CONSIGLIEREWhispering social media in your ear

Miikka Leinonen

CONSIGLIERE:

<a member of the mafia who serves as an adviser to the leader>

: COUNSELOR, ADVISOR

con·sig·li·e·re

Knowledge sharingis a very effective B2B marketing strategy.

It can be done on two levels:

Corporate

Personal21

Personal1

Potential recruit Potential customer

Partner company

Our Company

Personal1The

industry is going to..

I've heard that...

Excellent idea...

Personal1The

industry is going to..

I've heard that...

Excellent idea...

They are all good conversationalists.

Personal1The

industry is going to..

I've heard that...

Excellent idea...

They are all good conversationalists.

But John seems to be the best. Why?

Personal1The

industry is going to..

I've heard that...

Excellent idea...

John has a CONSIGLIERE.

Now would be a good

idea to point out...

Personal1

Personal1

John is one of the company bloggers.

B

Personal1

John is one of the company bloggers.

B

Sometimes it can be a bit tedious.

Personal1

B

But John has CONSIGLIERES.

Personal1

BIn our recent study this was clearly visible.

We make John accurate.

Producer

Personal1

Producer

We make John look good.

Graphic designer

BIn our recent study this was clearly visible.

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BIn our recent study this was clearly visible.

23 55 7826B

In our recent study this was clearly visible.

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Personal1

ProducerGraphic designer

Translator

BIn our recent study this was clearly visible.

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We make John multilingual.

BIn our recent study this was clearly visible.

23 55 7826B

In our recent study this was clearly visible.

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Personal1

BIn our recent study this was clearly visible.

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You have a point...

Excellent idea...

BIn our recent study this was clearly visible.

23 55 7826B

In our recent study this was clearly visible.

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Personal1

BIn our recent study this was clearly visible.

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Producer

Corporate2

Personal level can be used to feed corporate

level.

IdeasInsightContent

CONSIGLIERE

Facebook.com/ZeelandGroup

@miikkaleinonen