Date post: | 16-May-2015 |
Category: |
Technology |
Upload: | mplstv |
View: | 774 times |
Download: | 1 times |
Content Content Development In Development In
The Modern The Modern AgeAge
Hi.
I’m Cloud from MPLS.TV.
MPLS.TV is a locally produced, cultural outlet run
by a collective of creative individuals dedicated to
redefining local television by providing entertaining and
insightful content to Minneapolis and beyond.
In other words, we make content.
And a lots of it.
Our 264 videos have been loaded across the internet
1.8 MILLION 1.8 MILLION TIMESTIMES
In the modern
age, CONTENT CONTENT will be king.
“Revolutions are still televised, but they get
Tumblr'd, tweeted and YouTubed first.”
-Jeff Weiss, L.A. Times
Example #1
Odd FutureOdd Future
Since 2008, Odd Future have released no fewer than 12 full-length albums, as
well as assorted between-releases singles-- all available free on their Tumblr.
SWAGSWAG
A pair of iTunes singles, "Yonkers" and "Sandwitches," were made available just days before the "Fallon" appearance, and are the only pieces of music available from the camp
at retail. The songs (credited to Tyler, the Creator) have sold 12,000 and 6,000 units,
respectively so far.
"A record label doesn't necessarily have pole position. Creative control
and freedom come first. Going forward, successful artists will be
ones fully immersed in the intellectual property of their
lifestyle."
-David Airaudi, Odd Future’s Manager
Example #2
Rebecca BlackRebecca Black
As of April 12, 2011, it had over 98.6 million views, over 2 million comments, and over 1.9 million "dislikes" from YouTube users.
Example #3
The WeekndThe Weeknd
Since joining Twitter on Feb. 21, The Weeknd has racked up 14,600 followers and counts 13,000 likes
on Facebook.
Content Development
Tools
Music
Bandcamp // $Free.99Bandcamp // $Free.99bandcamp.combandcamp.com
Soundcloud // $Free.99Soundcloud // $Free.99soundcloud.comsoundcloud.com
Website
Namecheap - $9.98Namecheap - $9.98namecheap.comnamecheap.com
Tumblr // $Free.99Tumblr // $Free.99tumblr.comtumblr.com
Video
YouTube // $Free.99YouTube // $Free.99youtube.comyoutube.com
Zoom Q3HD - $299Zoom Q3HD - $299
Kodak Zi8 with Kodak Zi8 with Microphone Input - Microphone Input -
$120$120
Social
Twitter // $Free.99Twitter // $Free.99twitter.comtwitter.com
Facebook // $Free.99Facebook // $Free.99facebook.comfacebook.com
9 Tips on Content
Devlopment From
MPLS.TV
1. Seed as many 1. Seed as many ideas as possibleideas as possible
2. Be Original2. Be Original
3. Take Risks and Don’t Be Afraid
To Fail
4. Create Your Own
Opportunities
5. Be Flexible, 5. Be Flexible, Agile, and Open Agile, and Open
to Changeto Change
6. Look For Ways 6. Look For Ways To Collaborate To Collaborate
With OthersWith Others
7. Be Consistent
8. Put Your 8. Put Your Content Out Content Out
ThereThere
9. Have Fun9. Have Fun