Content for Cebit Demo Point 412 in IBM Cloud Zone for IBM PureApplication

© 2014 IBM Corporation

IBM at CeBIT - Demand generation for IBM in Europe

March 16 to 20, Hanover

IBM at CeBIT 2015Cloud DP 412 „Infrastructure Matters“



Cloud @ CeBIT 2015

® Software is

a cloud application platform

that provides the ability to

accelerate and simplify the

repeatable deployment and

lifecycle management tasks

of enterprise middleware

workloads such as IBM®

WebSphere® Application

Server, IBM Business

Process Manager, mobile,

portal, commerce, and

analytics.

2

Fast growing business

115%+Client base growth

Worldwide success

37Countries with

PureApplication sales

Repeat Sales

40%+Of Business

35-50%Savings realized by IBM Global

Technology Services

Seamless Hybrid Cloud Capabilities

33%Deals with hybrid components

Proven Capabilities



Why do people want to use Cloud in the First Place?

Vocabulary – Months to Minutes

Approach– Automate everything!

Mindset– Heroics simply don’t scale



Cloud Enabled IT with PureApplication

200+ IBM and 3rd party patterns including:• Automated elasticity

• Multi-site deployment

• High availability & disaster recovery

• Monitoring

• License management

• Intelligent placement

• Centralized logging

• Security

• Portal

• BPM

• Cognos

• DataPower

• Mobile

• WAS

• DB2

• Oracle

• MQ

• IIB / Message Broker+ any Red Hat/AIX/Windows software

Seamlessly deploy & move workloads between on &

off-premises without change:

• PureApplication System

• PureApplication Service

• PureApplication Software

A hybrid cloud app platform

for easily deploying applications and middleware

with enterprise grade qualities of service



On a Pre-Integrated System

POWER or x86

On Your Own Infrastructure

Bring your own hardware

On SoftLayer

Available in SoftLayer data

centers worldwide

A hybrid cloud application platform for cloud enabling

applications and middleware with enterprise grade qualities

of service

Off-Premises On-PremisesOn-Premises



Accelerate New Business Initiatives with PureApplication

HybridDeploy applications anywhere seamlessly

Create applications once and deploy between on-premises and off-premises without change using Patterns.

Faster

Accelerate Application Delivery

Deploy apps into test and/or production in minutes, not months.

BlueShield of California is able to grow or add capacity in minutes and deploy new applications within an hour.

OpenAdopt open technologies with enterprise strength management

Easily integrate emerging technologies such as Docker into your enterprise environment and integrate existing middleware, applications and databases.

Lower Cost

Automate and Simplify

Clients can achieve savings up to 70%.

IBM GTS is saving 35 -50% in just labor costs, and hardware consolidation brings even higher savings.

Less

Risk

Automate with Patterns to minimize errors

Leverage Patterns and built-in automation for faster, repeatable and reliable deployments.



The path to hybrid cloud can be easier than you thought

Automate the complexity of deploying and managing applications in the cloud

Capture your Application into a Pattern

that you can create once, deploy anywhere

Select a Hybrid Cloud Application Platform

that simplifies deployment and management

1

2

PatternsOn-Premises

Private Cloud

Off-Premises

Private Cloud



Moving Towards a Seamless & Borderless Managed IBM Cloud

Additional

Public

Services

Users

Product

Patternsfor simplified

middleware

deployment

DeployVirtual Appliance

Metadata

ApplicationServer

Operatingsystem

Virtual Appliance

Metadata

ApplicationServer

Operatingsystem

Virtual Appliance

Metadata

HTTPServer

Operatingsystem

System, Service & Software

Traditional Systems of Record

Expose

on premise or

dedicated off

premise

systems as

services or APIs

IBM Bluemix



PureApplication System Unique Capabilities

System

Intelligent Workload Management Monitors, and automatically moves, re-balances workload to keep

the system running optimally.

Advanced License Management Strategically places workloads to optimize consumption of IBM and

non-IBM licenses.

Automated Failover Automatically moves and restarts affected workloads if compute nodes fail.

Simple Installation Factory built, integrated and initialized so PureApplication System can be up and

running in 4 hours.

Simple Firmware Upgrade Single, integrated, pre-tested maintenance for all HW and management

components, which can be applied with zero downtime.

Simple Management Single point of management for the entire system.

Simple Capacity Upgrade Automatically detects and initializes added capacity.

ICO Complements PureApplication System

Data Center Control Manage configuration beyond application components (e.g. firewalls, load balancers, etc.)

Orchestration Create extended workflows, including approvals, to manage deployments across all components.

Self-Service Catalog Create custom self-service entry points.

