Content and Social Marketing

National to Local

NATIONAL TO LOCAL TECH. ENABLED SERVICES

• Integrated Services• Cross platform publishing, data and workflow • Strategic Partnerships• Local coaching, education and support

The Big Idea

Evolving challenges for National to local marketing…

Old Now

53% of national marketers lack resources and bandwidth for local

38%struggle with

logistics of localized marketing

<10%are able to execute local campaigns

within 3 days

Sources: US State Department 2013; and CMO Council, Connecting Customer Engagement into Measurable Local Strategies, February 2013

US Firms Lose $50 Billion Due to Localization Challenges

Coaching + Technology

Publishing

Visibility involves consistent presence…

Visibility involves social signals…

Creating the Digital Footprint……Website

Location Aware

List building/Lead Generation

Creating the Digital Footprint……Social

Creating the Digital Footprint……Social

Posts pointing to BlogUsing an App Tab Page

Number of Interactions:Shares: 6Comments: 5Likes: 118

Number of Interactions:Shares: 43Comments: 4Likes: 260

Posting for a Cause

Number of Interactions:Shares: 67Comments: 2Likes: 348

Informative Articles

Number of Interactions:Shares: 9Comments: 3Likes: 46

Creating the Digital Footprint……Directories

Case Study: Local Dealer

Case Study: Gutter Helmet Corp.

Before: $90 per lead Little visibility into performance

After: $20 per lead Transparent view of performance Google organic traffic makes up 55% of all

site visits versus paid 3% conversion rate (active leads hot

transferred to local dealers)