Content Strategist
Alissa Ugolini is a content strategist and project manager at Styla, as well as a published online lifestyle writer and photographer for websites such as Huffington Post UK, Homify UK and Vogue Germany partnered website, SIl In Berlin. She has experience in social media management and adverIsing, as well as content and community management. She is currently compleIng a Masters in Internet CommunicaIons.
Content StrategistAlissa Ugolini
Caitlin Hughes
THE STYLA CONTENT TEAM BACKGROUND & EXPERIENCE
Caitlin Hughes is a content strategist and editor at Styla. Her focus is on engaging audiences with content and uIlising social media to increase website traffic and brand awareness. She has previous experience in social media management and adverIsing, having worked for Berlin start up homify, and has contributed to a number of online lifestyle blogs including The Culture Trip and Lovethesign.
Both Caitlin and Alissa have worked closely together on the Graziashop project, increasing website traffic ten-‐fold in only 6 months.
Content is King
Staying Ahead
E-‐commerce companies understand that content is an integral aspect of maintaining their edge in a compeIIve market.
However, online magazines require a large amount of up-‐to-‐date content for success.
One of the biggest benefits provided by Styla powered magazines is the ability to quickly produce high quality, shoppable stories.
Content is King
Our SoluNon
Styla is the first content commerce soluNon for shoppable online magazines.
Thanks to its seamless shopping integraIon, Styla can easily transform content into an exciIng shopping experience. This allows brands and online retailers to inspire their customers with capNvaNng stories and encourage them to make a purchase.
Content is King
Recipe for Success
High quality copy Inspiring imagery Catchy Itle Careful formaXng
But are you reaching your target audience?
If you don’t distribute your content using the right medium and to the correct audience, it will never see the light of day.
It really is a case of “you’ve got to be in it to win it”.
It is also a ma\er of correctly allocaNng your budget -‐ you might have thousands of Euros to spend, but unless it is being channelled into the right type of content, your funds are sadly going to waste.
Content DistribuIon
Play the Game
1st
-‐ Ensures your content reaches the right audience.
-‐ Ensures more people have the opportunity to click on the links to your content.
-‐ Increases the chance of people liking the content and sharing it. (Source: Kurve)
Simply put, the success of your content relies heavily on distribuNon.
Content DistribuIon
GeWng the word out
Content DistribuIon
Styla’s Approach
Styla has developed a successful Facebook distribuIon strategy so that the full potenIal of the client’s magazine is reached.
We concentrate our efforts on one social media channel, choosing the one with most potenIal to drive website traffic.
Why Facebook?
Staying Focused
94%
of content marketers choose Facebook to distribute their content. -‐ Content Marketing Institute
Why Facebook?
Key Figures
average Ime spent on Facebook per day
1.65 1.09 20
BILLION
monthly acIve Facebook users worldwide
BILLION
MINUTES
people log into Facebook daily
Source: Zephoria Digital Marke7ng
“Campaigns that tell a story before asking people to buy something are significantly more effecNve than ones that focus immediately on encouraging people to take an acNon.” -‐ Facebook for Business
-‐ Taps into the emoNons of the customer.
-‐ Creates a powerful connecIon between the reader and the brand.
-‐ People are more responsive to inspiraNonal, visual experiences when they shop.
-‐ The Facebook engine favours engaging, community driven stories, penalising posts which have a clear call-‐to-‐acIon and an obvious sales intenNon.
Facebook & Storytelling
Why Storytelling?
Facebook and Styla powered magazines are a perfect combinaNon.
Our approach involves harnessing the ‘storytelling sells’ ethos of our soluIon to create content that is fully opImised for distribuIon on Facebook.
Facebook & Storytelling
OpNmised for Success
Curated by Grazia, one of the most established fashion magazines in the industry, Graziashop.com is a premium online shopping desInaIon with a twist.
Not only does the retailer allow visitors to shop online, but it also offers them a totally new and interacIve shopping experience…
Case Study
Introducing the Client
An innovaIve community plagorm called Your Fashion Stories was created with Styla magazine technology and integrated into the Graziashop website.
This plagorm is not only available to Graziashop editors, but also to Fashion enthusiasts from around the world who can sign up to create their own ‘stories’ using various media, including products from Graziashop.com.
Case Study
A Match Made in Heaven
Your Fashion Stories has the look and feel of an editorial magazine, with the added luxury of instantly shopping the products you love.
Case Study
Best of Both Worlds
Styla recognised the need to distribute this high quality content in order to reach the target audience and drive traffic to the magazine. Facebook was chosen as the opNmal channel to do this.
Case Study
A Dynamic Approach
Facebook posts generated by a Styla magazine allow you to drive website traffic by producing engaging posts that draw afenNon away from the sales purpose. This is a huge asset as Facebook penalises overly commercial posts.
Case Study
Hidden Talents
When the user clicks through to Your Fashion Stories, only then are they presented with the products on offer. This soluIon suits both businesses and Facebook as it engages with the community whilst sIll serving a sales purpose.
Case Study
More Than Meets The Eye
The following results were achieved with 3 Facebook opImised posts per day, all of which linked back to Graziashop’s Styla magazine. These are the benefits you could see when invesIng in Styla Facebook ConsulIng over a 9 month period
and with a relaIvely low budget.
FOR
A higher number of interacIve and community driven stories allowed the reach and visibility of the Graziashop Facebook page to grow considerably.
*Reach: The number of unique users a post was served to in a newsfeed
Greater Facebook Reach
Case Study
Greater Reach
7x
22xHigher Click Through Rate
By focusing on storytelling, the CTR (Click Through Rate) from Facebook to Your Fashion Stories drasIcally increased. More and more people were interested in the content behind the posts.
*CTR: How many people the post reached divided by how many clicked the link. The CTR takes into account the combined results of posts created by Styla and posts created by Graziashop.
Case Study
Increased CTR
53More Facebook Referral Traffic
One of the most noted increases was the number of users that were coming through Facebook to view arIcles on the Your Fashion Stories page.
*Referral traffic: Traffic directed to the website from external sources
Case Study
More Referral Traffic
8x
8More Sessions Overall
Thanks to the large amount of high quality arIcles produced in conjuncIon with the Facebook strategy, the number of sessions on Your Fashion Stories grew significantly.
*Session: The number of unique views from a single IP address on the website
Case Study
Session Growth
x
37More Users Coming Via Mobile
Over 60% of Fashion Stories traffic comes from mobile view. The benefit of Styla powered magazines is that they have been specifically opNmised for mobile, meaning readers can enjoy shoppable content on-‐the-‐go.
Case Study
OpNmised Mobile View
x
Content distribuIon plays a huge part in the success of your magazine, as does adopIng the right strategy to get
your content noIced.
IN SHORT
The Styla magazine soluIon and Facebook strategy can also benefit your brand. Get in touch with one of our consultants
to further understand the growing number of benefits provided by our technology. GET IN TOUCH!
[email protected] +49 30 91 57 87 51
WHAT’S NEXT?