Content

The ADATA Brand

Brand Diagram

Overview

Logo ( 1 )

Logo (2)

Logo (3)

Logo (4)

Logo (5)

Hummingbird Logo Cropping

Color

Visual Identity – Hummingbird’s Flight Path

Visual Identity – Color Gradient

Typography

Logo Placement for Various Media

Appendix – ADATA LED Lighting

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This guide book provides a brief explanation of the most commonly used aspects of the ADATA brand.

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Brand Diagram

PASSIONATE PURSUIT

MISSIONStrive for the better

CORE COMPETENCIES- Sales Channels

- Design Capability- Full Range of Products- Strong Collaboration

DIFFERENTIATION- Insightful Design

- Responsive- Variety

- State of the Art

VALUES- Innovation- Teamwork

- Commitment- Honesty

PERSONALITY- Passionate- Motivated

- Daring- Creative

- Considerate

PURPOSEConstant pursuit of breakthroughs in all aspects of

consumer, enterprise, and industrial computing technologies

CORE TARGETSMainstream and specific profile audiences

ACTIONConstantly seek opportunities to

create betterment

BEHAVIOR & IMPETUSResponsive to market and

consumer demands

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Overview

Slogan : Love, Life, Dreams

Typography

Logotype

Hummingbird Logo

EurostileLTStd

Corporate Colors

OrangeRedPurpleBurguudy

Yellow

ADATA Blue

GreenSkyCerulean

Visual Identity

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Logo (1 ) The following Logo pages provide you with guidance for using the ADATA Hummingbird logo, logotype, and layout for consistent brand communication.

Important: DO NOT create new logos or logotypes. If you need help use a logo, or require a special logo modification, contact ADATA headquarters marketing divison.

Use this logo whenever possible

Second Preferred

Use this logo when the “Love Life Dreams” portion of the First Preferred logo is not appropriate.

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First Preferred

Logo (2)

1cm

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Special Layouts: If some applications require special logo shapes or sizes, use the following.

Square-shaped limitation of space Narrow or Horizontal limitation of space Use ADATA logo without registry mark ® only for applications where the logo will be displayed with in a height of 1cm.

Logo (3) Chinese Logotypes: If some applications require Chinese logotype text, use the following.

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[Traditional Chinese] [Simplified Chinese]

First preferred

Second preferred

Third preferred

Special Layouts

First preferred

Second preferred

Third preferred

Special Layouts

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Logo (4) ADATA LED Lighting

For ADATA LED Lighting, use only the following logos for their appropriate language audiences.

Traditional ChineseGlobal Simplified Chinese

Do not use these logos any further:

Logo (5)

White-on-Light:Use this logo with a white or light-colored background

Black-on-Dark: Use this logo with a black or dark-colored background

White Outline: Use this outline logo against a background that is busy or has complex contrast patterns

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In conditions when only one color can be used, the first-preferred format is ADATA blue. If conditions only allow use of black and white, then use that combination.

Monochrome ADATA Blue positive

Monochrome ADATA Blue negative

Monochrome Black positive Monochrome Black negativeFirst preferred: Second preferred: Third preferred: Fourth preferred:

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Point-1

Point-2

Point-3

Hummingbird Logo CroppingWhenever possible, use the hummingbird logo without modification. However, for scenarios when Hummingbird needs to be cut to size, this page provides guidelines for cropping for special applications such as for packaging or when a sponsor imposes size restrictions.

First preferred: Use the following image (without the black border) cropped vertically along Point 2.

Second preferred: Use the following image (without the black border) cropped vertically along Point 3.

Third preferred: Use the following image (without the black border) cropped vertically along Points 1 and 2.

The following template shows reference Points 1 – 3 for horizontal and vertical cropping.

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Color

The hummingbird icon is comprised of 8 colors, defined here. These colors should be used whenever possible to ensure a lively and colorful presentation.

Sky

Pantone Process cyan cCMYK: 100,0,0,0RGB: 0,160,233

Red

Pantone 187CMYK: 0,100,79,20RGB: 199,0,38

Green

Pantone 362CMYK: 70,0,100,9RGB: 64,167,49

Yellow

Pantone 396CMYK: 11,0,94,0RGB: 238,232,0

Burgundy

Pantone 506CMYK: 45,100,100,15RGB: 143,29,34

Purple

Pantone 513CMYK: 44,83,0,0RGB: 158,67,148

Orange

Pantone 166CMYK: 0,64,100,0RGB: 239,122,0

Cerulean

Pantone 2726CMYK: 79,66,0,0RGB: 70,89,167

ADATA Blue

Pantone 072CMYK: 100,88,0,5RGB: 3,50,141

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Hummingbird is a remarkably exquisite and nimble

creature, with an ability to charge ahead, stop, and

then change its path to any direction. This is the

basis for the Flight Path Visual Identity system,

found on many corporate identity materials.

Visual Identity – Hummingbird’s Flight Path

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The color gradient is used as a design theme

in ADATA graphics. The bright color swathe

expresses the enthusiastic and vibrant spirit

of the ADATA brand.

Visual Identity – Color Gradient

Lighting Product CatalogIndustrial & Enterprise

Product CatalogProduct Catalog

www.adata.comwww.adata.com

Display Cases Product Catalogs

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● Primary English Font: Used on all corporate communication materials.

● Primary Chinese Font: Used on all corporate communication materials.

● Secondary English Font: Used on all corporate documents.

● Secondary Chinese Font: Used on all corporate documents.

● English/Numerical Font: Used on all packages.

Typography To ensure the integrity of the ADATA image, the following standards and specified fonts should be used.

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Logo Placement for Various Media

Print AD Trade ShowPull-up banner

PC Display Mobile Display

"ADATA LED Lighting" was formerly treated as a separate product line. Now all ADATA products are unified under the same corporate identity system.

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Appendix – ADATA LED Lighting

Promotional Material Website( www.adata.com ) Packaging