Content Asia

7/27/2019 Content Asia

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www.asiacontentwatch.com

[email protected]

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[email protected] essential information onlyLeah Gordon (Americas, Europe)on [email protected] +1 310 926-6761

Masliana Masron (Asia)on [email protected] +65 6846-5988

Be included. For details, contact:

www.contentasia.tv


ContentAsias digital issues are nowoptimised for iPhone/iPad & Android.

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InterviewLouis Boswell, AETNAll Asia Networksgeneral manager,

talks about influences, smallteams, listening (or not) to Chinaand the great Thai opportunity.

page 10

C NTENTASIAwww.contentasia.tv Issue 101: July 19-August 29, 2010

O v e r t h e n e x t t w omonths, Singapores me-

dia policy makers expectto announce their preliminarydecision on implementing

controversial regulations thatforce the cross-carriage ofexclusive channels/contenton the countrys pay-TVplatforms. This follows monthsof consultations with a widerange of stakeholders.

Were dying to hear how itsall going to work (and, amonga million other things, how thedifference between an ex-clusive channel and a non-exclusive one that simply hasntbeen acquired by the otherside is going to be explainedto consumers)....

Meanwhile, our guess isthat policy makers will, on thewhole (and with lots of concilia-tory and diplomatic language),stick with the regulations as an-nounced, with a commitmentto ongoing review in case someof the forecasts of doom actu-ally pan out.

Why? For one, the regula-t ions are four-and-three-quarters minutes old and theyhavent been given a chanceto work (or not to). Right now,

Singapore: Wrong problem, wrong solution?No clear indications of market failure, report says

atigerseyes

HistoryWar-related content isbig news on History. For the weekof 19 July, 26% of the channelsstandard-denition schedule or

44 hours is lled with war-relatedcontent.

www.asiacontentwatch.compage 13

More on page 3

programming

schedules

data

buyers

Singapores four-month-old cross-carriage regulations may lead to

higher pay-TV prices, consumerconfusion, reduced investmentand limited product innovationand differentiation, a new reportfrom Media Partners Asia andCharles River Associates says.

Describing the untestedcross-carriage regulations asa risky public policy proposi-tion and one that may causeirreversible harm, the reportsays the framework may be adisproportionate response toSingapores pay-TV situation.

The new rules, implemented

in March this year, force Singa-pores two pay-TV platforms,StarHub and SingTel, to makeavailable to each other all chan-nels and on-demand contentacquired on an exclusive basis.

The carefully worded paperpoints out potential flaws inpolicymakers diagnosis andprescription of Singaporespay-TV situation, and says thecountrys content fragmentationis more properly viewed... as asign that competition is operat-ing effectively.

There are no clear indications

of market failure, the reportstresses, adding that Singapore

is not sufciently well establishedto warrant policy intervention.

In addition, the report says,the high degree of content ex-clusivity that policymakers seemdetermined to stamp out, islikely to be transitory anyway.Exclusivity is a relatively commonfeature of markets in a rapid stateof ux, the report says.

In standing by the new rules,policymakers may be forced toimplement additional interven-tionist measures, which have thepotential for a destabilising ef-

fect on the entire pay-TV industryvalue chain. Singapores pay-TVindustry is worth US$290m.

The report adds that alter-native, less intrusive policy ap-proaches may not have beenfully explored, and suggests amore prudent approach wouldbe to revisit the ... market to de-termine whether the expecteddecline in content fragmenta-tion is materialising.

The report also suggests an an-nual regulatory review to gaugewhether the predicted course ofmarket evolution takes hold.

Whats really going onout there...

HAPPY SUMMER!ContentAsia is taking a Summer vacation... the next regular is-sue will be on 30 August. If anything magnicent happens, suchas last summers News Corp mammoth re-org in Asia, we will letyou know in a special issue. We will, of course, continue to publishContentAsia Insider, our subscription news service. Plus we will beon Facebook and Twitter throughout with all the industry births,deaths and behind-the-scenes stuff people are saying and doing.Happy Summer!

What Hong Kongs 3 newfree-TV wannabes want...i-Cable, PCCW and CTI haveapplied for free-TV licenses inHong Kong. Theyre promisinganything from one to 30 newchannels and a mass of everykind of new locally producedand acquired content.

page 8

whats inside

M o h d P u z i M o -hamed, channel

director of Singapores SensasiMalay channel and managingdirector of local content distribu-tor company Content NetworkAsia, talks about what he likes,loves and buys.

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ContentAsia Issue 101: July 19-August 29, 2010
http://syfyuniversal.asia/


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July 19-August 29, 201

www.twitter.com/contentasia

thetweetlifeMalaysias pay-TV platformcites content codes for nixinglocal yoga show. Fatwa saysMalay Muslims not allowedonscreen doing yoga.7:45 PM Jul 14th via web

Weve opened a book forgood luck & best wishes fornew AsiaSat head, Bill Wade,who takes over 1 August.http://fb.me/xQUpwg5P

12:48 PM Jul 14th via Facebook

StarHub/SingTel lovefestdoesnt extend to the sameWorld Cup f inals party .StarHubs at Marina Bay. Sing-

Tel@ Resorts World.5:38 PM Jul 9th via web

Good news for intl contentdistributors - if Hong Kongsi-Cable gets a free TV license.i-Cable has promised a...http://fb.me/CJnWDaIn


Todays D-Day for industrycomment on Singaporesnew cross-carriage rules...results expected by monthend (maybe). Book is openon outcome12:10 PM Jul 9th via web

Hearing that Casbaa has ahot doc ready to hand toSingapores MDA. Says someof the same things as theMPA/CRA...http://fb.me/Bb6l0F59


Japans Sumo scandal mustbe REALLY REALLY bad forNHK to have cancel ledbroadcasts of the Nagoyatournament. oops.

