HOW TO CREATE CONTENT YOUR AUDIENCE WANTS SOCIAL MEDIA FOR NONPROFITS

@ZANARAMA #SM4NP

What should we say on social media? How will I ever find the time to create all that content?

What people want to hear. You won’t. Curate.

Can you compete with this noise?

DEFINE YOUR AUDIENCE

Flickr:libertinus

What problem can my nonprofit solve

for them?

Where do their interests and your mission connect?

TOOL TIME Go to bit.ly/personatemplate Download a template for creating audience personas from Hubspot.

HERE’S THE DEAL

Your mission

Rest of life

Work

Family

What your supporters think about

What you think about

Your mission

Rest of life

CONTENT ON-RAMPS GRIST

FOUNDATION FOR EARLY LEARNING

Gardening

Farm Bill

Nutrition

Food Waste

mission statement

Ending Hunger in Western

Washington

TOOL TIME Go to bit.ly/issueuniverse Download a worksheet for creating your own issue universe.

CONGRATULATIONS! YOU’RE HALFWAY THERE.

Flickr:bernatcg

What should we say on social media? How will I ever find the time to create all that content?

WHAT IS CONTENT CURATION?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Beth Kanter

Content Curation basically means that – out of all the content you find on the social web – you pass on the most valuable stuff to your network. Michiel Gaasterland

GET CURATING

Saves you time

Positions your organization as trustworthy source

Keeps you up to date

GET CURATING

Listen & find content

Organize it

Share it

LISTEN & FIND

Flickr:wwworks

LISTEN & FIND CONTENT

LISTEN & FIND CONTENT

LISTEN & FIND CONTENT

Flickr: acagamic

LISTEN & FIND CONTENT

TOOL TIME Create simple to complex

listening dashboards with:

Netvibes

Protopage Addictomatic

GET ORGANIZED

Flickr:marirn

GET ORGANIZED

Fodder for blog posts

‘Best of’ email newsletter or post

Share to Facebook or Twitter

Share with colleagues

Flickr:kasaa

TOOL TIME

Quickly tag & organize content you find online

or anywhere.

Evernote

EVERNOTE

kulowiectech.blogspot.com

TOOL TIME

Keep track of content you

find & share in real time.

Scoop.it

SCOOP.IT

TOOL TIME

Make the Internets do your bidding.

IFTTT

IFTTT

SHARE

Flickr:carlos_maya

YOUTUBE - FAVORITES

PAPER.LI

STORIFY.COM

DON’T FORGET

Quality over quantity

Add your voice

Attribute & share alike

Flickr:jenniwaterloo

WHEN DONE RIGHT

LET ME KNOW HOW IT GOES

Reach me at: Zan@MixtapeCommunications.com

Twitter - @zanarama