Content and SEO Recipes for an healthy site thanks to backlinks and social

mentions

Gianluca Fiorelli SEO e Inbound Marketing www.iloveseo.net/ @gfiorelli1

Associate

Is it Content really the King?

The success of sites like

https://www.mint.com/

Or this one

http://icanhascheezburger.com

Or this

http://www.oyster.com/

Seem confirming it:

Content is King

So, why do exist sites like this one?

Advice: in order to not damage you eyes, I prefer to not present the link to this site.

Sites like that lead to this:

Article Marketing: Mostly A Scam – SEOmoz: http://itseo.org/oyPJaK

(maybe done with a tool like this…)

Leading to this kind of

SERPs

Google Search: http://itseo.org/zKm9BT

Or this

Why do we want to be like Sysifus?

Google Algorithm Changes History: http://www.seomoz.org/google-algorithm-change

(I imagine what some of you is thinking)

UGC

Pictured: A World at 7 Billion (NYTimes): http://itseo.org/wLWt7a

719 links from 44

root domains

UGC

Bedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j

6.027 links from 372 domains

“Code” (Code is Content – Dhamesh Shah, Hubspot)

Bedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j

4.217 links from 728 domains

Infographics

The Future According to Films: http://itseo.org/zgNcLq Avoid Ordinary Infographics with These 7 Steps (Blueglass): http://itseo.org/wQfEat

Links from 72 domains 498 Likes

184 Tweets 141 reactions in

Tumblr Seen +52.511

times in Visual.ly

Interactive infographics

Interactive Music Map (Blog di Thomson.co.uk): http://itseo.org/zv1m03

1.160 Links from 316 domains

25.000+ Likes

7.105 Tweets

Interactive infographics

2010 Football World Cup by Marca: http://itseo.org/ySmGjs

3.502 Links from 951 domains

218K Likes

19K Tweets

Interactive infographics

You vs. John Paulson (Forex): http://itseo.org/zLKiVa More information in this post: http://itseo.org/nNKEVy

1.184 Links from 292 domains

1K Likes 697 Tweets

Data visualization

Visualizing Friendships (Facebook): http://itseo.org/xUZCvh

2.527 Links from 352 domains

2864 Likes 298 Shares

Data visualization

See something or say something: http://itseo.org/wAizFj

435 Links from 124 domains 94K+ views in

Flickr

Data visualization

Hans Rosling's 200 Countries, 200 Years, 4 Minutes (YouTube – BBC): http://itseo.org/xeFfBn

3694 Links from 750 domains 5Mio+ views

and 16K+ likes

in YouTube

Video

Games of Throne Violin Cover (YouTube): http://itseo.org/r0e8Ph

231 Links from 97 domains 2Mio views and 40K+ likes

4K+ comments & 20K+ comments in YouTube

Tools (and if they are free better)

Many Eyes

Many Eyes: http://itseo.org/yR3Gg1

Wordle – Tagxedo - Tagul

http://www.wordle.net/ - http://www.tagxedo.com/ - http://tagul.com/

The Opte Project

The Opte Project: http://itseo.org/xhrwed

Map Connection with Great Circles

How to map connections with great circles: http://itseo.org/yJJQGU

Infogr.am

http://infogr.am

Dipity Timelines (freemium)

http://www.dipity.com/

Quipoll

http://quipol.com/

Storybird

http://storybird.com/

Storify

http://storify.com/

Best Free Tool

Open Data

Google Public Data: http://itseo.org/xjjX7F - World Goverment Data: http://itseo.org/ySjfmz - Many Eyes: http://itseo.org/wCv2fn - Open Knowledge Foundation: http://okfn.org/ - The Finnish Institute in London: http://www.finnish-institute.org.uk/ - Ok Festival: http://okfestival.org/

Open Data it’s a philosophy and a practice, which purpose is that certain data can be available to be consulted and used by everyone, without copyright or patents’ restrictions or any other impediment.