11:30 AM Jul 7th via web

Champagne all round at AETNAll Asia Networks to welcomeVanessa Boswell, born on Fri-day, 2 July. Insiders say...http://fb.me/yCG4BvaU

10:15 AM Jul 7th via Facebook

Suria brings back the 90sSingapores Malay-languageterrestrial station Suria launchesits third spinoff of variety show80an Gerek! (groovy 80s) inSeptember this year.

The new 90an Gerek! formatwill take a tongue-in-cheek look

at the 90s, an era characterisedby local boybands, girl groups,divas and glamourised mat rocks(local lingo for Malay guys whoare into rock music), as well asa karaoke competition on 90ssongs and a line-up of foreignand local artistes each week.

The promise is to recaptureand relive the gist, spirit andsound of the 90s.

The theme is fun, full of ash-backs and 90s kitsch.

T h e n e wshow wi l l behosted by Su-ha im i Yusof ,Norlena Salimand Kumar (thelast two were

hosted by Na-jip Ali and EraFaridah).

The eight-ep-isode one hourseries will premier on 21 Septem-ber, airing prime time (8.30pm)on Tuesdays.

The previous eight-part series80an Gerek! aired from Augustto October 2004, followed by70an Gerek!, also eight one-hour episodes, which aired from

April to June last year.All three seasons were com-

missioned by Suria and pro-duced by Najib Ali, creativedirector of local productionhouse Dua M, which has alsoproduced programmes forChannel 5 and Okto.

its all just prediction, expecta-tion, forecasts, opposing agen-das. Plus pressure from the left,the right, above, below...

Other than admitting that theymight have been too hasty),what, exactly, would the regu-lator achieve by scrapping orsignificantly changing regula-tions so soon after their birth. Isthis likely to happen? What doyou think?

Plus, theres enough local pres-sure and support (including fromlocal academics and others whothink that the only people gettingrich are the international chan-

nels) for authorities to stick withtheir declared path for now.

We think there will be someeffort made to placate deeplyunhappy pay-TV channels, upon

which Singapores media-hubstatus was built 10+ years ago.But we would never count outthe immense power of SingTel,which has exclusive access tothe Barclays Premier Leagueand wants to build a more robustlinear TV offering around that.

So, is there going to be agigantic change of heart? No.Will the regulator decide that itsworth setting aside the frame-work in favour of a wait-and-seeapproach? Probably not. Hasthe claim by multichannel bodyCasbaa about breaching globalcopyright commitments sent theregulator scurrying for its eraser

for fear of global ire and broadtrade sanctions? No. Will therebe a commitment to a reviewdown the line? Yes.

Stay tuned.

From page 1: A Tigers Eyes

Politics sweepsAcademy Fantasia Thailand17-year-old Ac ad em y Fa n-tasia contestant WitthawatThaokhamlue says he will quit

the talent show after an outcryover political comments heposted on Facebook. Wittha-wats Facebook post said pro-testers may not have been sodestructive if the Thai prime min-ister had dissolved parliamentand called for fresh elections.He has already apologised toprime minister Abhis it Vej-

jajiva, and admits thinking likea teenager and without goodcommon sense. His comment,however, drew strong supportfrom audiences who said hehad a right to express his opin-

ion. Others criticised his use ofharsh language and his supportfor anti-government forces.

UAE bans LamhaaAward-winning Indian lm direc-tor Rahul Dholakias Lamhaahas been banned in Gulf statesafter being deemed highlyobjectionable by UAE censor-ship authorities. The lm, starringSanjay Dutt as an intelligenceofficer and glamour girl Bipa-sha Basu as a Kashmiri activist,opened worldwide on Friday (16

July). Lamhaa, passed eventu-ally by Indias censors despite itscontroversial subject matter, willnot be screened in Kuwait, Qa-tar, UAE, Bahrain and Oman.

Kung demos TM multi-playTelekom Malaysias new IPTVplatform, HyppTV, is trawlingHollywood, Bollywood and Kol-

lywood to ramp up what it seesas its biggest early attraction video on demand.

At a brieng in Kuala Lumpurmid July, Jeremy Kung, TMsexecutive vice president (con-sumer), also said the telco hadits eye on regional Asian contentand titles from the Middle East.

HyppTV currently offers 22 chan-nels (including eight domestic free-TV channels) and about 20 VOD

titles a month. This could increaseto 30 channels by year end.

TMs broadband networkpasses 375,000 homes.

Jeremy Kung, TMs executive vicepresident (consumer)

70an Gerek!
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http://www.foxinternationalchannels.com/


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people

Aparna Pingali Agrawaljoined CNBC this month as

director of marketing for AsiaPacic. Shewas previ-ously associ-ate directorwith Gray-l i n g , a n dhas in thepast workedf o r N e w sCorps Star TV and the IndianExpress Group.

Mohamed Ilhami Emam hasbeen appointed euronews

permanent correspondentbased in Cairo coveringthe Middle East and NorthAfrica. He has worked witheuronews Arabic-languageservice since March last year,and was most recently a re-porter forRussia Today.

Football body FIFA says digitalengagement with this yearsWorld Cup in South Africa ex-ceeded all expectations.