Simple, less cost

with accelerated

time to value

PureApplication System + IBM Cloud Orchestrator

+



IBM Cloud Orchestrator Helps Integrate PureApp into Datacenters

Network Functions PureApp on BYO HWPureApp SystemExternal Storage

Control Inform Control Inform

IBM Cloud Orchestrator

Etc.

Configure & Manage

OpenStack

IBM Urbancode Deploy

Manage App

Manage App

Manage App



PureApplication Offers a Range of Deployment OptionsTo Best Fit Your Business Needs

SimplicityFlexibility Setup & Management

Tim

e to V

alu

eS

low

er

Fa

ste

r

Tota

l C

ost of O

wners

hip

Hig

he

rL

ow

er



Seamless Management of Other On-Premise Installations

Can join domains with other PureApplication System and Software installations

• Distributed catalog of images, script packages

• Version support for catalog items

12

Ft. Lauderdale

Data Center

Miami

Data Center

New York

Data Center

Management Domain

PureApp

Software

PureApp

System

PureApp

System

PureApp

System

PureApp

Software

PureApp

Software

PureApp

Software



Public or Private? Dynamic Hybrid is the future.

Private Cloud & IT

Benefits:

• Fully customizable

• Robust management

• Secure by design

Maximize return on existing IT investments

Match workloads to best-fit infrastructure

Hit the right balance of risk to speed

Meet seasonal capacity without CapEx

Add new capabilities quickly

Benefits:

• Low entry cost

• Pay-per-use

• Highly elastic

Dynamic Hybrid

Public Cloud

Hybrid Cloud+

Best of both worlds.

Better outcomes.



Try PureApplication Service for No-Charge

www.ibm.com/hybridcloudappswww.pureapplication.com



Backup



PureApplication Software Management (PSM) on a VM or Bare metal

16

vCenter 5.1

Datacenter

ESXi Host

VM

Red Hat

PureApp SW

Datacenter

ESXi Hosts

Distributed Virtual

Switch

Storage

Management (PSM) Deployment Target

vCenter 5.1

Datacenter

ESXi Hosts

Distributed Virtual

Switch

Storage

Deployment Target

Management (PSM)

X86 Hardware

Red Hat

PureApp SW

OR



Pattern inventory for PureApp System & Service• IBM Messaging Extension for Web App Pattern 2.0

• IBM Mobile Application Platform 5.0.6, 6.0 9, 6.2

• IBM Operational Decision Manager 8.0.1, 8.5 [preReq DB2 HV]

• IBM Pattern for SAP Business Suite

• IBM SOA Policy 2.0

• IBM SOA Policy Gateway 2.0, 2.5

• IBM Sterling Order Management System

• IBM Transactional Database Pattern 1.1

• IBM Web Application Pattern 1.0, 2.0

• IBM WebSphere App Server HV 7.0, 8.0, 8.5, 8.5.5

• IBM WebSphere Message Broker 8.0

• IBM WebSphere Cast Iron 6.4, 7.0

• IBM WebSphere Commerce Pattern 1.0 [* preReq DB2 HV]

• IBM WebSpere Datapower XG45 5.0, 6.0, 7.0

• IBM WebSphere Datapower XI52 5.0, 6.0

• IBM WebSphere MQ 7.5

• IBM WebSphere Service Registry & Repository 8.5

• IBM WebSphere Transformation Extender Launcher 8.4, 8.4.1

• Created by IBM GTS RDS group:

• Microsoft Dynamics v2008 for Intel

• Microsoft Exchange for Intel

• Microsoft Sharepoint V2010 for Intel

• Microsoft SQL Server V2012 for Intel

• Oracle DB Enterprise Edition v11g, R2 for Intel and AIX

• IBM API Management 2.0, 3.0

• IBM Application Pattern for Java 1.0

• IBM Business Intelligence 1.0, 1.1, 2.0, 2.2

• IBM Business Intelligence w/ BLU Acceleration 1.0

• IBM Business Monitor Pattern 8.5.5

• IBM Business Process Manager 8.0.1, 8.5, 8.5.5

• IBM Cognos TM1 Pattern 1.0

• IBM Connections 4.0, 5.0

• IBM Content Foundation Pattern 5.2

• IBM Case Foundation Pattern 5.2

• IBM Case Manager Pattern 5.2

• IBM Data Mart Pattern 1.1.0.8 (with BLU Acceleration)

