katie Lance, CEO/Owner, Katie Lance Consulting @katielance
Brian Pesin, Senior Marketing Manager and Partnerships, Contactually @bpesin
Real estate listings with videos receive 403% more inquiries than those without videos
Source: DigitalSherpa.com
Today
• Do it yourself or hire a pro?• Types of videos • Case studies• My favorite apps and tools• 12 steps you need to take with every video• Q/A
Do it yourself or hire a pro?
If you want to teach yourself: CreativeLive.com
Do it yourself tips:1. Shoot horizontally2. Short and simple3. Be prepared
If you want to hire a pro: Google or Yelp4. Interview 3-5 people5. Ask for samples6. Ask for references
Types of videosVideo blogging
Short form videoMarket videos
Screen capture videosGoogle hangout videos
Property toursTestimonialsAbout me
CommunityNeighborhood
Video email
12 steps you need to take with each video
1. Add it to your marketing calendar2. Add it to your website (blog)
3. Email it to database4. Email it one-to-one
5. Upload it to YouTube (add description)6. Post it to Facebook
7. Tweet it (multiple times!)8. LinkedIn
9. Google Plus10. Instagram11. Pinterest12. Repeat