Fifa.com attracted more than250 million visits and about 150million unique users over the 31days of this years tournament.The site had seven billion pageviews. The highest per-day viewswas 410 million. Unique userswere three times the numberrecorded during the last games

in 2006.When England and the U.S.

played simultaneously, fa.comtechnicians reported a through-

put of one million hits per secondat the height of the activity.More than 220,000 people fol-

lowed FIFAs ofcial tweets onTwitter, while members of theve million-strong FIFA.com Clubswapped 120 million virtual stick-ers and made over one millioncomments on the website.

Record World Cup on digital, FIFATournament attracts seven billion page views

Singapores StarHub has ex-panded its video-on-demandoffering with, among other Indo-nesian movies, thrillerAir TerjunPengantin (above).

The cable platforms latest pro-gramming initiative also bumps

up fitness, food and healthcontent on-demand, includinginstructional programmes Pilatesfrom the Inside Out hosted byKaren Karter, and Yoga for Lifewith Kurt Johnsen.

Lifestyle food shows includeFed Up, with natural foods chefAndrea Beaman.

StarHub ups VOD offering

Air Terjun Pengantin

Telemundo prepsAnalia for ChinaTelemundo Internacional is pre-paring to premiere long-runningseriesAnalia in China in the nextfew months.

The show will follow Marina,which airs daily from 11.50amto 2.20pm in the Encore slot onCCTV-8.Marina, the story of a girlwhose life is transformed whenshe inherits a fortune, debuted

on 13 May this year. Telemundohas also aired Zorro; The Swordand the Rose, Sophia andHiddenPassion in China.

Telemundos biz dev bossXavier Arist imuo says thecatalogues strong mainlandperformance is an example ofhow we continue to invest timeand resources in Asia.
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the place to look for the jobs that matter

spaceJ bthe

Sales DirectorsTV & New Media Content Distribution

Sony Pictures Television (SPT) is looking for two highly qualied and expe-rienced individuals for Sales Director positions for its Korean and GreaterChina businesses. The Directors of Distribution, based in Seoul and Beijing,respectively will lead the Sales & Marketing teams to deliver the highestlevel of service to our existing and new clients while ensuring the successfulachievement of internal strategies, goals and sales budgets. Both positionsreport into the SVP, Distribution Asia Pacic, based in Hong Kong.

Role and Responsibilities: Manage SPTs content sales to television, digital and new media clients in each country Manage existing accounts and clients to ensure business continuity, customer satisfaction,

growth and expansion

Prepare and achieving aggressive annual sales budgets, growth targets and cost control

requirements

Provide accurate and useful sales estimates on individual projects, and determine the most

suitable sales strategies both with individual clients and overall

Oversee the development, implementation and management of new business opportunities

Liaise with and direct the marketing team in the development and implementation of

marketing and promotional strategies

Coordinate multiple departments and divisions within SPT to ensure the highest level of service

and support for our clients

Demonstrate strong and relevant local relationships so as to meet objectives and add value

to the business

Job Requirements: Minimum 5 years direct and relevant industry experience in a Senior Sales role

Proven advanced sales and negotiation skills

Experience in media sales and content distribution, with some direct knowledge in other

aspects of the entertainment industry including local production

Proven experience in leading and motivating teams

Strong interpersonal skills demonstrating an ability to build and maintain collaborative

relationships with clients and key stakeholders

Native speaker (Korean or Mandarin, respectively) with excellent English written and verbal

communication and presentation skills

This is a great opportunity for an experienced, motivated and responsible candidate to join an

innovative environment, where your creativity and initiatives will be highly valued.

Interested candidates are invited to send your detailed CV to [email protected] Pictures Television (HK) Ltd.21/F., Cityplaza Three, 14 Taikoo Wan Road, Taikoo Shing, Hong Kong

Applications will be treated in strict condence and information will be used for recruitment

purposes only. If you do not hear from us within the next two to four weeks, you may

assume that your application has not been successful. We regret to advise that only shortlisted

candidates will be contacted.

For more job listings, please go to: http://www.contentasia.tv/classied.php

&v.quicklyStargate Universemarks Sci Fis Syfy shift

Universal Networks Interna-tional marks the shift in Asiafrom science ction channelSci Fi to Syfy Universal on 26July with the premiere of Star-gate Universe (11pm SG/HK,10pm Thailand/Indonesia).The action series stars RobertCarlyle, Ming-Na and LouDiamond Phillips in the storyof scientist Eli and others whounexpectedly nd themselvesstranded on the far side ofthe galaxy.

China nixes money-obsessed dating showsDating shows or rather,Chinese authorities determi-nation to limit their inuence

are the topic of the monthin China. The State Admin-istration of Radio, Film andTelevision (SARFT) says manypopular match-making showsare excessively materialisticand have unhealthy values.Local reports say satellite sta-tions have already starteddropping programmes. Thosestill on air have axed guests

obsessed with money. Aca-demics have weighed intothe debate. Some insist thelatest crackdown suppressesChinese rights to self-expres-sion and is not supported bymainland law.

Bachchan backBollywoods Amitabh Bach-chan is back on the set ofWho Wants To Be A Millionairein India. The show airs on SonyEntertainment Television laterthis year.

Korea buysJungle BookKoreas educational pub-lic broadcaster, EducationBroadcasting System (EBS),has bought exclusive free-TVrights for three years to DQEntertainments 3D animatedseries, The Jungle Book. The52-episode series has alreadybeen sold to Disney and AlJazeera for Arabic states,among others.
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beingsocialFive of Facebooks top sixmonthly growth countries are

in Asia, according to indieanalysts Inside NetworksGlobal Monitorreport.

