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Presented by:

Mardy Sitzer, Bumblebee Design & Marketing LLC

CONTENT

Content may be KingBut Quality Rules

The Kingdom.

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What is Content?

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What is Content?

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What is Content?

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Bigger Than You

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How Does Your Content Meet

Your Audience’s Needs?

(hint: your answer can’t contain my or our in it.)

Define Your Audience

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How Does Your Product or Service Fit Into the Bigger Picture of Their World?

Ex: You Are An Accountant / Bigger Pictures: Life Style Topics, Buying Power, Investments, Taxes, Savings, Cash Flow Management, Best Software, Planning, Small Business Issues, Etc.

What Triggers A Buy?

Ex: You Are An Accountant / Triggers: Tax Season, Birth (childcare, college savings plans), Audit, Marriage, New Business, Partnership, Inheritance, Etc.

Buying Trigger

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We Buy on Emotions First To Fulfill A Need

Buying Trigger

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Then We Justify It

Content continues the experience after the buy as deeply as it offers the opportunity to build interest and TRUST before the buy.

Content is sharable and therefore facilitates referrals more easily than any other means.

You Can’t Talk To Everyone The Same: Segmentation

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Tweeting About Eldercare Probably Won’t Work

BUTAddressing Eldercare Issues To

Boomers With Aging Parents Might

Tweeting About Eldercare Probably Won’t Work

BUTAddressing Eldercare Issues To

Boomers With Aging Parents Might

Content Has 9 Lives

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1. FAQ: Answers about Eldercare provided on your website

2. Guide: downloadable, sharable guide that offers suggestions regarding Eldercare

3. Blog: article or post on recent eldercare topic.

4. Case Study: using an actual client example (names of course withheld) prepare a Challenge – Solution – Outcome Case Study.

5. Tweet: Share your blog, guide, FAQ, case study in your twitter stream and offer in your Facebook page (bit.ly to track clicks).

6. Video: Create a presentation video or take a video of interviews, testimonials, explanations, demonstrations.

7. Photo: helpful, humorous, real examples provided by customers, the list goes on and on….

8. E-zine: emails that guide readers back to your site for the information available, links to guides, blog posts, etc.

9. Comments: commenting on other blogs and articles is a powerful way to attract attention to your own site and blog as well as provide a link back – you just might increase your traffic and trade

One Thought – One Idea Presented In Multiple Platforms in Multiple Mediums Across Multiple Channels

Getting Word Out

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Is it relevant, interesting, helpful, controversial, insightful, meaningful, fun….

Then it might grow feet

Evolution of an Idea

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Email answer to prospect’s question Add that to FAQBecomes a part of Guide To XYZOffer via Tweet, FB post, Linkedin update to download GuideMonthly Newsletter shares link to download guideLater write a Blog on the topicMonthly newsletter links to new blog on the topicBlog is streamed into FB, Twitter, Linkedin and gets commentsComment on the commentsBlog gets picked up in Digg, StumbleuponBlog shared by Subscribers, forwarded by friends, Retweeted by followers and Liked by FacesAll leading a path back to your website….

Imagine:

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Your Website

Your Website

Blog

Blog

FAQFAQ

Video

Video

WPWP

Presented by:

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Mardy SitzerBumblebee Design & Marketing LLC212-677-4050 mardy@bumblebeellc.comVisit our website at bumblebeellc.com and register for our Weekly Blog: Notes from the Hive And our Monthly Newsletter

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