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A COMPLETELY NEW APPROACH TOCONTENT MARKETING

Content CapsuleTM Overview

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Content Capsule• The Content Capsule is a digital platform that houses various

content types in one highly interactive and sharable unit allowing for strong engagement.

• Content can include videos, photos, interactive images, press releases, presentations, documents, and links to social media networks, websites and transactions.

• Capsules can be deployed across owned, earned and paid media on all platforms; the web, mobile and social.

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Content Capsule• The Capsule is designed to allow viewer interaction with product,

service or issue-related content.

• It allows a company to tell its whole story through progressively more in-depth content.

• Viewers can make an informed decision and/or complete a transaction without leaving the client’s content.

• All content in a Capsule can be updated while the Capsule is live in distribution in direct response to viewer feedback.

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Content Capsule Microsite

Portable: Embeddable in other websites, blogs, etc. Lives in multiple places on the Web

Insert into paid media

Platform agnostics: Optimized for iPad/iPhone/Android

Easily customized; tailored to different markets, purposes without additional programming

Flexible: Content elements can be individually shared

Accessible. Hover-over & entirely expands

Can be updated while in syndication within hours

Easily track and report on consumption of content

Time to build Hours/weeks Weeks/months

Cost $ $$$

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Content Capsule

COMPONENTS

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Components – Design

The Capsule is an open canvas, that is fully customizable and accommodates client branding and style guides.

What makes the Content Capsule unique is that it can be updated at ANY time.

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Components – VideosFeature / Overview Videotells the viewer about the product, story, topic, issue, etc.

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Components – Videos

Additional videos give more detail, provide testimonials, expert opinions, answer questions and drive viewers to take action.

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Components – Documents & Links

Direct links to documents, images, presentations and other links to related content.

Other content can be added as needed and be changed at any time while the Content Capsule is in distribution

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Components – Call to Action

The Content Capsule enables a strong call to action. Ask viewers to buy a product, take a survey, utilize a coupon, sign up for a list, register for an event, enroll in a program, or any other action that makes sense for the company or brand.

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Components – Documents & Links

Use the brand or company logo as a link to the company home page.

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Components – Interactivity

The interactivity area allows for Social sharing

features:Facebook

TwitterE-mail

LinkedInEmbed Codes

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Components – Consumer Messages

Disclaimers, safety information, consumer

information, contest rules and other important

information can be directly incorporated into the

capsule.

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Content Capsule

FUNCTIONALITY

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Functionality - Video

Clicking on a video thumbnail plays that video

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Functionality - Hyperlinks

Capsule can also include transactions, Slide Share

and PowerPoint, interactive maps, links to transactions, polling and

other audience engagements

Clicking on a hyperlink opens that website

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Functionality - Documents Clicking on a document link opens that document

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Functionality - Images

Clicking on an image opens that image

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Content Capsule

SHARING - DISTRIBUTION

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Sharing - Facebook Clicking “Share on Facebook” opens a

Facebook Share This Link page

Users can enter their own text.

Client can pre-populate this text. Users can edit

this text.

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Sharing – Facebook (cont.)

Post is shared to user’s Facebook

Profile.

Link is to Content Capsule page.

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Sharing - TwitterClicking “Tweet This”

opens a Twitter post page

Sponsor determines pre-populated text to Tweet, but user can

edit.

Tweet is then posted to user’s Twitter feed.

Link goes back to Content Capsule page.

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Sharing - LinkedIn Clicking “Share on LinkedIn” opens a LinkedIn

post page

Sponsor determines pre-populated text, but

user can add comments.

Capsule is then posted to user’s LinkedIn

updates.

Link goes back to Content Capsule page.

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Sharing – LinkedIn (cont.)

Post is shared to user’s LinkedIn

updates.

Link is to Content Capsule page.

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Sharing - Email

Clicking “Email This” allows users to email the capsule to someone else, including an

image and URL for the Content Capsule page

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Content Capsule Embedded on Websites

Example of Content Capsule embedded

on website

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Content Capsule in Paid Media

Paid media placement of the

video unit.

(see next slide)

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Content Capsule in Paid Media (cont.)

When the user hovers over “See

The Full Story”, the full Content Capsule

expands as an overlay

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Content Capsule Mobile and Tablet Deployment

Content Capsule and all content optimized for

mobile viewing

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Monitoring and Measurement• Every piece of content within Content Capsule is monitored and measured.

Data collected is used to update Capsules while in distribution in direct response to audience feedback.

– Impressions, interactions, clicks– Total views for capsule unit and each piece of content– Total shares for capsule unit and each piece of content– Total embeds for capsule unit and each piece of content– Video: average time watched and average percent of video watched– Syndication and Social Sharing data (for unit and for individual content)– Total number of documents downloaded

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Monitoring and Measurement