But even if Asia is an explod-ing presence on Facebook,not every country has caughtthe wave. The notable hold-outs have been Japan andSouth Korea, both of whichhave their own powerhousesocial networking sites.

All that may be about tochange. Inside Network saysthat in June, South Koreaadded 211,280 monthly activeusers to Facebook, growth of

23.5%. That followed 25.6%growth in monthly users duringMay. In the last three months,South Koreas Facebook user-base has more than doubledto 1,108,840 users.

Inside Network says that ifKorean users continue to growat this pace, the country couldhave 10 million Facebook us-ers by next summer.

The question is whether orhow Facebook can coexistwith native networks, such asCyworld, which tried (& failed)to establish a foothold in theU.S. Depending on what SouthKoreas users are coming for, itmay be possible for Facebookto coexist with Cyworld andothers, Inside Network says.

Corrections CETVs Angela Mak wasmistakenly identified in the5 July issue as CEO. She is, ofcourse, CFO. Apologies forany inconveniece caused. K+, Vietnams joint ventureDTH service, hopes to have

one million subs in the nextthree years, not 22 million,which is the full reach of thesatellite platform. Apologiesfor the error.We hate making mistakes,but when we do, we x themimmediately. The correctedversion is available free atwww.asiacontentwatch.com. Just click on the digitalsection to view or downloadback issues.

the place to look for the jobs that matter

spaceJ bthe

Warner Bros. is a global leader in the creation, production,

distr ibut ion, l icens ing and market ing of al l forms of

entertainment and their related businesses. We are now

recruiting for the following positions based in Shanghai, China:

Business Manager, International TVResponsibilities & Requirements: Assist China Director with distribution of WB programs to TV stations and new media platforms Manage materials delivery and handle some sales to traditional linear clients Manage product research, sales order and contract issues, billing, collections, nancial planning 3-5 yrs experience in operations/supply chain management, customer or sales support, and/

or nancial planning at a multinational company

Coordinator, International TVResponsibilities & Requirements: Support Business Manager for all China clients, including branded on-demand services 1-2 yrs experience in sales support, sales planning, and/or operations/supply chain

management at a multinational company

Marketing Associate, Branded Services Asia, International TVResponsibilities & Requirements: Assist Marketing Director on all aspects of branding and marketing Warner TV linear channels,

Subscription and Adsupported Video-on-Demand destinations across Asia Manage client implementation and regular review of branding elements across each service 3-4 years experience in marketing, communication or business analysis at a multinational

company

Intern, Branded Services Asia, International TVResponsibilities & Requirements: Support the Branded Services team on all aspects Fluent in both spoken and written English Knowledgeable of social media networks, internet/mobile trends, tools and best practices Must be willing to commit for one year, full-time

To apply, please email your CV/resume to: [email protected]

For more job listings, please go to: http://www.contentasia.tv/classied.php

StarHub celebratesFood Network Asia launch

Aussie celeb chef and TV showhost, Luke Nguyen, chopped

shaved, rolled and explaineexactly whats involved in hicuisine at a dinner in Singaporto celebrate the arrival in Asia oScripps Networks Food NetworAsia. The channel is carried in SDand HD on StarHub.

Celeb chef Luke Nguyen (3rd right) in Singapore with Scripps Networks (fromleft) Hud Woodle, Sunil Shabhani, Greg Moyer and Mary Ellen Iwata, and StarHubCOO Tan Tong Hai. More party pics at www.asiacontentwatch.com
mailto:[email protected]://www.contentasia.tv/classified.phphttp://www.contentasia.tv/classified.phphttp://www.contentasia.tv/classified.phpmailto:[email protected]


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What Hong Kongs 3 new free-TV wannabes want...

CTI

Promises (for starters): A 12-channel domestic free televisionprogramme service (2 self-pro-duced channels, 4 turn-aroundchannels and 6 partnershipchannels at launch. The channelswill broadcast between 12 to 24hours a day.More promises: The numberof channels will increase to 20(2 self-produced channels, 8turn-around channels and 10partnership channels) within 3years of launch and up to 30 (2self-produced channels, 11 turn-around channels and 17 partner-ship channels) within 6 years oflaunch.Howre they going to do that:Turn-around channels will be re-quired to pay CTI carriage fees.Partnership channels will operateon a revenue-share basis.How much $: CTI forecasts capi-tal & operating expenditure atHK$1,052 million/US$135 millionin the rst six years of operation.

Includes HK$394 million/US$51 mil-lion on local production.Will ride on: HKBNs bre transmis-sion networkLocal content plans: CTI plansto produce and/or commissionlocal news, current affairs and en-tertainment programmes for self-produced Cantonese channels.Plans to broadcast 1 to 3 hourslocally produced programmesdaily during prime time (7pm and11pm). Not less than 1.5 hours ofprime time programmes will berst-run programmes.What about acquisitions: Plansto acquire programmes frombranded channel providersand producers in China andoverseasWhats the HD plan: No HD for therst six years unless there is over-whelming market demandCoverage promises: Has com-mitted to passing at least 100,000homes within 9 months, 500,000households in 24 months and 1.5million homes in 36 months

