Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | darim-online |
View: | 113 times |
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Content Generation and
CurationFacilitated by Miriam Brosseau,
Darim OnlineThe Detroit Social Media Academy is generously funded by a grant from
Why Content Matters
Content is a connecting force, a platform for conversation
Content: Start with Your Goals● Why are you on
social media in the first place? What are you trying to accomplish?
● What kind of content, and conversations, will help you get there?
Content: Remember Your Audience
Content Generation: EventsPicturesQuotesVideo/Soundbites...what else could add value?
Content Generation: “Crowdsourcing”● Start with a question
or enticing prompt● Engage the
community● The conversation
becomes the content
Content Generation: Party Time!
● Build community
● Share stories● Generate
content
Content Generation: Evergreen/Recipe ContentContent that can be posted anytime:● interview with an alum, teacher, or community member● lists (e.g. “staff picks” for best kids’ books, favorite
parenting blogs)● feature a character/object from class● other ideas?
Other Content Generation Opportunities
How can you reframe and share things you are already doing?
Content Curation
What does it mean to be a “curator”?
Curation Begins with Listening
Other questions? Next steps?
Next webinar!
Jan. 9th, 3pm EasternPhotos and Video