“10% of task attempts failed due to problems in IA”
-Jakob Nielsen, April 16, 2009
“After spending two years and $3 million on development and usability testing, Bay Networks expects to see $10 million in productivity gains…as a result of its new (intranet) information architecture”
- Working Council for Chief Information Officers Basic Principles of Information Architecture
Why is Information Architecture important?
Thank you
David JuhlinUser Experience Consultant Bentley University’s User Experience [email protected]