i-Cables Fantastic TV

Promises: A two-channel (Can-tonese and English) domesticfree-television programme serv-ice in both analogue and digitalformatsHow much theyre spending:Capital & operating expenditurein the rst six years of operationare projected to be over HK$1billion/US$129 million in aggre-gate. Includes HK$39 million/US$5 million capex and HK$968million/US$125 million on pro-gramming. First six years operat-ing expenditure projected to beHK$169 million/US$22 millionSchedules: 24-hour daily sched-ule. The Cantonese channel willbe a general entertainment serv-ice targeting mass audiences,with news, nance, information,entertainment, childrens pro-grammes, sports and movies.Local production: Over 70% ofprime-time programmes on theCantonese channel will be pro-duced locally and substantially

all prime-time programmes arerst-run.Acquisitions: The English channelwill be almost all acquired, in-cluding documentaries, lifestyle,news, information and nancialprogrammes.The HD plan: Standard denitioninitially to enable max reachWill ride on: i-Cables Hybrid FibreCoaxial (HFC) networkCoverage: 95% or 2.15 millionhomes from day one via i-Cables HFC network (with someadditional connection requiredfor dual-system buildings). Singlesystem buildings can receivesignals immediately. This givesFantastic higher coverage thanthe digital terrestrial services cur-rently offered by TVB and ATV,the two existing free-TV stations.

PCCWs HKTVE

Promises: A Cantonese generaentertainment channelSpecial requests: Not to bforced to offer an English-language channel. For one, PCCWsays theres enough Englishlanguage programming in HongKong and no strong markeevidence of a need for morePCCW also says that having tsplit resources across a secondchannel will adversely affect itability to provide competitivCantonese programming, whicis its rst priority and the rst prioritof the community.And if it has to... then the Englischannel will broadcast for hours a day and endeavour tbring a taste of Hong Kong tEnglish-speaking viewers by providing subtitling/audio languagoptions (e.g. Putonghua andor English) to cater for differenviewing preferences of the community, as well as niche languagprogrammes to cater to the

needs of ethnic minority groupand multi-lingual speakers.How much theyre spendingHK$600 million over the rst threeyears. PCCW has not disclosedthe breakdown between capeand programming spend, citingcommercial sensitivity.Schedules: 24-hours, CantoneseNews, finance, current affairsdocumentary, lifestyle, travel, variety show, arts and culture, sportsmusic and movie programmes awell as programmes for seniorschildren and young peopleLocal production: General andfinancial news, current affairsmusic, food and travel, and othelifestyle programmes for primetime slots during year oneThe HD plan: HD on the Cantonese channel. SD on the EnglishCoverage: Not less than 70% ohouseholds within 12 months afteservice commencement; not lesthan 80% of households within 2months; and not less than 90% ohouseholds within 36 months

i-Cable, PCCW and CTI have applied for free-TV licenses in Hong Kong.Theyre promising up to 30 new channels and a mass of every kind of newlocally produced and acquired content.

Who was at... Casbaassummer mixer drinksin Hong Kong

More industry party pics inthe Gallery section at

asiacontentwatch.com/photo-galleries

Vanessa Grifths-Green, Casbaa;Gushi Sethi, Eurosport

William Pfeiffer, Tiger Gate Enter-tainment; Rob Gilby, Disney MediaDistribution

Breck McCormack, WMS; SimonTwiston Davies, Casbaa

Alexandre Muller, TV5Monde

Paul Jackson, NDS; Andrew Davis,InvestHK
http://www.asiacontentwatch.com/photo-gallerieshttp://www.asiacontentwatch.com/photo-gallerieshttp://www.asiacontentwatch.com/photo-gallerieshttp://www.asiacontentwatch.com/photo-galleries


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ContentAsias 20/20 interview asks those who have

been in the industry in Asia for the past 10 years at

least to look back and forward and tell us what

they see. As part of an ongoing series, Louis Boswell,

AETN All Asia Networks general manager, talksabout infuences, small teams, listening (or not)

to China and the great Thai opportunity.


interview

The

What do you think the biggest in-uence on Asias media industryin the past 10 years has been?It is a close call between newtrends in content and technol-ogy, but if forced to pick one Iwould have to choose technol-ogy. Streaming media on theinternet, watching content onsmartphones, iPods, iPads, thereare more ways than ever to con-sume content and this is still justthe beginning of a revolution.And in parallel, the venerable TVset gets stronger both with newtechnologies to supply it andmore critically so many moreservices to pump through it.

10 years ago, lots of companiessaid they were totally digital.Whats the biggest differencebetween the digital of 2000 and

your digital of today? 10 yearsago, going or being digital wasthe be all and end all. Today itis HD, 3D, PVR, VOD, SVOD, andmany more acronyms besides. Itis still all digital but the differenceis we are using the fact that welive in a digital world to innovate.10 years ago we were simply inthe throw out our vinyl and buyCDs mindset. Now we realisedigital is so much more than justsqueezing four channels intowhere one had been.

Of all the things we have knownand been excited over in thepast 10 years, what do you thinkhas failed to live up to expec-tations? Technology HD. Stillexcited but it has certainly notyet justified our expectations,although that will likely changevery soon. Country China.China made it very clear a longtime ago that foreign control ofmedia was never on the cards,but we all chose to ignore, then

ingratiate and then delude our-selves that the nice people inBeijing didnt really mean it.

What are the biggest operationaldifferences you have seen overthe past decade? Scale and ef-ciency. You dont need a millionpeople to run a pay-televisionnetwork anymore. It can and iseffectively being done by reallyquite small teams of people.

The forecasts that didnt cometrue Or the ones that cametrue but not in the way you ex-pected. The end of television,when everyone was frothingabout You Tube.