• IBM DBaaS v1.2

• IBM DB2 9.7 FP5, 10.1, 10.5 with BLU Acceleration

• IBM Transactional Database Pattern

• IBM Digital Experience Patterns for WebSphere Portal 8.0, 8.5 and Web Content

Manager 8.0, 8.5

• IBM Domino 9.0

• IBM Encryption Pattern for Guardium Encryption Expert

• IBM Encryption Pattern for SecurityFirst SPxBitFiler

• IBM Financial Transaction Manager v3.1.1

• IBM Informix 11.7, 12.10

• IBM InfoSphere Information Server 9.1

• IBM InfoSphere Master Data Management Standard Edition and Advanced Edition,

11.0, 11.3

• IBM InfoSphere Optim Performance Manager

• IBM Integration Bus 9.0



Data Center roles for PureApplication System on prem (new with V2)

PureApplication SystemPureApplication System roles:

1. Standalone – compute,

storage and network (ex. test

/dev, CoE, remote location)

2. As a network attached

Appliance with it’s own

storage

3. As a application Appliance

using the Datacenter storage

Hard

Disk

Drive

Standalone

Compute

Mobile BPM Analytics

Storage

Network

Network attached

Compute


Storage

Network (connect as

layer 2 switch)

Flash

SSD

HDD

Appl Appliance

Compute


Storage (block level

fiber channel connect) SSDHard

Disk

Drive

SSD

Network (connect as

layer 2 switch)

A singe PureApplication Systems can be deployed to perform all 3 roles at the same time with

configuration flexibility ensuring compliancy to existing corporate standards (security, firewall, isolation,

separation of duties, etc.)

SAN



Off prem - PureApplication Service comprises three components

on

Service

Off-Prem

1

2

3

Pattern workloads

Individual software patterns for specific workloads (same

patterns that run on PureApp System)

PureApplication Service platform

Pattern Engine with integrated monitoring and comprehensive

cloud management

PureApplication Service infrastructure

Dedicated bare metal servers of 4 , 8 or 16 cores, and 1TB

storage expansion packs

“Your

dedicated

Cloud”



Expert Selected Dedicated PureApp Infrastructure Configurations

eSeries (e24) mSeries (m128) sSeries (s256)

Processor Single Processor 4 Core

Xeon 3450

Single Processor 8 Core

Xeon 2670

Double Processor Octo Core

Xeon 2670 (16 core)

Processor Speed 2.66 GHz 2.60 GHz 2.60 GHz

Processor Cache 8 MB 20 MB 20 MB

Cores 4 cores 8 cores 16 cores

PVUs 280 PVUs (4 x 70 PVU) 560 PVUs (8 x 70 PVU) 1,120 PVUs (16 x 70 PVU)

Memory Type DDR3 Registered 1333 DDR3 Registered 1333 DDR3 Registered 1333

Memory Amount 24 GB 128 GB 256 GB

Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth Unlimited Bandwidth

Uplink Port Speed 1 Gbps Private

1 Gbps Public

2 Gbps Private

2 Gbps Public

2 Gbps Private

2 Gbps Public

Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI) HDD SAN (iSCSI)

Storage Amount 1 TB 1 TB 1 TB

Storage Redundancy RAID 50 RAID 50 RAID 50



Selected References Entry via ODM project off-prem, then grew to on-prem

– Using PureApplication Service on Softlayer and PureApplication System

– Production on PureApplication Service on SoftLayer since October 2014

– ODM, BPM, DB2

Entry via MDM project, then grew to BPM, WAS, Worklight– Over 1000 cores of PureApp System in production

– Tax filing & government applications

Entry via DevOps project, then grew to BPM– Purchase to production in 60 days; Over 600VMs in Production

– Lowest cost per VM vs. other internal cloud solutions

– Savings of $15M over 5 yrs

Entry via BPM– Production 5 months earlier than expected

Entry via BPM, expanding to WAS, DB2, Cognos– Over 1 million pharmacy prescriptions transacted over PureApp per day

Entry via WAS & DB2 consolidation, then grew to BPM & Cloud– Lowest cost per VM vs. existing HP cloud and vs. AWS

– Over 1000 cores purchased, with plans for another 2000 as PureApp becomes IT standard



What’s required…What the business wants… What a pattern automates…

Patterns include:

• Application topology

• Pre-integrated across components

• Pre-configured & tuned

• Pre-configured monitoring & security

• Pre-installed on an operating system

• Lifecycle Management

• Expertise

• Repeatability

• Simplicity

• Agility

• Governance

• Elasticity

• Efficiency

Driving built-in expertise with IBM’s patterns of expertise



Deploying AND managing software quickly and easilyacross Hybrid Cloud options with proven “patterns” of expertise

System

PrivateOn-Premise

PublicOff-Premise

on

Patterns:

Create Once

Deploy Anywhere

New

PureApplication on SoftLayer brings cloud economics & hybrid cloud to

proven PureApplication platform

Date post:	18-Jul-2015
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