Other data sources ($$$)

Factual: http://www.factual.com/ Factual > Topics: http://itseo.org/zrw1oW

Other data sources ($$$)

Urban Airship: http://urbanairship.com/

Examples of Apps created with SimpleGeo (now Urban Airship

Project Noah

localmind

posterous

Hipmunk

Other sources of data ($$$)

http://polymaps.org/

Linked Data

To know better what Linked Data are and what are the technologies at their base: http://itseo.org/Agwj2q and http://itseo.org/wuTsm2

Linked Data is a web of objects not of documents

With Linked Data we can combine and query different kind of data.

Linked Data –Ad.ly

Suggested post: http://itseo.org/AccmSS

Suggested post: http://itseo.org/AccmSS

Suggested post: http://itseo.org/AccmSS

Linked Data Sources

Linking Open Data Cloud: http://itseo.org/xdI7GC Other Hub of Sources > Kasabi: http://kasabi.com/ (freemium)

Still nothing?

The magic world of APIs

http://www.programmableweb.com API Directory: http://itseo.org/A14pHF

Scraper is not just for Black Hat SEO

OutWit: http://itseo.org/vxqMqx - Scraper for Chrome: http://itseo.org/wi9krr - ImportXML Guide di Distilled: http://itseo.org/je868U - ScraperWiki: https://scraperwiki.com/

OutWit Hub (Firefox addon) Scraper (Chrome extension)

Using ImportXML

Scraper Open Source and Crowdsourced

The issue with the sources

Experts are a tweet away from you

http://www.followerwonk.com/

Content Curation

Content Curation Guide for SEOs: http://www.seomoz.org/blog/content-curation-guide-for-seo

What if Twitter is not worth?

Google

https://www.google.com/?tbm=pts - http://scholar.google.com/ - http://www.google.com/blogsearch

Offline > Online

Omnipage Professional: http://itseo.org/x7S2V8

Offline > Online

I explained this idea in this video for Distilled: http://itseo.org/zJUMhs

We have no excuses anymore

Remember this question?

Really is Content the King?

My answer

Not Really The User is the

King

WHY someone (WHO) is searching

To know more about the concept of Golden Circle: http://itseo.org/n0NBrk

The magic is here

But business get fixated with this

Introducing the Conversation Prism (Brian Solis): http://itseo.org/tMCrpv

The secret key is in the conversations

www.socialmention.com – www.topsy.com – www.trackur.com – www.comscore.com – www.quantcast.com – www.compete.com . Bonus: Quantquast Quantifier Wordpress Plugin: http://itseo.org/vTC4No

How to listen the conversations

Social Media Monitoring Tools

Quantitative Analysis Tools

For more information see this preso by Vanessa Fox: http://itseo.org/tahTbi or this post: http://itseo.org/tKkR8O

Create Personas

Personas are not real… They are archetypes of real users… defined with great precision and attention.

Alan Cooper – The Inmates Are Running the Asylum

To create Personas is not an exact science, but the result of data extrapolation, which we have gathered listening the conversations. We must test them and see them confirmed with Analytic.

We must learn how our Personas talk

Then we classify the keywords

And start creating content based over this knowledge we

have of our targeted Personas.

Actually exists a method for knowing exactly who is

visiting us and what words he used.

Would not be bad to know this data

NOTE: for privacy issue we must mask sensitive data, like name and surname, but we still can pick generic information

Keyword demographics script: http://ipullrank.com/code/keyword-demographics/ - Detailed info about keyword demographics: http://www.seomoz.org/blog/keyword-level-demographics

Not bad, isn’t it?

Give yourself a favor: Rediscover the Why of your

business and create your marketing strategy over it

Be transparent, because transparency is the new gold

in web marketing

Do not limit your budget and efforts in creating ordinary content. It is not worth the

bucks

Be bold Be brave

And people will love you Talk about you

(and link to you)

Thank you