Is there anything that might havehappened that didnt (or hasntyet)? So many things. HD again,

progress against piracy, digitisa-tion in Taiwan, real growth inThailand, more media spend onpay-TV. But it will all happen.

Whats your take on socialnetworks? Social networks arenow part of our landscape, andthey will continue to evolve anddevelop. They are great meansof communication and deninga community. But we need toremember they are not all-en-compassing and we need to becareful about how we use thembecause most people still wantto be friends with their friends,not with brands.

What has been the biggestdisappointment? Thailand. Itis such a great country, withincredible creativity and peoplelove TV, but, despite that, legalpay TV is in a fraction of thecountry and piracy is rampant.Admittedly, pay TV is not Thai-lands biggest problem right now

but the country needs to sortitself out from the top down. Itcould be a powerhouse.

The phrase you take with you intoevery biz dev meeting? What isit going to cost us and what isthe worst-case scenario?

What do you think the costs of allthe focus of speed and tech is? Idont think there is any real costthat we need to be concernedabout. Speed and technologyare essential in our business, asin many others. But I would saythat with technology, we do

spend too much time talkingabout how technology will bused, only to be told differentlonce we give that technologto the consumer.

You dont need a millionpeople to run a pay-TV networkanymore. It can and is effectively

being done by really quitesmall teams of people.

Boswell also talks about whathe would do again in a na-nosecond even if no moneywas involved, says what hethinks the industry will be talk-ing about in 20/20 and revealswhat hes still deeply unsureabout. Read the full interviewat www.contentasia.tv


11/15


12/15

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ContentAsias ongoing focus on Asias most important buyersexplores how they think and what they want.

What kinds of sales pitches doyou respond best to? Softerapproach with lots of informa-tion on the ratings, productiondetails such as budget, casting,director and location shoot.

How much of a programme/epi-

sodes of a series do you watchbefore you decide to buy? Usu-ally I watch the rst two, middletwo and last two episodes.

Do you remember the rst pro-gramme/series you bought andwhat you were thinking at thetime? The rst programme webought was an Indonesian dra-ma series that we thought wouldbe a big hit due to its storyline,infusion of Indian and Indonesianculture and good director andproducer. It worked...

What is your best buy ever and why? Indonesian sinetron

Mimpi Manis, which won bestdrama award in Indonesia. Ities in the faces of our viewersso much so that it inuencedthe festive celebration dressingand wedding performances atthat time.Is there any show you wish youhad bought but didnt? Andwhy? Not really. We are shorton prime-time slots rather thanprogrammes. We wish the prime

time slot was longer but that isnot possible due to Singaporesworking lifestyle.

If money were no object, whichthree programmes would youbuy tomorrow? BlockbusterHindi movies.

What do you nd most difcultabout the programming/acqui-sition process? The paperworkand the lack of good promo-tional materials such as visualsand trailers.

What do you hate most aboutthe acquis i t ions process?Delays in getting informationsuch as ratings and productiondetails.

Is there anything you wish pro-gramme licensing and distribu-

tion people would do that theyare not doing now? Be morecreative and generous in theirpromotional materials.

Whats the biggest programmingrisk youve ever taken? Buyingdrama series that run over 200episodes.

What do you think the mostimportant part of your job is?Getting the right content andpromoting it to our viewers aswell as non-viewers.

Where do you buy most of yourprogramming from? Mostlyfrom Indonesia, Malaysia, Singa-pore and also smaller quantitiesfrom Korea, Brazil, Philippinesand others.

How much do you acquire from

Europe/Americas/Latin Ameri-ca/Middle East?We previouslyacquired from Europe and theAmericas, mostly North Americaand Canada. Most of these titlesare documentary series from in-dependent producers and alsosuppliers that represent thesesmall independent producers.So far we have acquired about50 hours from these places.

What genres are most popularon Sensasi? Drama, lifestylemagazine, reality TV show andvariety content.

What genre/s are you not inter-ested in at all?We dont haveslots for childrens programming,including animation. We alsodont buy any current affairs asour channel mainly focuses onentertainment programmes.

Have you noticed any majorchanges in the kinds of pro-gramming being made in Asiancountries for regional distribu-tion?We noticed that the Phil-ippines has been quite active in

Mohd Puzi Mohamed, channel director of Singapores Malay cable channel Sensasi andmanaging director of local content distributor company Content Network Asia, buys drama,lifestyle, magazine and documentary programming. He acquires mostly cable TV [and some-times video-on-demand] rights for Sensasi.


BUYERtalk

Mohd Puzi Mohamed is among500 buyers in Asia featured onContentAsias subscription

service,asiacontentwatch.comFor more information, pleaseemail [email protected] call +65 6846-5988.

selling their content especialltheir drama series. As for theMalaysian content, we saw atrend towards stripping thedrama daily series (either locaMalaysian or foreign drama)which has done quite well fothem. We also notice that Singapore has been very activin promoting co-productions iboth movies and series with theMalaysian counterparts. This something positive for botcountries as it help to bind utogether regionally.

What programme do you watcmost often for your own enjoyment? Various drama seriefrom Korea, Brazil, Malaysia and

Indonesia.

The key trade events that yowill be attending in the next sixmonths? The Asia TelevisioForum in Singapore.

Where could your programme be on in Asia? Follow us, well show you

For subscription information, contact Leah at [email protected] (Americas/Europe) or Masliana at [email protected] (Asia

Tracking what goes where on Asias television schedulesSchedules, buyers, country and channel proles. PLUS programme of the day, features and news.

