Contagious Content

1. Content Strategy2. Guidelines

3. What makes it so contagious?4. Is it visually contagious?

Overview

What’s the content strategy??

The purpose of content strategy is create the consistent delivery of interesting stories.

Don’t blabber

Spark conversation

Less selling, more communicating

Your competition is all around you

Content Strategy Crash Course

https://www.youtube.com/watch?v=N9cdRfujD0k

Guidelines for writing your content

Write content that is easy to skim and scan.

Be direct

Limit each paragraph to one key concept

Use meaningful headings

Use bullet points and numbered lists

Include summaries or overviews

Keep wording short and simple

Be brief and concise. Reduce your word-count to a minimum. Write clearly and simply. Give your users links to simple

background information, so that the most casual visitor can work out what you are talking about.

Engage your users.

Optimize your content for the search engines.

Create content that is written to your practitioner audience.

Refresh your old content with new stats, design, and content.

Include images and videos in your blog posts.

Call to action

Build Trust

Be factual and accurate.

Where necessary, prove the verity of your information with links to trusted websites or by quoting trusted authorities.

Include only content relevant to your website.

Protect privacy and respect copyright.

Publish your contact details. (Provides users with a sense of knowing who is behind the website).

Spell-check

Invite people to report errors, then fix them.

Inverted Pyramid

The inverted pyramid is a metaphor used by journalists and other writers to illustrate

how information should be prioritized and structured in a

text

What makes it so contagious?

“The 3 R’s”

Relatable

Personal Experience

Relevant

Immediate Need

Real

Problem Solving

What makes the reader stay?

Surprising Content & Younger Millennials

Men vs Women

❖ What niche do I want to be known for? ➢ Chiropractor

❖ What are my customers’ challenges?➢ Back-pain

❖ What kind of content do they consume? ➢ Articles and videos

❖ How can I create interesting yet consistent content that will attract new customers and retain old ones? ➢ Create a blog on my website showing them how to manage back injury

and how to treat back pain. Publish weekly.

Example: Dr. John Cianciolo Chiropractic Physician

Visuals

Visual Guidelines

Color

TypographyLayout

Simplicity

Why it works

Bite-sized and snackable

Far more likely to evoke emotional reactions in viewers

Can portray information more efficiently than text

Help to tell your business’ story and share a message

Just a reminder…

Wrap Up

Buzzfeed:75% of Buzzfeed visits come from shared posted on social media sites such as Facebook, Twitter and Pinterest.

Top 10 Examples of Sponsored Content

Works Citedhttps://www.youtube.com/watch?v=W-yjC9mBYcEhttp://blog.loginradius.com/2015/04/user-interaction/http://webwisewording.com/web-writing-tips/http://www.huffingtonpost.com/catriona-pollard/why-visual-content-is-a-s_b_7261876.html http://contentmarketinginstitute.com/2011/05/content-strategy-before-social-strategy/https://blog.bufferapp.com/6-social-media-lessons-from-the-best-brands-in-contenthttp://socialtriggers.com/craft-contagious-content/https://blog.bufferapp.com/viral-content-emotions-ages-gendershttps://blog.bufferapp.com/viral-content-emotions-ages-genders