Date post: | 28-Nov-2014 |
Category: |
Technology |
Upload: | nico-miceli |
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Content Creation for Boring and Regulated
IndustriesPresented by:
Nico Miceli | @NicoMiceliabout.me/nicomiceli
@nicomiceli
Content is king• Yeah we get
it!
• But do you have content that is getting you links?
@nicomiceli
This Is Content
@nicomiceli
This Is a Linkable Asset
@nicomiceli
Do you have Linkable
Assets besides just content?
@nicomiceli
It’s sometimes difficult!
Let’s go on a journey and look at it differently
@nicomiceli
Excuse #1
“There isn’t much cool stuff in my industry”
@nicomiceli
@nicomiceli
• Think about your product– What are the things
related and associated to it?
– Are there any emotions or feelings that come out of it?
– What facts can you think off?
– What are your customers, customers interested in?
– What are the effects of it?
@nicomiceli
Lets Talk Office Supplies
@nicomiceli
Lets Talk Office SuppliesB2B
@nicomiceli
Lets Talk Office SuppliesB2B
@nicomiceli
How do we think about linkable assets?
• Lets ask the people
@nicomiceli
All in one scrapper bit.ly/nico-content-tips
@nicomiceli
@nicomiceli
@nicomiceli
@nicomiceli
OFFICE HACKS!
@nicomiceli
@nicomiceli
“Binder Clips”
@nicomiceli
@nicomiceli
Keep going!
• The top 100 office hacks• Best sharpie art• Other uses for dry erase markers• Be the resource that people go to
• But… make it different than what’s out there!
@nicomiceli
HALT! Serious Time!
• Red Tape!– Lots of red tape
• Regulated industries
• Legal Dept• Steps of approval
@nicomiceli
No more fun?
• Now it’s stricter • You can’t use crazy ideas • But you can use DATA!• You can use the resources you have• And you can make it look nice
@nicomiceli
Let’s talk Finance
@nicomiceli
Let’s talk Finance
Let’s talk FinanceUps
Downs
Finance Industry
@nicomiceli
Biggest increase
@nicomiceli
“People want to know about the stock market... So Tell them!”
@nicomiceli
Lets get deeper in Data
• The World Fact Book• data.gov• World Bank• International Monetary Fund• State Agency Databases• US Government Printing Office (GPO)• Social Security Death Index• City-Data.com• Census.gov• Bls.gov
@nicomiceli
URLs Here: bit.ly/nico-content-tips
So what do I do with it?
@nicomiceli
Turn that data into a Fusion Table!
• Create interactive embeddable charts• Overlay any data on a map• Update the data whenever you want
@nicomiceli
What should you build?
• Search and find out what questions are being asked? – Create something people will want to
use– Create a resource
@nicomiceli
Keep thinking! What will overlay on a
map?
@nicomiceli
•Crime•Income•Places of interest
•Employment Rates
•High way speed limits
•City cleanliness•Historical
events•Public court
data
@nicomiceli
Example Data Sets here: bit.ly/nico-content-tips
guardian.co.uk/news/datablog
Want studies backed by credible sources?
ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease [key word]
ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease car
accidents
@nicomiceli
Other query Ideas here: bit.ly/nico-content-tips
@nicomiceli
“Ehhh That’s not my target audience”
@nicomiceli
The Mindset
• Your clients are thinking about the target audience
• We are thinking how to increase internet presence and get more people - real people to talk about you
@nicomiceli
Widening your audience will widen your target audience
@nicomiceli
@nicomiceli
Extra Proof?
Who made that?
• 439 Linking Root Domains• PA 67• College Lead Gen Site!• medicalbillingandcoding.org
@nicomiceli
Who made that?
• PA 77 • 80 Linking Route Domains• A Travel Site!• www.thomson.co.uk
@nicomiceli
Other Examples here bit.ly/nico-content-tips
Remember…
Find out what people want around your industry & want to know about your industry
@nicomiceli
But don’t…
@nicomiceli
Don’t think Promotion Think Presence
@nicomiceli
Thanks!
Nico Miceli
Twitter @NicoMiceli
About.me/nicomiceli
bit.ly/nico-content-tips
@nicomiceli