All at www.asiacontentwatch.com

C NTENTASIAAsiaContentWatch... one more useful service from
http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/mailto:[email protected]://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.contentasia.tv/http://www.contentasia.tv/http://www.contentasia.tv/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.contentasia.tv/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/mailto:[email protected]://www.asiacontentwatch.com/http://www.asiacontentwatch.com/


13/15

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Places/Events (28 hours/17%) Environment/Science (31 hours/18%) Military/War (44 hours/26%) Paranormal/Superstition (16 hours/10%)

People (13 hours/8%) Engineering/Architectural (19 hours/11%) Crime (4 hours/2%) Mythology (13 hours/8%)



History by Malena Amza

The full 24-hour schedule along with more than 70 others is available at www.asiacontentwatch.com

Source: AETN All Asia Networks, Time Zone: +8 GMT (HK / MAL / SIN)

Key P= Premiere TSC= Time Slot Change FR= First-run

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

19-Jul-10 20-Jul-10 21-Jul-10 22-Jul-10 23-Jul-10 24-Jul-10 25-Jul-10

12:00Infamous AssassinationsThe Attempt On Hitler

Modern MarvelsEnter & Exit

Modern MarvelsMilk

Lost WorldsHerod The Great

The Da Vinci ShroudWWII Lost Films

#10End Game

How The Earth WasMade

Ring Of Fire12:30

Historys GreatestBlunders: Asia

Hitlers Declaration OfWar On The United States

13:00

The Real Face Of Jesus?

Pawn Stars#1 Knights In A Fake

Armor? DogghtsMIG Killers Of Midway

Spartacus:Behind The Myth

Cities Of TheUnderworld

Secret Soviet Bases

HISTORY ASIALost Worlds:Taj Mahal

UFO HuntersUFO Surveillance

13:30Pawn Stars

#2Boom Or Bust

14:00How The Earth Was

MadeRing Of Fire

WWII Lost Films#9

Edge Of The Abyss

Ancient DiscoveriesLost Science Of The Bible

Modern MarvelsLocomotives

Pawn Stars#3

ConfederateConundrum

Strange RitualsAltered States

14:30Pawn Stars

#4Sink Or Sell

15:00

The UniverseAlien Moons

The Universe10 Ways To Destroy

The Earth

WWII Lost Films#10

End Game

Strange RitualsAltered States

Monster QuestDevils In New Jersey

America:The Story Of The U.S.

#7Cities

The Real Face Of Jesus

15:30

16:00

The Making OfAdolf Hitler

America:

The Story Of The U.S.#7

Cities

Sworn To SecrecyThe Wizard War

Clash Of The GodsThor

UFO HuntersUFO Surveillance

America:


Boom16:30

17:00Infamous AssassinationsThe Attempt On Hitler America:


Boom

HISTORY ASIALost Worlds:Taj Mahal

Battles BCJoshua:

Epic Slaughter

Pawn Stars#3

ConfederateConundrum Ancient Discoveries

Lost Science Of The Bible

WWII Lost Films#10

End Game

17:30

Historys GreatestBlunders: Asia

Hitlers Declaration OfWar On The United States

Pawn Stars

#4Sink Or Sell

18:00HISTORY ASIALost Worlds:Taj Mahal

Modern MarvelsEnter & Exit

Modern MarvelsMilk

Lost WorldsHerod The Great

The Da Vinci ShroudModern Marvels

Locomotives

Pawn Stars#3

ConfederateConundrum

18:30Pawn Stars

#4Sink Or Sell

19:00Pawn Stars

#1 Knights In A Fake

Armor? (TSC)Dogghts

MIG Killers Of Midway(FR)

Spartacus:Behind The Myth (FR)

Cities Of TheUnderworld

Secret Soviet Bases (FR)

Sworn To SecrecyThe Wizard War (FR)

The Real Face Of Jesus?(FR)

The UniverseAstrobiology (FR)

19:30Pawn Stars

#2Boom Or Bust (TSC)

Military history is hot on History.Great big battles, how they were

fought, and the winning (andlosing) strategies are the chan-nels biggest draw, says MicheleSchoeld, AETN All Asia Networksvice president for programmingand production.

For the week of 19 July, 26% ofthe standard-definition sched-ule or 44 hours is lled withwar-related content. Environ-

ment/science is second with 31hours/18% and places/events

with 28 hours/17%.But thats not (and never was)where History ends. The joint ven-ture channel also airs 19 hoursof engineering/architecturalcontent (11% of the schedule),16 hours (10%) of paranormalprogramming, including showslike UFO Hunters, and 13 hours ofreligion/mythology (8%). Crime-

related shows (as in the assassina-tions of famous gures) make up

2% (4 hours) of the schedule forthe week of 19 July.In addit ion, History gives

about 8% of the schedule topeople-related programming.This includes series like AETNsPawn Stars (Thursdays, 11pm-midnight), chronicl ing thethree-generation Harrison familypawn-broking business.

History, launched in Asia i2007, targets the 25+ age group

The channel schedules againsother factual channels, but keepit eye rmly on whats going oeverywhere from sports to general entertainment.

Theres also a strong push towards increasing audience toucpoints beyond television and onground events.

