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Content is King… as Long as Your Visitors Find It David Juhlin The Global UX Consultancy
Content is King… as Long as Your Visitors Find It
David Juhlin
The Global UX Consultancy
“10% of task attempts failed due to problems in IA”
-Jakob Nielsen, April 16, 2009
“After spending two years and $3 million on development and usability testing, Bay Networks expects to see $10 million in productivity gains…as a result of its new (intranet) information architecture”
- Working Council for Chief Information Officers Basic Principles of Information Architecture
Why is Information Architecture important?
Outline
Navigation Design
Information Architecture Research
Search Result Design
Navigation Trends - General
Navigation Trends- Websites
Navigation Trends – Smart Phones/Tablets
Navigation Trends – Smart Phones/Tablets
Information Architecture
Card Sorting
Tree Testing
First click
Search result design
Search result design
Search design
Search result designs
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Thank you
David JuhlinUser Experience Consultant Bentley University’s User Experience [email protected]
