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CONTEMPORARY BUSINESS CONTEMPORARY BUSINESS COMMUNICATION COMMUNICATION
Fourth EditionFourth Edition
PowerPoint Slides by Scot Ober
Credits: Some of the images used herein were obtained from IMSI’s MasterClips © Collection, 75 Rowland Way, Novato, CA 94945, USA. Other clip art images are copyrighted by Microsoft Corporation.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.1
Understanding business Understanding business communicationcommunication
Communicating in organizations
The components of communication
Verbal communication
Directions of communication
Barriers to communication
Ethics and communication
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.2
The components of communicationThe components of communication
Stimulus Filter Message Medium Destination
Feedback
Verbal communicationVerbal communication
Oral
Videoconferences
Presentations
Phone calls
Meetings
One-on-one conversations
Written
Miscellaneous
Reports
Letters
Memorandums
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.3
Downward
Formal communication networkFormal communication network
CEO
VP-1
MGR-1 MGR-2
VP-2
MGR-3 MGR-4
Upward
Horizontal
Cross-Channel
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.4
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.5
The grapevine is ...The grapevine is ...
Business related Accurate Pervasive Rapid Most active during change Normal
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.6
Ethics and communicationEthics and communication
Defamation Slander Libel Invasion of privacy Fraud Misrepresentation
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.7
Key termsKey terms
abstract word audience communication concrete word connotation defamation denotation email
ethics euphemisms feedback filter formal communication channel fraud informal communication channel invasion of privacy
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.8
jargon letter libel medium memorandum message misrepresentation
noise nonverbal message report slander slang stimulus verbal message
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.9
The components of communicationThe components of communication
Communication is the process of sending and receiving
messages through spoken or written words or through
nonverbal means. Communication begins with an internal or
external stimulus—an event that creates within you the need to
communicate. Your brain receives the stimulus and filters
(interprets) it, based upon your unique impression of reality as a
result of your experiences, culture, emotions at the moment,
personality, knowledge, socioeconomic status, and other
variables.
You encode a response by forming a verbal message
(composed of written or spoken words), a nonverbal message
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.10
(composed of facial expressions, gestures, voice qualities, and
the like) or a combination of the two. The message is then
transmitted through an appropriate medium, such as over the
telephone for an oral message, in a memorandum or e-mail
message for a written message, or as a nod of the head in a
nonverbal message.
The destination is the point at which the transmitted message
enters the sensory environment of the receiver. At this point,
control passes from sender to receiver, and the transmitted
message becomes the source, or stimulus, for the next
communication. If the receiver responds by communicating, you
receive feedback as to whether and how well your message was
received.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.11
Barry’s evaluation of OliviaBarry’s evaluation of Olivia
Revised version:
Olivia’s college transcript indicates she’s a very intelligent
individual. However, she received four reprimands from
her supervisor for not making her quota of sales calls. On
three occasions, she was late in submitting her monthly
sales reports, and six times in her three years of
employment with us she did not file receipts for all of her
expenses. I felt that her job performance was not
consistent with her ability.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.12
Revision suggestionsRevision suggestions
Use a more positive, less threatening tone.
Gain the reader’s attention with a positive idea.
Omit the comments about lawsuits.
Give specific details about the product.
Omit the comments about the competition.
SURBAN SYSTEMSU
LAB 1 testLAB 1 test
McCormick Place in Chicago Illinois has been selected to host the
largest most comprehensive lighting exhibit and conference ever
held in the United States. This conference which is known as the
International Lighting Expo will be held on June 14-16 2002 and is
expected to draw more than a thousand participants. “This will be
the first such conference ever held in the United States” noted
the program chair Dave Kaplan “and we also intend for it to be the
best.” OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.13
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Exhibitors are invited to enter their best new lighting products
for judging in the “Best of Show” competition and all lighting
companies are invited to compete for the “Energy Miser” awards.
Entries for each award will be evaluated by an international panel
of lighting experts and will be awarded at the closing session of
the three-day conference.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.15
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The purpose of this message Ms. Allison is to inquire whether
your company would be interested in supplying a speaker for one of
the sessions. Although your company would be responsible for all
expenses we will supply a coordinator overhead projector and screen
for each session. We can in addition provide other reasonable
accommodations if arrangements are made in advance. If you would be
interested in participating please call me at 555-1038 to discuss
the details of your sponsorship of this important industry event.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 1.15
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