More on page 1
http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/http://www.asiacontentwatch.com/


14/15

01


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NOVEMBER 3-10, 2010 / SANTA MONICA, CALIFORNIA

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15/15

C NTENTASIA

Editorial DirectorJanine SteinAssistant EditorMalena [email protected] AssistantWinnie [email protected]

DesignRae [email protected]

ProductionCJ [email protected]

Associate Publisher(Americas, Europe) andVP, International BusinessDevelopmentLeah [email protected] and Marketing (Asia)Masliana [email protected]

To receive your regular freecopy of ContentAsia, pleaseemail [email protected]

Published fortnightly by:Pencil Media Pte Ltd730A Geylang RoadSingapore 389641Tel: +65 6846-5987Fax: +65 6742-9683www.contentasia.tv

What is ContentAsia?ContentAsia renes todaysinfo-deluge into usable, di-gestible, and reliable intelli-gence about entertainmentcontent creation, funding,nancing, licensing, distribu-tion, and technology acrossthe region. ContentAsiasproducts including elec-tronic, print and online pub-lications are tailor-made todeliver just what you needwhenever you want it.

Copyright 2010 Pencil Media

Pte Ltd. All Rights Reserved.

MICA (P) 133/11/2009


From page 13: History

Apple now but maybe not forever, Ovum says

Apples iPhone dominance in the

mobile app download marketwill be eroded over the comingyears as rivals Android, Symbianand BlackBerry make inroads,telecoms analyst Ovum hasforecast.

In a new report, Ovum saysmobile application downloadsgenerated by non-operator ap-plication stores will grow by acompound annual growth rate(CAGR) of around 41% globallyover the next ve years, with totaldownloads reaching almost 21.3billion by 2015. Thats up from 2.69

billion in 2009.Ovum estimates that Applegenerated 67% of all smartphoneapp downloads in 2009, despiteclaiming just 14% of the overallsmartphone installed base. Sym-bian, conversely, commandeda 49% share of the smartphoneinstalled base but only generated

an estimated 9% of the total ap-

plications downloads market.Forecasts for 2015 have Apple

generating a relatively modest22% of app downloads, com-pared to 19% for Symbian.

Report co-author MicheleMackenzie says while the iPhonegenerates the lions share ofsmartphone app downloads,over the period we will see theshare of application downloadsbecoming more equally distrib-uted. Over the forecast periodother smartphone platforms gainground and by 2015 the land-

scape looks very different in termsof market share.Between 2009-15, Ovum

expects Googles Android toincrease its smartphone basefrom 5% to 18% penetration andits mobile application downloadshare from 14% to 26%.

While BlackBerry looks set to

lose smartphone share over the

forecast period as newer playerslike Android move in aggressively,it will more than triple its shareof the app download marketfrom 5% to 17%. Similarly, Micro-soft loses smartphone share butdoubles its mobile applicationdownload share.

Adam Leach, report co-author,says while North America willcontinue to dominate, its shareof the smartphone mobile appdownloads market will decreasefrom 57% in 2009 to 31% in 2015.

Ovum expects Asia Pacic to

experience the highest growth,with its share of the global marketset to quadruple from 5% in theearly phase to 20% by 2015. Thisgrowth will be driven by grow-ing penetration of smartphonesin the region coupled with theincreased availability of applica-tions with local relevance.

Asia-Pac tops app download growth, 20% global share by 2015

Strange Rituals

History is owned and operatedby Singapore-based AETN AllAsia Networks (a joint venturebetween A&E Television Networksand Astro All Asia Entertainment

Networks). The JV operates chan-nels in Southeast Asia, Hong Kongand Taiwan. Services in otherregions, including India and Ko-rea, are managed separately byAETN International.

A large percentage of Historycontent comes from AETN. Therest is acquired or commissionedfor its Asia appeal.

Asia-Pacific acquisitions onthe schedule for later this yearinclude Bhutto about Pakistanleader Benazir Bhutto; Inside theFirestorm, which chronicles the

worst bushres in Australias his-tory, and Return to Limbang, adocumentary about a hostagerescue in the small river town inNorth Borneo (now Sarawak) inDecember 1962.

Content that compels audiencefor long periods is Historys biggestadvantage and the networksgreatest asset, Schoeld says.

While she prefers to buy pre-free-TV rights, shes not overlyhung up on rst-run, saying thatthe ability to air shows over a

24-hour period makes a biggerdifference.

Julys programme highlightsincludeAmerica, The Story of theU.S. (Mondays, 10pm-12am), a12-hour television epic about thecreation of America. The mini-series premiered in the U.S. in Aprilthis year.

Also on in July is How the EarthWas Made (Mondays, 8pm-10-

pm), a documentary aboutearths geological history, andStrange Rituals, which exploresrites and rituals and how theseshape cultures and empires.

Series for the rest of the yearinclude Life After People, Nos-tradamus Effects, Rome: Deathof an Empire, Top Shots and localproduction Hidden Cities: Asia.

History HD, available in Singa-pore, Hong Kong, Philippines,Korea and Japan, is scheduledseparately.

Media reform in Thailand

Thailands government-run free-TV channel, NBT Television, isbeing remade into a space formore diverse views and opinions,

and as a force for Thai reform.Thailands Public Relations De-

partment, which operates the22-year-old station, said mediareform was one of the ve pointsof national reconciliation effortsin Thailand.

In his address at NBTs birthdayand relaunch celebrations, ThaiPrime Minister Abhisit Vejjajivasaid that while people todayhad more sources of informa-tion, consumption seemed to benarrower. The prime minister alsosaid social gaps were widened

when people were not open tomultiple sources of information.He commited the government

to a policy of limited interfer-ence, saying that excessiveintervention made a diverseenvironment, with free and crea-tive media, impossible.

However, he drew the lineat the use of violence, andsaid even governments in fullydemocratic countries would notallow this type of freedom ofexpression.
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